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Customer Loyalty Card Programs
12 Months Ended
Jan. 28, 2012
Customer Loyalty Card Programs [Abstract]  
Customer Loyalty Card Programs
CUSTOMER LOYALTY CARD PROGRAMS

We offer our customers various loyalty card programs.  Customers that join these programs are entitled to various benefits, including discounts on purchases, during the membership period.  Customers join some of these programs by paying an annual membership fee.  For these programs we recognize revenue as a component of net sales over the life of the membership period based on when the customer earns the benefits and when the fee is no longer refundable.  We recognize costs we incur in connection with administering these programs as selling, general, and administrative expenses when incurred.

Our FASHION BUG brand offers a customer loyalty card program that we operate under our FASHION BUG private-label credit card program.  Like our other loyalty programs, this program entitles customers to various discounts and other benefits upon payment of an annual membership fee.  The program provides customers with the option to cancel their membership within 30 days, entitling them to a full refund of their annual fee.  The FASHION BUG brand also offers a loyalty card program that does not charge membership fees.

Our CATHERINES brand offers a loyalty card program that entitles customers to various discounts and other benefits upon payment of an annual membership fee.

Our LANE BRYANT brand offers a loyalty program in connection the LANE BRYANT proprietary credit card.  Cardholders earn points for purchases using the credit card, which may be redeemed for merchandise coupons upon the accumulation of a specified number of points.  No membership fees are charged in connection with this program.

Additional information with respect to our various loyalty card programs is as follows:
 
 
Year Ended
(In thousands)
 
January 28, 2012
 
January 29, 2011
 
January 30, 2010
FASHION BUG loyalty card revenues recognized
 
$
8,570

 
$
9,187

 
$
10,772

CATHERINES loyalty card revenues recognized
 
9,523

 
9,473

 
8,882

Accrual at end of year for discounts earned but not yet issued and discounts issued but not yet redeemed
 
2,618

 
2,277

 
3,161