Director of Operations

0001962086-24-000001.txt : 20240207 0001962086-24-000001.hdr.sgml : 20240207 20240207141823 ACCESSION NUMBER: 0001962086-24-000001 CONFORMED SUBMISSION TYPE: 13F-HR PUBLIC DOCUMENT COUNT: 2 CONFORMED PERIOD OF REPORT: 20231231 FILED AS OF DATE: 20240207 DATE AS OF CHANGE: 20240207 EFFECTIVENESS DATE: 20240207 FILER: COMPANY DATA: COMPANY CONFORMED NAME: SP Asset Management LLC CENTRAL INDEX KEY: 0001962086 ORGANIZATION NAME: IRS NUMBER: 874318670 STATE OF INCORPORATION: CA FISCAL YEAR END: 1231 FILING VALUES: FORM TYPE: 13F-HR SEC ACT: 1934 Act SEC FILE NUMBER: 028-22787 FILM NUMBER: 24603765 BUSINESS ADDRESS: STREET 1: 20380 TOWN CENTER LANE, STE 205 CITY: CUPERTINO STATE: CA ZIP: 95014 BUSINESS PHONE: 4082577711 MAIL ADDRESS: STREET 1: 20380 TOWN CENTER LANE, STE 205 CITY: CUPERTINO STATE: CA ZIP: 95014 13F-HR 1 primary_doc.xml X0202 13F-HR LIVE false false false 0001962086 XXXXXXXX 12-31-2023 12-31-2023 SP Asset Management LLC

20380 TOWN CENTER LANE, STE 205 CUPERTINO CA 95014

13F HOLDINGS REPORT 028-22787 000323369 801-126698 N Lucas Mosher Director of Operations 408-257-7711 Lucas Mosher Cupertino CA 02-07-2024 0 117 975706669 false INFORMATION TABLE 2 13FQ42023SP.xml 13F Q4 2023 FILING SP 3M CO COM 88579Y101 499308 4567 SH SOLE 0 425 0 4143 ABBOTT LABS COM 002824100 14251365 129475 SH SOLE 0 15916 0 113560 ABBVIE INC COM 00287Y109 35575385 229563 SH SOLE 0 23206 0 206357 ACCENTURE PLC IRELAND SHS CLASS A G1151C101 300820 857 SH SOLE 0 0 0 857 ADOBE INC COM 00724F101 1838721 3082 SH SOLE 0 1228 0 1854 ADVANCED MICRO DEVICES INC COM 007903107 6805770 46169 SH SOLE 0 0 0 46169 AIRBNB INC COM CL A 009066101 503310 3697 SH SOLE 0 0 0 3697 ALPHABET INC CAP STK CL C 02079K107 8334623 59140 SH SOLE 0 5610 0 53530 ALPHABET INC CAP STK CL A 02079K305 20818001 149030 SH SOLE 0 20730 0 128300 ALTRIA GROUP INC COM 02209S103 321305 7965 SH SOLE 0 959 0 7006 AMAZON COM INC COM 023135106 19845835 130616 SH SOLE 0 11830 0 118786 AMERICAN EXPRESS CO COM 025816109 6492127 34654 SH SOLE 0 1048 0 33607 ANALOG DEVICES INC COM 032654105 15887937 80016 SH SOLE 0 11132 0 68884 APPLE INC COM 037833100 37082709 192607 SH SOLE 0 25634 0 166974 APPLIED MATLS INC COM 038222105 3637972 22447 SH SOLE 0 0 0 22447 ARISTA NETWORKS INC COM 040413106 499046 2119 SH SOLE 0 0 0 2119 BANK AMERICA CORP COM 060505104 16168443 480203 SH SOLE 0 53989 0 426215 BERKSHIRE HATHAWAY INC DEL CL B NEW 084670702 31728117 88959 SH SOLE 0 7996 0 80963 BLOCK INC CL A 852234103 4574247 59137 SH SOLE 0 13975 0 45162 BOSTON SCIENTIFIC CORP COM 101137107 218059 3772 SH SOLE 0 0 0 3772 BRISTOL-MYERS SQUIBB CO COM 110122108 384499 7494 SH SOLE 0 0 0 7494 CHIPOTLE MEXICAN GRILL INC COM 169656105 457392 200 SH SOLE 0 0 0 200 CISCO SYS INC COM 17275R102 337285 6676 SH SOLE 0 0 0 6676 COGNIZANT TECHNOLOGY SOLUTIO CL A 192446102 3540674 46878 SH SOLE 0 7074 0 39804 COSTCO WHSL CORP NEW COM 22160K105 209685 318 SH SOLE 0 0 0 318 DIGITALOCEAN HLDGS INC COM 25402D102 260499 7100 SH SOLE 0 5400 0 1700 DIMENSIONAL ETF TRUST US EQUITY ETF 25434V401 666272 12855 SH SOLE 0 0 0 12855 DIREXION SHS ETF TR DLY SMCAP BULL3X 25459W847 3235864 82024 SH SOLE 0 7977 0 74047 DISNEY WALT CO COM 254687106 482323 5342 SH SOLE 0 995 0 4347 ELI LILLY & CO COM 532457108 1573226 2699 SH SOLE 0 0 0 2699 EXXON MOBIL CORP COM 30231G102 7481989 74835 SH SOLE 0 2399 0 72436 FIRST TR EXCHANGE-TRADED FD NAS CLNEDG GREEN 33733E500 213671 5067 SH SOLE 0 0 0 5067 FORTREA HLDGS INC COMMON STOCK 34965K107 472011 13525 SH SOLE 0 1395 0 12130 FRESHWORKS INC CLASS A COM 358054104 5437489 231481 SH SOLE 0 0 0 231481 HOME DEPOT INC COM 437076102 16565711 47802 SH SOLE 0 3258 0 44544 HONEYWELL INTL INC COM 438516106 5312887 25334 SH SOLE 0 4646 0 20688 ICICI BANK LIMITED ADR 45104G104 348135 14603 SH SOLE 0 0 0 14603 INTEL CORP COM 458140100 1131823 22524 SH SOLE 0 0 0 22524 INVESCO QQQ TR UNIT SER 1 46090E103 1357841 3316 SH SOLE 0 125 0 3191 ISHARES TR CORE S&P MCP ETF 464287507 385070 1389 SH SOLE 0 0 0 1389 ISHARES TR CORE S&P SCP ETF 464287804 582428 5380 SH SOLE 0 0 0 5380 ISHARES TR CORE S&P500 ETF 464287200 265032 555 SH SOLE 0 0 0 555 ISHARES TR S&P 500 GRWT ETF 464287309 205018 2730 SH SOLE 0 0 0 2730 ISHARES TR RUS 1000 GRW ETF 464287614 998145 3292 SH SOLE 0 0 0 3292 ISHARES TR RUSSELL 2000 ETF 464287655 263061 1311 SH SOLE 0 0 0 1311 ISHARES TR COHEN STEER REIT 464287564 354320 6033 SH SOLE 0 0 0 6033 ISHARES TR GLOBAL TECH ETF 464287291 3036423 44535 SH SOLE 0 10087 0 34449 ISHARES TR US HLTHCARE ETF 464287762 5852942 20448 SH SOLE 0 2414 0 18034 ISHARES TR U.S. INSRNCE ETF 464288786 2001273 19988 SH SOLE 0 2983 0 17005 ISHARES TR ISHS 1-5YR INVS 464288646 1877592 36618 SH SOLE 0 2800 0 33818 ISHARES TR ISHARES BIOTECH 464287556 7586845 55847 SH SOLE 0 6391 0 49457 ISHARES TR MSCI EMG MKT ETF 464287234 3707287 92198 SH SOLE 0 11481 0 80717 ISHARES TR EXPANDED TECH 464287515 31952750 78771 SH SOLE 0 9076 0 69695 ISHARES TR PFD AND INCM SEC 464288687 20310133 651175 SH SOLE 0 25477 0 625698 ISHARES TR SHRT NAT MUN ETF 464288158 579865 5500 SH SOLE 0 5500 0 0 ISHARES TR CORE DIV GRWTH 46434V621 226132 4202 SH SOLE 0 0 0 4202 ISHARES TR BLACKROCK ULTRA 46434V878 13383373 265754 SH SOLE 0 19500 0 246254 J P MORGAN EXCHANGE TRADED F ULTRA SHRT INC 46641Q837 5285180 105220 SH SOLE 0 0 0 105220 JOHNSON & JOHNSON COM 478160104 14531771 92713 SH SOLE 0 9801 0 82911 JPMORGAN CHASE & CO COM 46625H100 409666 2408 SH SOLE 0 0 0 2408 KLA CORP COM NEW 482480100 379142 652 SH SOLE 0 0 0 652 KRAFT HEINZ CO COM 500754106 2187808 59162 SH SOLE 0 841 0 58321 LABORATORY CORP AMER HLDGS COM NEW 50540R409 3407428 14992 SH SOLE 0 1716 0 13275 MASTERCARD INCORPORATED CL A 57636Q104 1010959 2370 SH SOLE 0 0 0 2370 MERCK & CO INC COM 58933Y105 11430914 104852 SH SOLE 0 10635 0 94216 META PLATFORMS INC CL A 30303M102 179884596 508206 SH SOLE 0 11891 0 496315 MICROSOFT CORP COM 594918104 31260375 83130 SH SOLE 0 11980 0 71150 MONDELEZ INTL INC CL A 609207105 4544378 62742 SH SOLE 0 2026 0 60716 NETFLIX INC COM 64110L106 1331130 2734 SH SOLE 0 968 0 1766 NIKE INC CL B 654106103 231430 2132 SH SOLE 0 706 0 1425 NUTANIX INC CL A 67059N108 13861862 290666 SH SOLE 0 0 0 290666 NVIDIA CORPORATION COM 67066G104 5833945 11781 SH SOLE 0 0 0 11781 ORACLE CORP COM 68389X105 11485832 108943 SH SOLE 0 17039 0 91903 ORGANON & CO COMMON STOCK 68622V106 645906 44792 SH SOLE 0 7167 0 37626 PAYONEER GLOBAL INC COM 70451X104 114620 22000 SH SOLE 0 0 0 22000 PAYPAL HLDGS INC COM 70450Y103 2953760 48099 SH SOLE 0 8953 0 39146 PEPSICO INC COM 713448108 5548400 32668 SH SOLE 0 2037 0 30631 PHILIP MORRIS INTL INC COM 718172109 6848438 72794 SH SOLE 0 1348 0 71446 PROCTER AND GAMBLE CO COM 742718109 5914873 40364 SH SOLE 0 6693 0 33671 PROSHARES TR PSHS ULTRUSS2000 74347R842 403026 10592 SH SOLE 0 0 0 10592 PROSHARES TR PSHS ULT S&P 500 74347R107 12528279 192535 SH SOLE 0 40248 0 152288 PROSHARES TR S&P 500 DV ARIST 74348A467 1110317 11663 SH SOLE 0 0 0 11663 PROSHARES TR ULTRAPRO QQQ 74347X831 1558740 30744 SH SOLE 0 0 0 30744 QUALCOMM INC COM 747525103 23726726 164051 SH SOLE 0 21391 0 142661 ROBLOX CORP CL A 771049103 711632 15565 SH SOLE 0 7420 0 8145 SALESFORCE INC COM 79466L302 6685861 25408 SH SOLE 0 30 0 25378 SCHWAB STRATEGIC TR US DIVIDEND EQ 808524797 558455 7336 SH SOLE 0 0 0 7336 SELECT SECTOR SPDR TR COMMUNICATION 81369Y852 664710 9148 SH SOLE 0 0 0 9148 SELECT SECTOR SPDR TR ENERGY 81369Y506 15266283 182088 SH SOLE 0 1263 0 180825 SELECT SECTOR SPDR TR FINANCIAL 81369Y605 1214597 32303 SH SOLE 0 326 0 31977 SELECT SECTOR SPDR TR SBI HEALTHCARE 81369Y209 24208048 177504 SH SOLE 0 21789 0 155716 SNOWFLAKE INC CL A 833445109 3545384 17816 SH SOLE 0 0 0 17816 SPDR S&P 500 ETF TR TR UNIT 78462F103 1763154 3709 SH SOLE 0 0 0 3709 SPDR SER TR BLOOMBERG 1-3 MO 78468R663 4007385 43849 SH SOLE 0 21522 0 22328 STARBUCKS CORP COM 855244109 6738768 70188 SH SOLE 0 6319 0 63869 TAIWAN SEMICONDUCTOR MFG LTD SPONSORED ADS 874039100 240036 2308 SH SOLE 0 0 0 2308 TESLA INC COM 88160R101 1405403 5656 SH SOLE 0 1300 0 4356 TEXAS INSTRS INC COM 882508104 242749 1424 SH SOLE 0 0 0 1424 UNITED AIRLS HLDGS INC COM 910047109 206300 5000 SH SOLE 0 0 0 5000 UNITEDHEALTH GROUP INC COM 91324P102 53672069 101947 SH SOLE 0 12526 0 89421 VANECK ETF TRUST MRNGSTR WDE MOAT 92189F643 214314 2525 SH SOLE 0 0 0 2525 VANGUARD BD INDEX FDS VANGUARD ULTRA 92203C303 5441496 110063 SH SOLE 0 0 0 110063 VANGUARD INDEX FDS S&P 500 ETF SHS 922908363 5376220 12308 SH SOLE 0 1625 0 10683 VANGUARD INDEX FDS EXTEND MKT ETF 922908652 302957 1843 SH SOLE 0 0 0 1843 VANGUARD INDEX FDS TOTAL STK MKT 922908769 1070680 4513 SH SOLE 0 0 0 4513 VANGUARD INDEX FDS MID CAP ETF 922908629 26286702 112993 SH SOLE 0 11762 0 101231 VANGUARD INDEX FDS SMALL CP ETF 922908751 28054623 131508 SH SOLE 0 16378 0 115130 VANGUARD INDEX FDS GROWTH ETF 922908736 33139028 106597 SH SOLE 0 11299 0 95299 VANGUARD INTL EQUITY INDEX F FTSE EUROPE ETF 922042874 214558 3328 SH SOLE 0 0 0 3328 VANGUARD INTL EQUITY INDEX F FTSE EMR MKT ETF 922042858 2357356 57357 SH SOLE 0 0 0 57357 VANGUARD MUN BD FDS TAX EXEMPT BD 922907746 5923289 116029 SH SOLE 0 9062 0 106967 VANGUARD WHITEHALL FDS HIGH DIV YLD 921946406 1905999 17074 SH SOLE 0 3679 0 13395 VANGUARD WORLD FDS INF TECH ETF 92204A702 295389 610 SH SOLE 0 0 0 610 VANGUARD WORLD FDS HEALTH CAR ETF 92204A504 6665419 26587 SH SOLE 0 8757 0 17830 VISA INC COM CL A 92826C839 5267391 20232 SH SOLE 0 1563 0 18669 WELLS FARGO CO NEW COM 949746101 14890848 302537 SH SOLE 0 22280 0 280256 ZOOM VIDEO COMMUNICATIONS IN CL A 98980L101 320000 4450 SH SOLE 0 4450 0 0