<?xml version="1.0" encoding="UTF-8"?><edgarSubmission xmlns="http://www.sec.gov/edgar/ownership" xmlns:com="http://www.sec.gov/edgar/common">
  <headerData>
    <submissionType>144</submissionType>
    <filerInfo>
      <filer>
        <filerCredentials>
          <cik>0001967553</cik>
          <ccc>XXXXXXXX</ccc>
        </filerCredentials>
      </filer>
      <liveTestFlag>LIVE</liveTestFlag>



    </filerInfo>
  </headerData>
  <formData>
    <issuerInfo>
      <issuerCik>0001130713</issuerCik>
      <issuerName>BEYOND, INC.</issuerName>
      <secFileNumber>001-41850</secFileNumber>
      <issuerAddress>
        <com:street1>799 W. COLISEUM WAY</com:street1>
        <com:city>MIDVALE</com:city>
        <com:stateOrCountry>UT</com:stateOrCountry>
        <com:zipCode>84047</com:zipCode>
      </issuerAddress>
      <issuerContactPhone>8019473100</issuerContactPhone>
      <nameOfPersonForWhoseAccountTheSecuritiesAreToBeSold>Burkey Joanna Catherine</nameOfPersonForWhoseAccountTheSecuritiesAreToBeSold>
      <relationshipsToIssuer>
        <relationshipToIssuer>Director</relationshipToIssuer>
      </relationshipsToIssuer>
    </issuerInfo>
    <securitiesInformation>
      <securitiesClassTitle>Common</securitiesClassTitle>
      <brokerOrMarketmakerDetails>
        <name>Raymond James &amp; Associates, Inc.</name>
        <address>
          <com:street1>880 Carillon Parkway</com:street1>
          <com:city>St. Petersburg</com:city>
          <com:stateOrCountry>FL</com:stateOrCountry>
          <com:zipCode>33716</com:zipCode>
        </address>
      </brokerOrMarketmakerDetails>
      <noOfUnitsSold>2543</noOfUnitsSold>
      <aggregateMarketValue>85100.00</aggregateMarketValue>
      <noOfUnitsOutstanding>45414000</noOfUnitsOutstanding>
      <approxSaleDate>03/04/2024</approxSaleDate>
      <securitiesExchangeName>Nasdaq</securitiesExchangeName>
    </securitiesInformation>
    <securitiesToBeSold>
      <securitiesClassTitle>Common</securitiesClassTitle>
      <acquiredDate>03/01/2024</acquiredDate>
      <natureOfAcquisitionTransaction>RSU Vesting</natureOfAcquisitionTransaction>
      <nameOfPersonfromWhomAcquired>Issuer</nameOfPersonfromWhomAcquired>
      <isGiftTransaction>N</isGiftTransaction>
      <amountOfSecuritiesAcquired>6875</amountOfSecuritiesAcquired>
      <paymentDate>03/01/2024</paymentDate>
      <natureOfPayment>RSU Vesting</natureOfPayment>
    </securitiesToBeSold>
    <nothingToReportFlagOnSecuritiesSoldInPast3Months>Y</nothingToReportFlagOnSecuritiesSoldInPast3Months>
    <noticeSignature>
      <noticeDate>03/04/2024</noticeDate>
      <planAdoptionDates>
        <planAdoptionDate>09/12/2023</planAdoptionDate>
      </planAdoptionDates>
      <signature>Tracey Cornelison, as duly authorized representative of Raymond James &amp; Associates, Inc., as attorney-in-fact for Joanna Catherine Burkey</signature>
    </noticeSignature>
  </formData>
</edgarSubmission>
