424B2 1 e39901_424b2.htm PRICING SUPPLEMENT NO. 777

CALCULATION OF REGISTRATION FEE

Title of Each Class of
Securities Offered


Maximum Aggregate
Offering Price


Amount of
Registration Fee


Notes

$12,949,610

$923.31


August 2010

Pricing Supplement No. 777

Registration Statement No. 333-155535

Dated August 25, 2010

Filed pursuant to Rule 424(b)(2)

STRUCTURED INVESTMENTS
Opportunities in U.S.Equities

Buffered PLUS Based on the Value of the S&P 500® Index due August 29, 2012
Buffered Performance Leveraged Upside SecuritiesSM

Buffered PLUS are senior unsecured obligations of JPMorgan Chase & Co., will pay no interest, provide a minimum payment of only 10% of principal at maturity and have the terms described in the accompanying product supplement no. MS 1-A-III, the prospectus supplement and the prospectus, as supplemented or modified by this pricing supplement. At maturity, if the underlying assets have appreciated, investors will receive the stated principal amount of their investment plus leveraged upside performance of the underlying assets, subject to the maximum payment at maturity. At maturity, if the underlying assets have depreciated and (i) if the closing value of the assets has not declined by more than the buffer amount, an investor will receive the stated principal amount or (ii) if the closing value of the assets has declined by more than the buffer amount, the investor will lose 1% for every 1% decline below the buffer amount, subject to a minimum payment at maturity. The investor may lose up to 90% of the stated principal amount of the Buffered PLUS. All payments on the Buffered PLUS are subject to the credit risk of JPMorgan Chase & Co.

FINAL TERMS

Issuer:

JPMorgan Chase & Co.

Maturity date:

August 29, 2012, subject to adjustment for certain market disruption events and as described under “Description of PLUS — Payment at Maturity” in the accompanying product supplement no. MS-1-A-III

Underlying index:

S&P 500® Index

Aggregate principal amount:

$12,949,610

Payment at maturity:

If the final index value is greater than the initial index value, for each $10 principal amount Buffered PLUS,

 

$10 + leveraged upside payment

 

In no event will the payment at maturity exceed the maximum payment at maturity.

 

If the final index value is equal to the initial index value or less than the initial index value by an amount less than or equal to the buffer amount of 10%, for each $10 stated principal amount Buffered PLUS,

 

$10

 

If the final index value is less than the initial index value by an amount greater than the buffer amount of 10%, for each $10 stated principal amount Buffered PLUS,

 

($10 x index performance factor) + $1.00

 

This amount will be less than the stated principal amount of $10 per Buffered PLUS. However, under no circumstances will the Buffered PLUS pay less than $1.00 per Buffered PLUS at maturity.

Leveraged upside payment:

$10 x leverage factor x index percent increase

Leverage factor:

200%

Index percent increase:

(final index value – initial index value) / initial index value

Initial index value:

1,055.33, the index closing value on the pricing date

Final index value:

The index closing value on the valuation date

Valuation date:

August 24, 2012, subject to adjustment for non-trading days or certain market disruption events and as described under “Description of PLUS — Payment at Maturity” in the accompanying product supplement no. MS-1-A-III

Buffer amount:

10%

Minimum payment at maturity:

$1.00 per Buffered PLUS (10% of the stated principal amount)

Index performance factor:

final index value / initial index value

Maximum payment at maturity:

$12.30 (123% of the stated principal amount) per Buffered PLUS

Stated principal amount:

$10 per Buffered PLUS

Issue price:

$10 per Buffered PLUS (see “Commissions and issue price” below)

Pricing date:

August 25, 2010

Original issue date:

August 30, 2010

CUSIP / ISIN:

46634E155 / US46634E1551

Listing:

The Buffered PLUS will not be listed on any securities exchange.

Agent:

J.P. Morgan Securities Inc. (“JPMSI”)

Commissions and issue price:

Price to Public(1)(2)

Fees and Commissions(2)(3)

Proceeds to Issuer

Per Buffered PLUS

$10.00

$0.225

$9.775

Total

$12,949,610

$291,366.23

$12,658,243.77

(1)

The price to the public includes the estimated cost of hedging our obligations under the Buffered PLUS through one or more of our affiliates, which includes our affiliates’ expected cost of providing such hedge as well as the profit our affiliates expect to realize in consideration for assuming the risks inherent in providing such hedge. For additional related information, please see “Use of Proceeds” beginning on PS-14 of the accompanying product supplement no. MS-1-A-III.

(2)

The actual price to public and commissions for a particular investor may be reduced for volume purchase discounts depending on the aggregate amount of Buffered PLUS purchased by that investor. The lowest price payable by an investor is $9.925 per Buffered PLUS. Please see “Syndicate Information” on page 5 for further details.

(3)

JPMSI, acting as agent for JPMorgan Chase & Co., received a commission of $0.225 per $10 stated principal amount Buffered PLUS and used all of that commission to allow selling concessions to Morgan Stanley Smith Barney LLC (“MSSB”). See “Underwriting” beginning on page PS-40 of the accompanying product supplement no. MS-1-A-III.

The agent for this offering, JPMSI, is an affiliate of ours. See “Supplemental Plan of Distribution (Conflicts of Interest)” in this pricing supplement.

Investing in the Buffered PLUS involves a number of risks. See “Risk Factors” on page PS-6 of the accompanying product supplement no. MS-1-A-III and “Risk Factors” beginning on page 6 of this pricing supplement.

Neither the Securities and Exchange Commission (the “SEC”) nor any state securities commission has approved or disapproved of the Buffered PLUS or passed upon the accuracy or the adequacy of this document or the accompanying prospectus supplement and prospectus. Any representation to the contrary is a criminal offense.

The Buffered PLUS are not bank deposits and are not insured or guaranteed by the Federal Deposit Insurance Corporation or any other governmental agency, nor are they obligations of, or guaranteed by, a bank.

YOU SHOULD READ THIS DOCUMENT TOGETHER WITH THE RELATED PRODUCT SUPPLEMENT NO. MS-1-A-III, PROSPECTUS SUPPLEMENT AND PROSPECTUS, EACH OF WHICH CAN BE ACCESSED VIA THE HYPERLINKS BELOW.

Product supplement no. MS-1-A-III dated January 29, 2009:
http://www.sec.gov/Archives/edgar/data/19617/000089109209000361/e34259_424b2.pdf

Prospectus supplement dated November 21, 2008:
http://www.sec.gov/Archives/edgar/data/19617/000089109208005661/e33600_424b2.pdf
Prospectus dated November 21, 2008:
http://www.sec.gov/Archives/edgar/data/19617/000089109208005658/e33655_424b2.pdf



Buffered PLUS Based on the Value of the S&P 500® Index due August 29, 2012
Buffered Performance Leveraged Upside SecuritiesSM

Fact Sheet

The Buffered PLUS are senior unsecured obligations of JPMorgan Chase & Co., will pay no interest, do not guarantee any return of your principal at maturity (other than the minimum payment at maturity described below) and have the terms described in product supplement no. MS-1-A-III, the prospectus supplement and the prospectus, as supplemented or modified by this pricing supplement. At maturity, an investor will receive for each stated principal amount of Buffered PLUS that the investor holds, an amount in cash that may be greater than, equal to or less than the stated principal amount based upon the closing value of the underlying index on the valuation date. Subject to JPMorgan Chase & Co.’s ability to pay any amounts due on the Buffered PLUS, under no circumstances will the payment at maturity on the Buffered PLUS be less than $1.00 per Buffered PLUS. The Buffered PLUS are senior notes issued as part of JPMorgan Chase & Co.’s Series E Medium-Term Notes program. All payments on the Buffered PLUS are subject to the credit risk of JPMorgan Chase & Co.

Key Dates

Pricing date:

Original issue date (settlement date):

Maturity date:

August 25, 2010

August 30, 2010

August 29, 2012, subject to postponement due to a market disruption event and as described under “Description of PLUS — Payment at Maturity” in the accompanying product supplement no. MS-1-A-III

Key Terms

Issuer:

JPMorgan Chase & Co.

Underlying index:

S&P 500® Index

Underlying index publisher:

Standard & Poor’s, a Division of The McGraw-Hill Companies, Inc.

Aggregate principal amount:

$12,949,610

Issue price:

$10 per Buffered PLUS (see “Syndicate Information” on page 3)

Stated principal amount:

$10 per Buffered PLUS

Denominations:

$10 per Buffered PLUS and integral multiples thereof

Interest:

None

Payment at maturity:

If the final index value is greater than the initial index value, for each $10 principal amount Buffered PLUS,

 

$10 + leveraged upside payment

 

In no event will the payment at maturity exceed the maximum payment at maturity.

 

If the final index value is equal to the initial index value or less than the initial index value by an amount less than or equal to the buffer amount of 10%, for each $10 stated principal amount Buffered PLUS,

 

$10

 

If the final index value is less than the initial index value by an amount greater than the buffer amount of 10%, for each $10 stated principal amount Buffered PLUS,

 

($10 x index performance factor) + $1.00

 

This amount will be less than the stated principal amount of $10 per Buffered PLUS. However, under no circumstances will the Buffered PLUS pay less than $1.00 per Buffered PLUS at maturity.

Leveraged upside payment:

$10 x leverage factor x index percent increase

Leverage factor:

200%

Buffer amount:

10%

Minimum payment at maturity:

$1.00 per Buffered PLUS (10% of the stated principal amount)

Index percent increase:

(final index value – initial index value) / initial index value

Initial index value:

1,055.33, the index closing value on the pricing date

Final index value:

The index closing value on the valuation date as published on Bloomberg under the ticker symbol “SPX” or any successor symbol

Valuation date:

August 24, 2012, subject to adjustment for non-trading days or certain market disruption events and as described under “Description of PLUS — Payment at Maturity” in the accompanying product supplement no. MS-1-A-III

Index performance factor:

final index value / initial index value

Maximum payment at maturity:

$12.30 (123% of the stated principal amount) per Buffered PLUS

Postponement of maturity date:

If the scheduled maturity date is not a business day, then the maturity date will be the following business day. If the scheduled valuation date is not a trading day or if a market disruption event occurs on that day so that the valuation date as postponed falls less than three business days prior to the scheduled maturity date, the maturity date of the Buffered PLUS will be postponed until the third business day following the valuation date as postponed.

Risk factors:

Please see “Risk Factors” beginning on page 6.


August 2010

Page 2



Buffered PLUS Based on the Value of the S&P 500® Index due August 29, 2012
Buffered Performance Leveraged Upside SecuritiesSM

General Information

Listing:

The Buffered PLUS will not be listed on any securities exchange.

CUSIP / ISIN:

46634E155 / US46634E1551

Minimum ticketing size:

100 Buffered PLUS

Tax considerations:

You should review carefully the section entitled “Certain U.S. Federal Income Tax Consequences” in the accompanying product supplement no. MS-1-A-III. Subject to the limitations described therein, and based on certain factual representations received from us, in the opinion of our special tax counsel, Davis Polk & Wardwell LLP, your Buffered PLUS should be treated as “open transactions” for U.S. federal income tax purposes. Assuming this characterization is respected, the gain or loss on your Buffered PLUS should be treated as long-term capital gain or loss if you hold your Buffered PLUS for more than a year, whether or not you are an initial purchaser of Buffered PLUS at the issue price. However, the Internal Revenue Service (the “IRS”) or a court may not respect this characterization or treatment of the Buffered PLUS, in which case the timing and character of any income or loss on the Buffered PLUS could be significantly and adversely affected. In addition, in 2007 Treasury and the IRS released a notice requesting comments on the U.S. federal income tax treatment of “prepaid forward contracts” and similar instruments, such as the Buffered PLUS. The notice focuses in particular on whether to require holders of these instruments to accrue income over the term of their investment. It also asks for comments on a number of related topics, including the character of income or loss with respect to these instruments; the relevance of factors such as the nature of the underlying property to which the instruments are linked; the degree, if any, to which income (including any mandated accruals) realized by Non-U.S. Holders should be subject to withholding tax; and whether these instruments are or should be subject to the “constructive ownership” regime, which very generally can operate to recharacterize certain long-term capital gain as ordinary income and impose an interest charge. While the notice requests comments on appropriate transition rules and effective dates, any Treasury regulations or other guidance promulgated after consideration of these issues could materially and adversely affect the tax consequences of an investment in the Buffered PLUS, possibly with retroactive effect. Both U.S. and Non-U.S. Holders should consult their tax advisers regarding the U.S. federal income tax consequences of an investment in the Buffered PLUS, including possible alternative treatments and the issues presented by this notice. Non-U.S. Holders should also note that they may be withheld upon at a rate of up to 30% unless they have submitted a properly completed IRS Form W-8BEN or otherwise satisfied the applicable documentation requirements.

The discussion in the preceding paragraph, when read in combination with the discussion in “Risk Factors – The tax consequences of an investment in the Buffered PLUS are unclear” in this document and the section entitled “Certain U.S. Federal Income Tax Consequences” in the accompanying product supplement, constitutes the full opinion of Davis Polk & Wardwell LLP regarding the material U.S. federal income tax consequences of owning and disposing of Buffered PLUS.

Trustee:

Deutsche Bank Trust Company Americas (formerly Bankers Trust Company)

Calculation agent:

JPMSI

Use of proceeds and hedging:

The net proceeds we receive from the sale of the Buffered PLUS will be used for general corporate purposes and, in part, by us or by one or more of our affiliates in connection with hedging our obligations under the Buffered PLUS.

For further information on our use of proceeds and hedging, see “Use of Proceeds” in the accompanying product supplement no. MS-1-A-III.

Benefit plan investor considerations:

See “Benefit Plan Investor Considerations” in the accompanying product supplement no. MS-1-A-III.

Contact:

Morgan Stanley Smith Barney clients may contact their local Morgan Stanley Smith Barney branch office or Morgan Stanley Smith Barney’s principal executive offices at 2000 Westchester Avenue, Purchase, New York 10577 (telephone number (800) 869-3326).

Syndicate Information

Issue price of the Buffered PLUS Commissions Principal amount of Buffered PLUS
for any single investor

$10.0000

$0.2250

<$1MM

$9.9625

$0.1875

≥$1MM and <$3MM

$9.9438

$0.1688

≥$3MM and <$5MM

$9.9250

$0.1500

≥$5MM

MSSB may reclaim selling concessions allowed to individual brokers within MSSB in connection with the offering if, within 30 days of the offering, MSSB repurchases the Buffered PLUS distributed by such brokers.

This pricing supplement represents a summary of the terms and conditions of the Buffered PLUS. We encourage you to read the accompanying product supplement no. MS-1-A-III, the prospectus supplement and prospectus for this offering, which can be accessed via the hyperlinks on the front page of this document.

August 2010

Page 3



Buffered PLUS Based on the Value of the S&P 500® Index due August 29, 2012
Buffered Performance Leveraged Upside SecuritiesSM

How Buffered PLUS Work
Payoff Diagram

The payoff diagram below illustrates the payment at maturity on the Buffered PLUS based on the following terms:

Stated principal amount:

$10 per Buffered PLUS

Leverage factor:

200%

Buffer amount:

10%

Maximum payment at maturity:

$12.30 (123.00% of the stated principal amount) per Buffered PLUS

Minimum payment at maturity:

$1.00 per Buffered PLUS


Buffered PLUS Payoff Diagram

How it works

  • If the final index value is greater than the initial index value, for each $10 principal amount Buffered PLUS, investors will receive the $10 stated principal amount plus 200% of the appreciation of the underlying index over the term of the Buffered PLUS, subject to the maximum payment at maturity. In the payoff diagram, an investor will realize the maximum payment at maturity at a final index value of 111.50% of the initial index value.

    • If the final index value is greater than the initial index value by 5%, the investor will receive a 10% return, or $11.00.

    • If the final index value is greater than the initial index value by 30%, the investor will receive only the maximum payment at maturity of $12.30, or 123.00% of the stated principal amount, per Buffered PLUS.

  • If the final index value is equal to the initial index value or less than the initial index value by an amount less than or equal to the buffer amount of 10%, the investor will receive the stated principal amount of $10.

  • If the final index value is less than the initial index value by an amount greater than the buffer amount of 10%, the investor will receive an amount that is less than the $10 stated principal amount, by an amount proportionate to the decline, plus the buffer amount of 10%. The minimum payment at maturity is $1.00 per Buffered PLUS.

    • If the final index value is less than the initial index value by 30%, the investor will lose 20% of its principal and receive $8.00 at maturity, or 80% of the stated principal amount.

August 2010

Page 4



Buffered PLUS Based on the Value of the S&P 500® Index due August 29, 2012
Buffered Performance Leveraged Upside SecuritiesSM

Payment at Maturity

At maturity, investors will receive for each $10 stated principal amount of Buffered PLUS that they hold an amount in cash based upon the closing value of the underlying index on the valuation date, determined as follows:

If the final index value is greater than the initial index value:

$10  +  leveraged upside payment;

subject to the maximum payment at maturity for each Buffered PLUS,

 

If the final index value is equal to the initial index value or is less than the initial index value by an amount less than or equal to the buffer amount of 10%:

the stated principal amount of $10

If the final index value is less than the initial index value by an amount greater than the buffer amount of 10%:

($10  ×  index performance factor)  +  $1.00

 

Because the index performance factor will be less than 0.90, this payment at maturity will be less than $10.

Under no circumstances will the payment at maturity be less than $1.00 per Buffered PLUS.

August 2010

Page 5



Buffered PLUS Based on the Value of the S&P 500® Index due August 29, 2012
Buffered Performance Leveraged Upside SecuritiesSM

Risk Factors

The following is a non-exhaustive list of certain key risk factors for investors in the Buffered PLUS. For further discussion of these and other risks, you should read the section entitled “Risk Factors” beginning on page PS-6 of the accompanying product supplement no. MS-1-A-III. We also urge you to consult your investment, legal, tax, accounting and other advisers in connection with your investment in the Buffered PLUS.

  • Buffered PLUS do not pay interest, and you could lose up to 90% of your principal. The terms of the Buffered PLUS differ from those of ordinary debt securities in that the Buffered PLUS do not pay interest and provide a minimum payment at maturity of only 10% of the stated principal amount of the Buffered PLUS, subject to the credit risk of JPMorgan Chase & Co. If the final index value is less than 90% of the initial index value, you will receive for each Buffered PLUS that you hold a payment at maturity that is less than the $10 stated principal amount of each Buffered PLUS by an amount proportionate to the decrease in the value of the underlying index on the valuation date from the initial index value, plus $1.00 per Buffered PLUS. Accordingly, you could lose up to 90% of your principal.

  • Appreciation potential is limited to the maximum payment at maturity. The appreciation potential of Buffered PLUS is limited by the maximum payment at maturity of $12.30 (123% of the stated principal amount) per Buffered PLUS. Although the leverage factor provides 200% exposure to any increase in the value of the underlying index at maturity, because the maximum payment at maturity will be limited to 123% of the stated principal amount for the Buffered PLUS, any amount by which the final index value is greater than the initial index value by more than 11.50% will not further increase the return on the Buffered PLUS.

  • The Buffered PLUS are subject to the credit risk of JPMorgan Chase & Co., and any actual or anticipated changes to our credit ratings or credit spreads may adversely affect the market value of the Buffered PLUS. Investors are dependent on JPMorgan Chase & Co.’s ability to pay all amounts due on the Buffered PLUS at maturity, and therefore investors are subject to our credit risk and to changes in the market’s view of our creditworthiness. Any actual or anticipated decline in our credit ratings or increase in the credit spreads charged by the market for taking our credit risk is likely to affect adversely the value of the Buffered PLUS.

  • Economic interests of the calculation agent and other affiliates of the issuer may be different from those of investors. We and our affiliates play a variety of roles in connection with the issuance of the Buffered PLUS, including acting as calculation agent and hedging our obligations under the Buffered PLUS. In performing these duties, the economic interests of the calculation agent and other affiliates of ours are potentially adverse to your interests as an investor in the Buffered PLUS. The calculation agent has determined the initial index value, will determine the final index value, and will calculate the amount of payment you will receive at maturity. Determinations made by the calculation agent, including with respect to the occurrence or non-occurrence of market disruption events and the selection of a successor index or calculation of the final index value in the event of a discontinuance of the underlying index may affect the payout to you at maturity. In addition, we are currently one of the companies that make up the underlying index. We will not have any obligation to consider your interests as an investor in the Buffered PLUS in taking any corporate action that might affect the value of the underlying index or the Buffered PLUS.

  • The inclusion in the original issue price of commissions and estimated cost of hedging is likely to adversely affect secondary market prices. Assuming no change in market conditions or any other relevant factors, the price, if any, at which JPMSI is willing to purchase Buffered PLUS in secondary market transactions will likely be lower than the original issue price, because the original issue price includes, and secondary market prices are likely to exclude, commissions paid with respect to the Buffered PLUS, as well as the estimated cost of hedging the issuer’s obligations under the Buffered PLUS. In addition, any such prices may differ from values determined by pricing models used by JPMSI, as a result of dealer discounts, mark-ups or other transaction costs. The Buffered PLUS are not designed to be short-term trading instruments. Accordingly, you should be able and willing to hold your Buffered PLUS to maturity.

  • The market price of the Buffered PLUS is influenced by many unpredictable factors. Several factors will influence the value of the Buffered PLUS in the secondary market and the price at which JPMSI may be willing to purchase or sell the Buffered PLUS in the secondary market, including: the value, expected volatility and dividend yield of the underlying index, interest and yield rates, time remaining to maturity, geopolitical conditions and economic, financial, political, regulatory and judicial events and any actual or anticipated changes in our credit ratings or credit spreads. The level of the underlying index may be and has recently been volatile, and we can give you no assurance that the volatility will lessen. You may receive less, and possibly significantly less, than the stated principal amount per Buffered PLUS if you try to sell your Buffered PLUS prior to maturity.

August 2010

Page 6



Buffered PLUS Based on the Value of the S&P 500® Index due August 29, 2012
Buffered Performance Leveraged Upside SecuritiesSM
  • Investing in the Buffered PLUS is not equivalent to investing in the underlying index. Investing in the Buffered PLUS is not equivalent to investing in the underlying index or its component stocks. Investors in the Buffered PLUS will not have voting rights or rights to receive dividends or other distributions or any other rights with respect to stocks that constitute the underlying index.

  • Adjustments to the underlying index could adversely affect the value of the Buffered PLUS. The underlying index publisher may discontinue or suspend calculation or publication of the underlying index at any time. In these circumstances, the calculation agent will have the sole discretion to substitute a successor index that is comparable to the discontinued underlying index and is not precluded from considering indices that are calculated and published by the calculation agent or any of its affiliates.

  • Hedging and trading activity by the calculation agent and its affiliates could potentially affect the value of the BufferedPLUS. The hedging or trading activities of the issuer’s affiliates and of any other hedging counterparty with respect to the Buffered PLUS on or prior to the pricing date and prior to maturity could have adversely affected, and may continue to adversely affect, the value of the underlying index and, as a result, could decrease the amount an investor may receive on the Buffered PLUS at maturity. Any of these hedging or trading activities on or prior to the pricing date could have affected the initial index value and, therefore, could have increased the level that the final index value must reach before you receive a payment at maturity that exceeds the issue price of the Buffered PLUS. Additionally, such hedging or trading activities during the term of the Buffered PLUS, including on the valuation date, could adversely affect the final index value and, accordingly, the amount of cash an investor will receive at maturity.

  • Secondary trading may be limited. The Buffered PLUS will not be listed on a securities exchange. There may be little or no secondary market for the Buffered PLUS. Even if there is a secondary market, it may not provide enough liquidity to allow you to trade or sell the Buffered PLUS easily. JPMSI may act as a market maker for the Buffered PLUS, but is not required to do so. Because we do not expect that other market makers will participate significantly in the secondary market for the Buffered PLUS, the price at which you may be able to trade your Buffered PLUS is likely to depend on the price, if any, at which JPMSI is willing to buy the Buffered PLUS. If at any time JPMSI or another agent does not act as a market maker, it is likely that there would be little or no secondary market for the Buffered PLUS.

  • The tax consequences of an investment in the Buffered PLUS are unclear. There is no direct legal authority as to the proper U.S. federal income tax characterization of the Buffered PLUS, and we do not intend to request a ruling from the IRS regarding the Buffered PLUS. The IRS might not accept, and a court might not uphold, the characterization and tax treatment of the Buffered PLUS described in “Fact Sheet — General Information — Tax considerations” in this document and in “Certain U.S. Federal Income Tax Consequences” in the accompanying product supplement no. MS-1-A-III. If the IRS were successful in asserting an alternative characterization or treatment for the Buffered PLUS, the timing and character of income on the Buffered PLUS could differ materially and adversely from our description herein. In addition, in 2007 Treasury and the IRS released a notice requesting comments on the U.S. federal income tax treatment of “prepaid forward contracts” and similar instruments, such as the Buffered PLUS. The notice focuses in particular on whether to require holders of these instruments to accrue income over the term of their investment. It also asks for comments on a number of related topics, including the character of income or loss with respect to these instruments; the relevance of factors such as the nature of the underlying property to which the instruments are linked; the degree, if any, to which income (including any mandated accruals) realized by Non-U.S. Holders should be subject to withholding tax; and whether these instruments are or should be subject to the “constructive ownership” regime, which very generally can operate to recharacterize certain long-term capital gain as ordinary income and impose an interest charge. While the notice requests comments on appropriate transition rules and effective dates, any Treasury regulations or other guidance promulgated after consideration of these issues could materially and adversely affect the tax consequences of an investment in the Buffered PLUS, possibly with retroactive effect. Both U.S. and Non-U.S. Holders should review carefully the section entitled “Certain U.S. Federal Income Tax Consequences” in the accompanying product supplement no. MS-1-A-III and consult their tax advisers regarding the U.S. federal income tax consequences of an investment in the Buffered PLUS, including possible alternative treatments and the issues presented by this notice. Non-U.S. Holders should also note that they may be withheld upon at a rate of up to 30% unless they have submitted a properly completed IRS Form W-8BEN or otherwise satisfied the applicable documentation requirements.

August 2010

Page 7



Buffered PLUS Based on the Value of the S&P 500® Index due August 29, 2012
Buffered Performance Leveraged Upside SecuritiesSM

Information about the Underlying Index

The S&P 500® Index. The S&P 500® Index, which is calculated, maintained and published by Standard & Poor’s, a division of The McGraw-Hill Companies, Inc. (“Standard & Poor’s), consists of 500 component stocks selected to provide a performance benchmark for the U.S. equity markets. The calculation of the S&P 500® Index is based on the relative value of the float adjusted aggregate market capitalization of the 500 component companies as of a particular time as compared to the aggregate average market capitalization of the 500 similar companies during the base period of the years 1941 through 1943. The S&P 500® Index is described under the heading “The S&P 500® Index” in the accompanying product supplement no. MS-1-A-III.

License Agreement between Standard & Poor’s and J.P. Morgan Securities Inc. “Standard & Poor’s®,” “S&P®,” “S&P 500®” and “Standard & Poor’s 500” are trademarks of The McGraw-Hill Companies, Inc. and have been licensed for use by J.P. Morgan Securities Inc. See “The S&P 500® Index — License Agreement with S&P” in the accompanying product supplement no. MS-1-A-III.

August 2010

Page 8



Buffered PLUS Based on the Value of the S&P 500® Index due August 29, 2012
Buffered Performance Leveraged Upside SecuritiesSM

Historical Information

The following table sets forth the published high and low closing values, as well as end-of-quarter closing values, of the underlying index for each quarter in the period from January 3, 2005 through August 25, 2010. The graph following the table sets forth the daily closing values of the underlying index for the same period. The closing value of the underlying index on August 25, 2010 was 1055.33. We obtained the information in the table below from Bloomberg Financial Markets, without independent verification. The historical values of the underlying index should not be taken as an indication of future performance, and no assurance can be given as to the level of the underlying index on the valuation date. The payment of dividends on the stocks that constitute the underlying index are not reflected in its level and, therefore, have no effect on the calculation of the payment at maturity.

S&P 500® Index

High

Low

Period End

2005

 

 

 

First Quarter

1,225.31

1,163.75

1,180.59

Second Quarter

1,216.96

1,137.50

1,191.33

Third Quarter

1,245.04

1,194.44

1,228.81

Fourth Quarter

1,272.74

1,176.84

1,248.29

2006

 

 

 

First Quarter

1,307.25

1,254.78

1,294.83

Second Quarter

1,325.76

1,223.69

1,270.20

Third Quarter

1,339.15

1,234.49

1,335.85

Fourth Quarter

1,427.09

1,331.32

1,418.30

2007

 

 

 

First Quarter

1,459.68

1,374.12

1,420.86

Second Quarter

1,539.18

1,424.55

1,503.35

Third Quarter

1,553.08

1,406.70

1,526.75

Fourth Quarter

1,565.15

1,407.22

1,468.36

2008

 

 

 

First Quarter

1,447.16

1,273.37

1,322.70

Second Quarter

1,426.63

1,278.38

1,280.00

Third Quarter

1,305.32

1,106.39

1,166.36

Fourth Quarter

1,161.06

752.44

903.25

2009

 

 

 

First Quarter

934.70

676.53

797.87

Second Quarter

929.23

811.08

888.33

Third Quarter

1,071.66

879.13

1,057.08

Fourth Quarter

1,127.78

1,025.21

1,115.10

2010

 

 

 

First Quarter

1,174.17

1,056.74

1,169.43

Second Quarter

1,217.28

1,030.71

1,030.71

Third Quarter (through August 25, 2010)

1,127.79

1,022.58

1,055.33


Underlying Index Historical Performance – Daily Closing Values
January 3, 2005 to August 25, 2010

 

August 2010

Page 9



Buffered PLUS Based on the Value of the S&P 500® Index due August 29, 2012
Buffered Performance Leveraged Upside SecuritiesSM

Supplemental Plan of Distribution (Conflicts of Interest)

We own, directly or indirectly, all of the outstanding equity securities of JPMSI, the agent for this offering. The net proceeds received from the sale of the Buffered PLUS will be used, in part, by JPMSI or one of its affiliates in connection with hedging our obligation under the Buffered PLUS.

Subject to regulatory constraints, JPMSI intends to use its reasonable efforts to offer to purchase the Buffered PLUS in the secondary market, but is not required to do so.

We or our affiliate may enter into swap agreements or related hedge transactions with one of our other affiliates or unaffiliated counterparties in connection with the sale of the Buffered PLUS and JPMSI and/or an affiliate may earn additional income as a result of payments pursuant to the swap or related hedge transactions. See “Use of Proceeds” beginning on page PS-14 of the accompanying product supplement no. MS-1-A-III.

August 2010

Page 10



Buffered PLUS Based on the Value of the S&P 500® Index due August 29, 2012
Buffered Performance Leveraged Upside SecuritiesSM

Where You Can Find More Information

You should read this document together with the prospectus dated November 21, 2008, as supplemented by the prospectus supplement dated November 21, 2008 relating to our Series E medium-term notes of which these Buffered PLUS are a part, and the more detailed information contained in product supplement no. MS-1-A-III dated January 29, 2009.

This document, together with the documents listed below, contains the terms of the Buffered PLUS, supplements the preliminary terms related hereto dated July 26, 2010 and supersedes all other prior or contemporaneous oral statements as well as any other written materials including preliminary or indicative pricing terms, correspondence, trade ideas, structures for implementation, sample structures, stand-alone fact sheets, brochures or other educational materials of ours. You should carefully consider, among other things, the matters set forth in “Risk Factors” in the accompanying product supplement no. MS-1-A-III, as the Buffered PLUS involve risks not associated with conventional debt securities. We urge you to consult your investment, legal, tax, accounting and other advisers in connection with your investment in the Buffered PLUS.

You may access these documents on the SEC website at www.sec.gov as follows (or if such address has changed, by reviewing our filings for the relevant date on the SEC website):

Our Central Index Key, or CIK, on the SEC website is 19617.

As used in this document, the “Company,” “we,” “us,” or “our” refers to JPMorgan Chase & Co.

“Performance Leveraged Upside SecuritiesSM” and “PLUSSM” are service marks of Morgan Stanley.

August 2010

Page 11