EX-99.3 4 exhibit993feb52008.htm EXHIBIT 99.3 FEBRUARY 5, 2008 exhibit993feb52008.htm
EXHIBIT 99.3
 
Our Business
Dorrit Bern - Chairman, CEO and President
Joe Baron - Chief Operating Officer and EVP
February 5, 2008
 
 

 
 
>
The Economy and Our Business
>
How Charming Shoppes is Reacting
>
Streamlining Our Operations
>
Stores and 2008 Capital Plans
>
Fashion Retail Group
>
Our Goals for 2008
Today’s Agenda
 
 

 
 
This presentation contains certain forward-looking statements concerning the Company's operations,
performance, and financial condition. Such forward-looking statements are subject to various risks and
uncertainties that could cause actual results to differ materially from those indicated. Such risks and
uncertainties may include, but are not limited to: the failure to effectively implement the Company’s plan for
consolidation of the Catherines Plus Sizes brand and a new organizational structure, the failure to generate a
positive response to the Company’s new Lane Bryant catalog and Lane Bryant credit card program, the failure
to implement the Company's business plan for increased profitability and growth in the Company's retail stores
and direct-to-consumer segments, the failure to successfully implement the Company's expansion of Cacique
through new store formats, the failure of changes in management to achieve improvement in the Company’s
competitive position, the failure to successfully implement the Company's integration of operations of, and the
business plan for, Crosstown Traders, Inc., adverse changes in costs vital to catalog operations, such as
postage, paper and acquisition of prospects, declining response rates to catalog offerings, failure to maintain
efficient and uninterrupted order-taking and fulfillment in our direct-to-consumer business, changes in or
miscalculation of fashion trends, extreme or unseasonable weather conditions, economic downturns,
escalation of energy costs, a weakness in overall consumer demand, failure to find suitable store locations,
increases in wage rates, the ability to hire and train associates, trade and security restrictions and political or
financial instability in countries where goods are manufactured, the interruption of merchandise flow from the
Company's centralized distribution facilities, competitive pressures, and the adverse effects of natural
disasters, war, acts of terrorism or threats of either, or other armed conflict, on the United States and
international economies. These, and other risks and uncertainties, are detailed in the Company's filings with
the Securities and Exchange Commission, including the Company's Annual Report on Form 10-K for the fiscal
year ended February 3, 2007 and other Company filings with the Securities and Exchange Commission.
Charming Shoppes assumes no duty to update or revise its forward- looking statements even if experience or
future changes make it clear that any projected results expressed or implied therein will not be realized.
Forward-Looking Statements
 
 

 
 
The Economy and Our
Business
 
 

 
 
The Realities
Recession?
>
Whether the economists believe we are or are not in a
recession, our customer believes we are and has changed her
buying behavior
Gasoline Costs are projected to reach $3.50/gallon by this
Spring
The Credit Crunch continues
The Retail Apparel Industry
>
Consumers are viewing apparel purchases as discretionary
>
Nearly every apparel retailer has announced difficult
performance and/or measures to address this environment
 
 

 
Source:  FactSet Research Systems Inc. as of January 17, 2006,
First Call estimates, public news sources and SEC filings.
 
STOCK PRICE PERFORMANCE SINCE JULY 1, 2007
 
Source:  FactSet Research Systems Inc. as of January 17, 2008
First Call estimates, public news sources and SEC filings.
(a) Reflects comparable store sales for the nine weeks ended January 5, 2008.
2006A - 2007E
EBITDA Margin
:
  (0.2%)           2.0%                0.7%            (1.1%)           (2.8%)         (2.2%)           (1.6%)          (1.4%)           (4.0%)            (2.2%)         (3.2%)          (4.7%)
Dec. 2007
Same Store Sales
  (2.0%)          18.7%             (6.0%)           (2.0%)           (8.0%)         (8.0%)           (9.4%)             NA               (7.0%)           (2.8%)         (3.5%)             NA
(a)
(a)
Most apparel retailers have experienced a significant
decline in share price since July 2007, with negative
same store sales impacting margins
Recent Stock Price and Operating Performance
of Selected Retailers
 
 

 
 
Retailers Are Taking Action
Ann Taylor
JC Penney
Eddie Bauer
Pacific Sunwear
Sears
Talbots
Home Depot
 
 

 
 
How Charming Shoppes Is
Reacting
 
 

 
 
How Charming Shoppes Is
Reacting
These are difficult but necessary actions we
need to take in these challenging times.
We are:
>
Not back-filling a number of open positions
>
Minimizing layoffs
>
Cutting back on capital projects
>
Decreasing operating expenses
>
Closing unprofitable stores
 
 

 
 
2002
Actions taken in 2002…
>
Closing of underperforming stores
>
Focus on core businesses
>
Manage expenses
>
Manage inventory
 
 

 
 
2008
Actions taken in 2008…
>
Closing of underperforming stores
>
Focus on core businesses
>
Manage expenses
>
Manage inventory
 
 

 
 
Our stock price decreased to a low of
$2.76 in early 2003, following
disappointing sales trends…
 
 

 
 
…and rebounded strongly, to $15, when
our sales trends improved.
 
 

 
 
Stores and 
2008 Capital Plans
 
 

 
 
Stores and 2008 Capital Plans
We announced this morning the closing of
approximately 150 stores, including about 100
Fashion Bug Stores, 40 at Lane Bryant and 10
at Catherines
We will be closing the Petite Sophisticate
full-line retail stores
We have decreased our 2008 Capital budget
by over $40 million, primarily through a
reduced store expansion plan
 
 

 
 
The Fashion Retail Group
Joe Baron will be our interim leader of
the FRG
24 Catherines associates will join us in
Bensalem on 2/18/08; 6 more will join us
on 3/17/08
Our Memphis facility will close on 3/31/08
 
 

 
 
2008 Goals
 
 

 
 
2008 Goals
Successful relocation of Catherines to
Bensalem
Formation of the Fashion Retail Group
Comp store sales improvements
Stabilization of margins through an integrated
and innovative marketing approach
Return to sustainable profit levels