0001085146-24-000492.txt : 20240125 0001085146-24-000492.hdr.sgml : 20240125 20240125103548 ACCESSION NUMBER: 0001085146-24-000492 CONFORMED SUBMISSION TYPE: 13F-HR PUBLIC DOCUMENT COUNT: 2 CONFORMED PERIOD OF REPORT: 20231231 FILED AS OF DATE: 20240125 DATE AS OF CHANGE: 20240125 EFFECTIVENESS DATE: 20240125 FILER: COMPANY DATA: COMPANY CONFORMED NAME: Fortune Financial Advisors, LLC CENTRAL INDEX KEY: 0001961828 ORGANIZATION NAME: IRS NUMBER: 201420600 STATE OF INCORPORATION: KS FISCAL YEAR END: 1231 FILING VALUES: FORM TYPE: 13F-HR SEC ACT: 1934 Act SEC FILE NUMBER: 028-23326 FILM NUMBER: 24559645 BUSINESS ADDRESS: STREET 1: 11600 COLLEGE BLVD STREET 2: SUITE 225 CITY: OVERLAND PARK STATE: KS ZIP: 66210 BUSINESS PHONE: 913-393-0038 MAIL ADDRESS: STREET 1: 11600 COLLEGE BLVD STREET 2: SUITE 225 CITY: OVERLAND PARK STATE: KS ZIP: 66210 13F-HR 1 primary_doc.xml X0202 13F-HR LIVE false false false 0001961828 XXXXXXXX 12-31-2023 12-31-2023 false Fortune Financial Advisors, LLC

11600 College Blvd Suite 225 Overland Park KS 66210

13F HOLDINGS REPORT 028-23326 000145799 801-78728 N Roxanna Noland 913-393-0038 /s/Roxanna Noland Overland Park KS 01-25-2024 0 127 143205869 false INFORMATION TABLE 2 infotable.xml INFORMATION TABLE 3M CO COM 88579Y101 213085 1949 SH SOLE 1949 0 0 ABBOTT LABS COM 002824100 1246049 11321 SH SOLE 11321 0 0 ABBVIE INC COM 00287Y109 433797 2799 SH SOLE 2799 0 0 ADOBE INC COM 00724F101 2059463 3452 SH SOLE 3452 0 0 ALPHABET INC CAP STK CL A 02079K305 3208456 22968 SH SOLE 22968 0 0 ALPHABET INC CAP STK CL C 02079K107 564566 4006 SH SOLE 4006 0 0 ALTRIA GROUP INC COM 02209S103 1647558 40842 SH SOLE 40842 0 0 AMAZON COM INC COM 023135106 2372257 15613 SH SOLE 15613 0 0 AMERICAN EXPRESS CO COM 025816109 532412 2842 SH SOLE 2842 0 0 AMERICAN TOWER CORP NEW COM 03027X100 216058 1001 SH SOLE 1001 0 0 AMERICAN WTR WKS CO INC NEW COM 030420103 237188 1797 SH SOLE 1797 0 0 AMGEN INC COM 031162100 269746 937 SH SOLE 937 0 0 AMPHENOL CORP NEW CL A 032095101 1070727 10801 SH SOLE 10801 0 0 APOLLO GLOBAL MGMT INC COM 03769M106 2632789 28252 SH SOLE 28252 0 0 APPLE INC COM 037833100 4754021 24693 SH SOLE 24693 0 0 APPLIED MATLS INC COM 038222105 2030916 12531 SH SOLE 12531 0 0 ARISTA NETWORKS INC COM 040413106 458773 1948 SH SOLE 1948 0 0 BLACKBERRY LTD COM 09228F103 77526 21900 SH SOLE 21900 0 0 BLACKSTONE INC COM 09260D107 3142862 24006 SH SOLE 24006 0 0 BLOCK INC CL A 852234103 215110 2781 SH SOLE 2781 0 0 BOEING CO COM 097023105 1034568 3969 SH SOLE 3969 0 0 BOOKING HOLDINGS INC COM 09857L108 528536 149 SH SOLE 149 0 0 BOOZ ALLEN HAMILTON HLDG COR CL A 099502106 574170 4489 SH SOLE 4489 0 0 BROADCOM INC COM 11135F101 328488 294 SH SOLE 294 0 0 CANADIAN NATL RY CO COM 136375102 210179 1673 SH SOLE 1673 0 0 CANADIAN PACIFIC KANSAS CITY COM 13646K108 911087 11524 SH SOLE 11524 0 0 CARRIER GLOBAL CORPORATION COM 14448C104 384567 6694 SH SOLE 6694 0 0 CHARLES RIV LABS INTL INC COM 159864107 1024085 4332 SH SOLE 4332 0 0 CHENIERE ENERGY INC COM NEW 16411R208 2373083 13901 SH SOLE 13901 0 0 CHEVRON CORP NEW COM 166764100 2261294 15160 SH SOLE 15160 0 0 CITIGROUP INC COM NEW 172967424 266664 5184 SH SOLE 5184 0 0 CLOROX CO DEL COM 189054109 517078 3626 SH SOLE 3626 0 0 COLGATE PALMOLIVE CO COM 194162103 234301 2939 SH SOLE 2939 0 0 CONOCOPHILLIPS COM 20825C104 733799 6322 SH SOLE 6322 0 0 COSTCO WHSL CORP NEW COM 22160K105 323114 489 SH SOLE 489 0 0 CRH PLC ORD G25508105 712970 10309 SH SOLE 10309 0 0 CUMMINS INC COM 231021106 214794 897 SH SOLE 897 0 0 CVS HEALTH CORP COM 126650100 1029355 13036 SH SOLE 13036 0 0 DOMINOS PIZZA INC COM 25754A201 701538 1702 SH SOLE 1702 0 0 EATON CORP PLC SHS G29183103 326636 1356 SH SOLE 1356 0 0 ETF SER SOLUTIONS DISTILLATE US 26922A321 368520 7464 SH SOLE 7464 0 0 FIRST TR EXCHANGE TRADED FD CLOUD COMPUTING 33734X192 916234 10451 SH SOLE 10451 0 0 FIRST TR EXCHANGE-TRADED FD NASDAQ 100 EX 33733E401 577049 6548 SH SOLE 6548 0 0 FLEXSHARES TR MORNSTAR UPSTR 33939L407 334910 8179 SH SOLE 8179 0 0 FORTINET INC COM 34959E109 3009964 51426 SH SOLE 51426 0 0 FRANCO NEV CORP COM 351858105 539977 4873 SH SOLE 4873 0 0 GARMIN LTD SHS H2906T109 976651 7598 SH SOLE 7598 0 0 GRUPO AEROPORTUARIO DEL SURE SPON ADR SER B 40051E202 1386600 4712 SH SOLE 4712 0 0 HOME DEPOT INC COM 437076102 387065 1117 SH SOLE 1117 0 0 HONEYWELL INTL INC COM 438516106 439584 2096 SH SOLE 2096 0 0 INTERNATIONAL BUSINESS MACHS COM 459200101 280652 1716 SH SOLE 1716 0 0 INTUIT COM 461202103 557469 892 SH SOLE 892 0 0 INTUITIVE SURGICAL INC COM NEW 46120E602 248005 735 SH SOLE 735 0 0 INVESCO EXCHANGE TRADED FD T S&P500 EQL HLT 46137V332 267114 8970 SH SOLE 8970 0 0 INVESCO EXCHANGE TRADED FD T S&P500 EQL STP 46137V373 317178 10102 SH SOLE 10102 0 0 INVESCO EXCHANGE TRADED FD T S&P500 EQL WGT 46137V357 2483279 15737 SH SOLE 15737 0 0 INVESCO QQQ TR UNIT SER 1 46090E103 317293 775 SH SOLE 775 0 0 ISHARES TR 1 3 YR TREAS BD 464287457 1371797 0 SH SOLE 0 0 0 ISHARES TR 3 7 YR TREAS BD 464288661 2731726 23322 SH SOLE 23322 0 0 ISHARES TR 7-10 YR TRSY BD 464287440 982595 10194 SH SOLE 10194 0 0 ISHARES TR A RATE CP BD ETF 46429B291 287203 5967 SH SOLE 5967 0 0 ISHARES TR CORE S&P MCP ETF 464287507 1252915 4521 SH SOLE 4521 0 0 ISHARES TR CORE S&P SCP ETF 464287804 1236861 11426 SH SOLE 11426 0 0 ISHARES TR CORE S&P500 ETF 464287200 294220 616 SH SOLE 616 0 0 ISHARES TR MSCI EAFE MIN VL 46429B689 1592135 22961 SH SOLE 22961 0 0 ISHARES TR MSCI USA MIN VOL 46429B697 9505935 121824 SH SOLE 121824 0 0 ISHARES TR MSCI USA MMENTM 46432F396 258508 1648 SH SOLE 1648 0 0 ISHARES TR MSCI USA QLT FCT 46432F339 468687 3185 SH SOLE 3185 0 0 ISHARES TR MSCI USA SMCP MN 46435G433 499215 13988 SH SOLE 13988 0 0 ISHARES TR RUS MD CP GR ETF 464287481 237290 2272 SH SOLE 2272 0 0 ISHARES TR TIPS BD ETF 464287176 2104275 19576 SH SOLE 19576 0 0 JACOBS SOLUTIONS INC COM 46982L108 1022803 7880 SH SOLE 7880 0 0 JOHNSON & JOHNSON COM 478160104 491583 3136 SH SOLE 3136 0 0 JPMORGAN CHASE & CO COM 46625H100 3027264 17797 SH SOLE 17797 0 0 LLOYDS BANKING GROUP PLC SPONSORED ADR 539439109 29485 12337 SH SOLE 12337 0 0 LOCKHEED MARTIN CORP COM 539830109 1475104 3255 SH SOLE 3255 0 0 MARRIOTT INTL INC NEW CL A 571903202 747197 3313 SH SOLE 3313 0 0 MASTERCARD INCORPORATED CL A 57636Q104 3349500 7853 SH SOLE 7853 0 0 MCDONALDS CORP COM 580135101 957025 3228 SH SOLE 3228 0 0 META PLATFORMS INC CL A 30303M102 1283896 3627 SH SOLE 3627 0 0 MICROSOFT CORP COM 594918104 6268804 16671 SH SOLE 16671 0 0 MONSTER BEVERAGE CORP NEW COM 61174X109 1403092 24355 SH SOLE 24355 0 0 MP MATERIALS CORP COM CL A 553368101 502404 25310 SH SOLE 25310 0 0 NETFLIX INC COM 64110L106 230781 474 SH SOLE 474 0 0 NORTHROP GRUMMAN CORP COM 666807102 2240471 4786 SH SOLE 4786 0 0 NOVO-NORDISK A S ADR 670100205 2802357 27089 SH SOLE 27089 0 0 OREILLY AUTOMOTIVE INC COM 67103H107 2324846 2447 SH SOLE 2447 0 0 OTIS WORLDWIDE CORP COM 68902V107 313872 3508 SH SOLE 3508 0 0 PALO ALTO NETWORKS INC COM 697435105 281927 956 SH SOLE 956 0 0 PAYPAL HLDGS INC COM 70450Y103 213588 3478 SH SOLE 3478 0 0 PEPSICO INC COM 713448108 785276 4624 SH SOLE 4624 0 0 PHILIP MORRIS INTL INC COM 718172109 1244292 13226 SH SOLE 13226 0 0 PHILLIPS 66 COM 718546104 274274 2060 SH SOLE 2060 0 0 PRICE T ROWE GROUP INC COM 74144T108 431751 4009 SH SOLE 4009 0 0 PROCTER AND GAMBLE CO COM 742718109 4879975 33301 SH SOLE 33301 0 0 REYNOLDS CONSUMER PRODS INC COM 76171L106 278196 10365 SH SOLE 10365 0 0 RTX CORPORATION COM 75513E101 232776 2767 SH SOLE 2767 0 0 SALESFORCE INC COM 79466L302 331900 1261 SH SOLE 1261 0 0 SBA COMMUNICATIONS CORP NEW CL A 78410G104 487460 1921 SH SOLE 1921 0 0 SCHWAB STRATEGIC TR US MID-CAP ETF 808524508 320418 4254 SH SOLE 4254 0 0 SELECT SECTOR SPDR TR TECHNOLOGY 81369Y803 1053800 5475 SH SOLE 5475 0 0 SHOPIFY INC CL A 82509L107 328738 4220 SH SOLE 4220 0 0 SOUTHWEST AIRLS CO COM 844741108 437005 15132 SH SOLE 15132 0 0 SPDR DOW JONES INDL AVERAGE UT SER 1 78467X109 1203098 3192 SH SOLE 3192 0 0 SPDR S&P 500 ETF TR TR UNIT 78462F103 1063656 2238 SH SOLE 2238 0 0 SPDR SER TR BLOOMBERG 1-3 MO 78468R663 662532 7250 SH SOLE 7250 0 0 SPDR SER TR S&P 600 SMCP GRW 78464A201 300108 3589 SH SOLE 3589 0 0 SPDR SER TR S&P 600 SMCP VAL 78464A300 214416 2574 SH SOLE 2574 0 0 SPDR SER TR S&P DIVID ETF 78464A763 1341032 10731 SH SOLE 10731 0 0 STERIS PLC SHS USD G8473T100 1589735 7231 SH SOLE 7231 0 0 THE CIGNA GROUP COM 125523100 444133 1483 SH SOLE 1483 0 0 TJX COS INC NEW COM 872540109 884434 9428 SH SOLE 9428 0 0 TOTALENERGIES SE SPONSORED ADS 89151E109 936312 13896 SH SOLE 13896 0 0 TRACTOR SUPPLY CO COM 892356106 964438 4485 SH SOLE 4485 0 0 UNION PAC CORP COM 907818108 771710 3142 SH SOLE 3142 0 0 UNITEDHEALTH GROUP INC COM 91324P102 203477 386 SH SOLE 386 0 0 UNIVERSAL DISPLAY CORP COM 91347P105 536733 2806 SH SOLE 2806 0 0 USCF ETF TR SUMMERHAVEN K1 90290T809 397415 22768 SH SOLE 22768 0 0 VANECK ETF TRUST FALLEN ANGEL HG 92189F437 401014 13934 SH SOLE 13934 0 0 VANECK ETF TRUST GOLD MINERS ETF 92189F106 1097290 35385 SH SOLE 35385 0 0 VANECK ETF TRUST MRNGSTR WDE MOAT 92189F643 3862332 45509 SH SOLE 45509 0 0 VANGUARD INDEX FDS SM CP VAL ETF 922908611 638052 3545 SH SOLE 3545 0 0 VANGUARD MALVERN FDS STRM INFPROIDX 922020805 1543740 32507 SH SOLE 32507 0 0 VANGUARD SCOTTSDALE FDS SHORT TERM TREAS 92206C102 3211675 55060 SH SOLE 55060 0 0 VISA INC COM CL A 92826C839 1981938 7613 SH SOLE 7613 0 0 WASTE MGMT INC DEL COM 94106L109 252355 1409 SH SOLE 1409 0 0 WISDOMTREE TR US MIDCAP DIVID 97717W505 347813 7612 SH SOLE 7612 0 0