Chief Compliance Officer

0001942341-24-000006.txt : 20240513 0001942341-24-000006.hdr.sgml : 20240513 20240513163455 ACCESSION NUMBER: 0001942341-24-000006 CONFORMED SUBMISSION TYPE: 13F-HR PUBLIC DOCUMENT COUNT: 2 CONFORMED PERIOD OF REPORT: 20240331 FILED AS OF DATE: 20240513 DATE AS OF CHANGE: 20240513 EFFECTIVENESS DATE: 20240513 FILER: COMPANY DATA: COMPANY CONFORMED NAME: Vertex Planning Partners, LLC CENTRAL INDEX KEY: 0001942341 ORGANIZATION NAME: IRS NUMBER: 810781488 STATE OF INCORPORATION: DE FISCAL YEAR END: 1231 FILING VALUES: FORM TYPE: 13F-HR SEC ACT: 1934 Act SEC FILE NUMBER: 028-22820 FILM NUMBER: 24939659 BUSINESS ADDRESS: STREET 1: 3000 WOODCREEK DRIVE STREET 2: SUITE 100 CITY: DOWNERS GROVE STATE: IL ZIP: 60515 BUSINESS PHONE: 630-836-3300 MAIL ADDRESS: STREET 1: 3000 WOODCREEK DRIVE STREET 2: SUITE 100 CITY: DOWNERS GROVE STATE: IL ZIP: 60515 13F-HR 1 primary_doc.xml X0202 13F-HR LIVE false false false 0001942341 XXXXXXXX 03-31-2024 03-31-2024 false Vertex Planning Partners, LLC

3000 Woodcreek Drive Suite 100 Downers Grove IL 60515

13F COMBINATION REPORT 028-22820 000316839 801-122980 0001109448 028-10562 000108477 801-56720 ALLIANCEBERNSTEIN L.P. 0000872259 028-02825 000106139 801-36951 BAHL & GAYNOR INC 0001348883 028-11611 000137028 801-64710 Clearbridge Investments, LLC 0001056288 028-04375 000105325 801-34611 FEDERATED HERMES, INC. 0001207017 028-10469 000122836 801-61701 LAZARD ASSET MANAGEMENT LLC 0001403438 028-12526 000105800 801-28170 LPL Financial LLC 0001018331 028-05788 000106800 801-48408 NATIXIS ADVISORS, LLC 0001521019 028-14498 000155584 801-71957 Nuveen Asset Management, LLC 0000884541 028-03125 000110901 801-17958 TRILLIUM ASSET MANAGEMENT, LLC 0001086483 028-04587 000110897 801-40592 ZACKS INVESTMENT MANAGEMENT 0000732812 028-00218 028-00218 Capital Group Companies, Inc. 0000949615 028-05066 028-05066 KAYNE ANDERSON CAPITAL ADVISORS LP 0001071483 028-04171 028-04171 TODD ASSET MANAGEMENT LLC N Greg P. Benner Chief Compliance Officer 630-836-3300 /s/ Greg P. Benner DOWNERS GROVE IL 05-13-2024 0 153 361490564 INFORMATION TABLE 2 infotable.xml ABBOTT LABS COM 002824100 604103 5315 SH SOLE 0 0 5315 ABBVIE INC COM 00287Y109 1872716 10284 SH SOLE 0 0 10284 ALPHABET INC CAP STK CL A 02079K305 517086 3426 SH SOLE 0 0 3426 ALPHABET INC CAP STK CL C 02079K107 491495 3228 SH SOLE 0 0 3228 AMAZON COM INC COM 023135106 1010850 5604 SH SOLE 0 0 5604 AMGEN INC COM 031162100 413217 1453 SH SOLE 0 0 1453 APPLE INC COM 037833100 14517947 84663 SH SOLE 0 0 84663 AUTOMATIC DATA PROCESSING IN COM 053015103 213278 854 SH SOLE 0 0 854 BERKSHIRE HATHAWAY INC DEL CL B NEW 084670702 219511 522 SH SOLE 0 0 522 BLACKROCK ETF TRUST US EQT FACTOR 09290C103 5667624 127649 SH SOLE 0 0 127649 BLACKROCK ETF TRUST II FLEXIBLE INCOME 092528603 694999 13248 SH SOLE 0 0 13248 BP PLC SPONSORED ADR 055622104 883822 23456 SH SOLE 0 0 23456 CAMPBELL SOUP CO COM 134429109 658882 14823 SH SOLE 0 0 14823 CATERPILLAR INC COM 149123101 566134 1545 SH SOLE 0 0 1545 CHEVRON CORP NEW COM 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263907 1382 SH SOLE 0 0 1382 INTUITIVE SURGICAL INC COM NEW 46120E602 322465 808 SH SOLE 0 0 808 INVESCO EXCH TRADED FD TR II S&P INTL QULTY 46138E214 1178923 38439 SH SOLE 0 0 38439 INVESCO EXCH TRADED FD TR II FTSE RAFI DEV 46138E743 2501696 50387 SH SOLE 0 0 50387 INVESCO EXCHANGE TRADED FD T S&P500 PUR GWT 46137V266 872210 23753 SH SOLE 0 0 23753 INVESCO EXCHANGE TRADED FD T S&P500 EQL WGT 46137V357 1443600 8523 SH SOLE 0 0 8523 INVESCO EXCHANGE TRADED FD T FTSE RAFI 1500 46137V597 260117 6622 SH SOLE 0 0 6622 INVESCO QQQ TR UNIT SER 1 46090E103 1908372 4298 SH SOLE 0 0 4298 ISHARES INC MSCI GBL MIN VOL 464286525 733257 6965 SH SOLE 0 0 6965 ISHARES INC MSCI EMRG CHN 46434G764 4044806 70259 SH SOLE 0 0 70259 ISHARES INC CORE MSCI EMKT 46434G103 645258 12505 SH SOLE 0 0 12505 ISHARES TR ESG AWR MSCI USA 46435G425 223597 1945 SH SOLE 0 0 1945 ISHARES TR US CONSM STAPLES 464287812 232309 3435 SH SOLE 0 0 3435 ISHARES TR RUSSELL 2000 ETF 464287655 236596 1125 SH SOLE 0 0 1125 ISHARES TR GLOBAL ENERG ETF 464287341 264701 6163 SH SOLE 0 0 6163 ISHARES TR 0-5 YR TIPS ETF 46429B747 270748 2723 SH SOLE 0 0 2723 ISHARES TR CORE S&P MCP ETF 464287507 299159 4925 SH SOLE 0 0 4925 ISHARES TR US INFRASTRUC 46435U713 303577 7001 SH SOLE 0 0 7001 ISHARES TR U.S. FINLS ETF 464287788 306080 3200 SH SOLE 0 0 3200 ISHARES TR CORE HIGH DV ETF 46429B663 315090 2859 SH SOLE 0 0 2859 ISHARES TR MSCI EAFE ETF 464287465 324309 4061 SH SOLE 0 0 4061 ISHARES TR S&P MC 400GR ETF 464287606 389820 4272 SH SOLE 0 0 4272 ISHARES TR INVESTMENT GRADE 46435G219 403463 8996 SH SOLE 0 0 8996 ISHARES TR 0-3 MNTH TREASRY 46436E718 427715 4247 SH SOLE 0 0 4247 ISHARES TR MSCI USA MIN VOL 46429B697 547867 6555 SH SOLE 0 0 6555 ISHARES TR 20 YR TR BD ETF 464287432 550310 5816 SH SOLE 0 0 5816 ISHARES TR S&P SML 600 GWT 464287887 554757 4244 SH SOLE 0 0 4244 ISHARES TR RUS MID CAP ETF 464287499 596909 7098 SH SOLE 0 0 7098 ISHARES TR CORE MSCI EAFE 46432F842 618534 8334 SH SOLE 0 0 8334 ISHARES TR RUS 1000 GRW ETF 464287614 630284 1870 SH SOLE 0 0 1870 ISHARES TR NATIONAL MUN ETF 464288414 758795 7052 SH SOLE 0 0 7052 ISHARES TR SHRT NAT MUN ETF 464288158 816789 7799 SH SOLE 0 0 7799 ISHARES TR CORE S&P SCP ETF 464287804 847750 7671 SH SOLE 0 0 7671 ISHARES TR MBS ETF 464288588 899933 9737 SH SOLE 0 0 9737 ISHARES TR CORE S&P TTL STK 464287150 1094540 9493 SH SOLE 0 0 9493 ISHARES TR EAFE GRWTH ETF 464288885 1321567 12733 SH SOLE 0 0 12733 ISHARES TR EAFE VALUE ETF 464288877 1389367 25540 SH SOLE 0 0 25540 ISHARES TR SELECT DIVID ETF 464287168 1440382 11693 SH SOLE 0 0 11693 ISHARES TR HDG MSCI EAFE 46434V803 1623838 46555 SH SOLE 0 0 46555 ISHARES TR RUSSELL 3000 ETF 464287689 1716056 5719 SH SOLE 0 0 5719 ISHARES TR RUS 1000 ETF 464287622 1821790 6325 SH SOLE 0 0 6325 ISHARES TR U.S. TECH ETF 464287721 1900221 14069 SH SOLE 0 0 14069 ISHARES TR CORE TOTAL USD 46434V613 2058678 45156 SH SOLE 0 0 45156 ISHARES TR MSCI USA QLT FCT 46432F339 3194635 19438 SH SOLE 0 0 19438 ISHARES TR S&P 500 VAL ETF 464287408 3735294 19995 SH SOLE 0 0 19995 ISHARES TR S&P 500 GRWT ETF 464287309 4890900 57922 SH SOLE 0 0 57922 ISHARES TR TRS FLT RT BD 46434V860 8605506 169767 SH SOLE 0 0 169767 ISHARES TR CORE S&P500 ETF 464287200 27914994 53098 SH SOLE 0 0 53098 J P MORGAN EXCHANGE TRADED F US QUALTY FCTR 46641Q761 38675883 731528 SH SOLE 0 0 731528 J P MORGAN EXCHANGE TRADED F ULTRA SHT MUNCPL 46641Q654 2996146 59049 SH SOLE 0 0 59049 JANUS DETROIT STR TR HENDRSON AAA CL 47103U845 1945866 38350 SH SOLE 0 0 38350 JOHNSON & JOHNSON COM 478160104 823854 5208 SH SOLE 0 0 5208 JPMORGAN CHASE & CO COM 46625H100 407811 2036 SH SOLE 0 0 2036 KRANESHARES TRUST QUADRTC INT RT 500767736 192661 10177 SH SOLE 0 0 10177 LOWES COS INC COM 548661107 350763 1377 SH SOLE 0 0 1377 MCDONALDS CORP COM 580135101 736217 2611 SH SOLE 0 0 2611 MCKESSON CORP COM 58155Q103 264130 492 SH SOLE 0 0 492 META PLATFORMS INC CL A 30303M102 383608 790 SH SOLE 0 0 790 MICROSOFT CORP COM 594918104 1629100 3872 SH SOLE 0 0 3872 NEXTERA ENERGY INC COM 65339F101 244775 3830 SH SOLE 0 0 3830 NVIDIA CORPORATION COM 67066G104 586410 649 SH SOLE 0 0 649 PACER FDS TR US CASH COWS 100 69374H881 601276 10347 SH SOLE 0 0 10347 PEPSICO INC COM 713448108 646706 3695 SH SOLE 0 0 3695 PIMCO ETF TR 1-5 US TIP IDX 72201R205 595598 11565 SH SOLE 0 0 11565 PIMCO ETF TR INTER MUN BD ACT 72201R866 652061 12427 SH SOLE 0 0 12427 PIMCO ETF TR ACTIVE BD ETF 72201R775 237642 2587 SH SOLE 0 0 2587 PROCTER AND GAMBLE CO COM 742718109 591401 3645 SH SOLE 0 0 3645 SCHWAB STRATEGIC TR US AGGREGATE B 808524839 1271678 27645 SH SOLE 0 0 27645 SCHWAB STRATEGIC TR US LRG CAP ETF 808524201 518201 8350 SH SOLE 0 0 8350 SELECT SECTOR SPDR TR ENERGY 81369Y506 571948 6058 SH SOLE 0 0 6058 SELECT SECTOR SPDR TR INDL 81369Y704 598310 4750 SH SOLE 0 0 4750 SELECT SECTOR SPDR TR TECHNOLOGY 81369Y803 8115901 38968 SH SOLE 0 0 38968 SELECT SECTOR SPDR TR SBI HEALTHCARE 81369Y209 538536 3645 SH SOLE 0 0 3645 SPDR GOLD TR GOLD SHS 78463V107 415554 2020 SH SOLE 0 0 2020 SPDR INDEX SHS FDS PORTFOLIO EMG MK 78463X509 768668 21240 SH SOLE 0 0 21240 SPDR INDEX SHS FDS PORTFOLIO DEVLPD 78463X889 3538723 98737 SH SOLE 0 0 98737 SPDR INDEX SHS FDS S&P GBLINF ETF 78463X855 454228 8388 SH SOLE 0 0 8388 SPDR S&P 500 ETF TR TR UNIT 78462F103 18698971 35749 SH SOLE 0 0 35749 SPDR S&P MIDCAP 400 ETF TR UTSER1 S&PDCRP 78467Y107 500874 900 SH SOLE 0 0 900 SPDR SER TR BBG CONV SEC ETF 78464A359 203036 2780 SH SOLE 0 0 2780 SPDR SER TR S&P DIVID ETF 78464A763 314582 2397 SH SOLE 0 0 2397 SPDR SER TR BLOOMBERG 3-12 M 78468R523 466976 4697 SH SOLE 0 0 4697 SPDR SER TR PORTFOLIO S&P600 78468R853 486510 11304 SH SOLE 0 0 11304 SPDR SER TR BLOOMBERG 1-3 MO 78468R663 521516 5681 SH SOLE 0 0 5681 SPDR SER TR NUVEEN BLMBRG MU 78468R721 649419 13972 SH SOLE 0 0 13972 SPDR SER TR PORTFOLI S&P1500 78464A805 705238 10994 SH SOLE 0 0 10994 SPDR SER TR PORTFLI INTRMDIT 78464A672 960220 34075 SH SOLE 0 0 34075 SPDR SER TR PORTFOLIO SH TSR 78468R101 1015485 35114 SH SOLE 0 0 35114 SPDR SER TR PORTFOLIO LN TSR 78464A664 1070175 38303 SH SOLE 0 0 38303 SPDR SER TR PORT MTG BK ETF 78464A383 1941767 89400 SH SOLE 0 0 89400 SPDR SER TR PRTFLO S&P500 VL 78464A508 2616521 52226 SH SOLE 0 0 52226 SPDR SER TR PORTFOLIO S&P400 78464A847 3093044 57987 SH SOLE 0 0 57987 SPDR SER TR PORTFOLIO AGRGTE 78464A649 5949107 235329 SH SOLE 0 0 235329 SPDR SER TR PRTFLO S&P500 GW 78464A409 16407893 224305 SH SOLE 0 0 224305 SPDR SER TR PORTFOLIO S&P500 78464A854 32369771 526081 SH SOLE 0 0 526081 SSGA ACTIVE TR SPDR DBLELN EMRG 78470P309 249713 5919 SH SOLE 0 0 5919 TIDAL ETF TR SP FDS S&P 500 886364801 960724 25369 SH SOLE 0 0 25369 TIDAL ETF TR SP DWJNS SUKUK 886364702 411269 23131 SH SOLE 0 0 23131 UNITED PARCEL SERVICE INC CL B 911312106 350024 2355 SH SOLE 0 0 2355 VANECK ETF TRUST MRNGSTR WDE MOAT 92189F643 288221 3206 SH SOLE 0 0 3206 VANGUARD ADMIRAL FDS INC MIDCP 400 IDX 921932885 298729 2900 SH SOLE 0 0 2900 VANGUARD INDEX FDS MID CAP ETF 922908629 389782 1560 SH SOLE 0 0 1560 VANGUARD INDEX FDS MCAP VL IDXVIP 922908512 417059 2675 SH SOLE 0 0 2675 VANGUARD INDEX FDS TOTAL STK MKT 922908769 435073 1674 SH SOLE 0 0 1674 VANGUARD INDEX FDS MCAP GR IDXVIP 922908538 474645 2013 SH SOLE 0 0 2013 VANGUARD INDEX FDS GROWTH ETF 922908736 1400550 4069 SH SOLE 0 0 4069 VANGUARD SCOTTSDALE FDS VNG RUS1000GRW 92206C680 217195 2506 SH SOLE 0 0 2506 VANGUARD SCOTTSDALE FDS SHORT TERM TREAS 92206C102 550430 9479 SH SOLE 0 0 9479 VANGUARD SPECIALIZED FUNDS DIV APP ETF 921908844 450864 2469 SH SOLE 0 0 2469 VANGUARD WHITEHALL FDS HIGH DIV YLD 921946406 248150 2051 SH SOLE 0 0 2051 VANGUARD WORLD FD INDUSTRIAL ETF 92204A603 211190 865 SH SOLE 0 0 865 VANGUARD WORLD FD MEGA GRWTH IND 921910816 280878 980 SH SOLE 0 0 980 VANGUARD WORLD FD INF TECH ETF 92204A702 301068 574 SH SOLE 0 0 574 VANGUARD WORLD FD HEALTH CAR ETF 92204A504 362226 1339 SH SOLE 0 0 1339 VANGUARD WORLD FD CONSUM STP ETF 92204A207 398073 1950 SH SOLE 0 0 1950 VERIZON COMMUNICATIONS INC COM 92343V104 279412 6659 SH SOLE 0 0 6659 WALMART INC COM 931142103 578053 9607 SH SOLE 0 0 9607 WELLS FARGO CO NEW COM 949746101 788778 13609 SH SOLE 0 0 13609 WISDOMTREE TR GLB HIGH DIV FD 97717W877 355345 6987 SH SOLE 0 0 6987 WISDOMTREE TR US MIDCAP DIVID 97717W505 458156 9394 SH SOLE 0 0 9394 WISDOMTREE TR GLB US QTLY DIV 97717W844 2497189 64212 SH SOLE 0 0 64212 WISDOMTREE TR ITL HIGH DIV FD 97717W802 13689285 345427 SH SOLE 0 0 345427 WISDOMTREE TR US TOTAL DIVIDND 97717W109 14271612 201804 SH SOLE 0 0 201804 WISDOMTREE TR FLOATNG RAT TREA 97717Y527 37145765 738631 SH SOLE 0 0 738631