0001925853-24-000004.txt : 20241022 0001925853-24-000004.hdr.sgml : 20241022 20241022165304 ACCESSION NUMBER: 0001925853-24-000004 CONFORMED SUBMISSION TYPE: 13F-HR PUBLIC DOCUMENT COUNT: 2 CONFORMED PERIOD OF REPORT: 20240930 FILED AS OF DATE: 20241022 DATE AS OF CHANGE: 20241022 EFFECTIVENESS DATE: 20241022 FILER: COMPANY DATA: COMPANY CONFORMED NAME: Sterling Investment Counsel, LLC CENTRAL INDEX KEY: 0001925853 ORGANIZATION NAME: IRS NUMBER: 811060758 STATE OF INCORPORATION: NY FISCAL YEAR END: 1231 FILING VALUES: FORM TYPE: 13F-HR SEC ACT: 1934 Act SEC FILE NUMBER: 028-22436 FILM NUMBER: 241386845 BUSINESS ADDRESS: STREET 1: 360 DELAWARE AVENUE, SUITE 400 CITY: BUFFALO STATE: NY ZIP: 14202 BUSINESS PHONE: 716-783-7054 MAIL ADDRESS: STREET 1: 360 DELAWARE AVENUE, SUITE 400 CITY: BUFFALO STATE: NY ZIP: 14202 13F-HR 1 primary_doc.xml X0202 13F-HR LIVE false false false 0001925853 XXXXXXXX 09-30-2024 09-30-2024 false Sterling Investment Counsel, LLC

360 Delaware Avenue, Suite 400 Buffalo NY 14202

13F HOLDINGS REPORT 028-22436 000282624 801-107624 N Christopher M. Marks 716-783-7054 /s/ Christopher M. Marks Buffalo NY 10-22-2024 0 213 280664486 INFORMATION TABLE 2 infotable.xml ABBVIE INC COM 00287Y109 1380188 6989 SH SOLE 6974 0 15 ABBVIE INC COM 00287Y109 263241 1333 SH SOLE 0 0 1333 ADOBE INC COM 00724F101 342770 662 SH SOLE 0 0 662 ALPHABET INC CAP STK CL C 02079K107 1316788 7876 SH SOLE 7355 0 521 ALPHABET INC CAP STK CL A 02079K305 4415664 26624 SH SOLE 26124 0 500 ALPHABET INC CAP STK CL A 02079K305 1057792 6378 SH SOLE 0 0 6378 ALPHABET INC CAP STK CL C 02079K107 300942 1800 SH SOLE 0 0 1800 ALTRIA GROUP INC COM 02209S103 465536 9121 SH SOLE 0 0 9121 AMAZON COM INC COM 023135106 545015 2925 SH SOLE 0 0 2925 AMAZON COM INC COM 023135106 4540391 24367 SH SOLE 23569 0 798 AMERICAN ELEC PWR CO INC COM 025537101 453595 4421 SH SOLE 0 0 4421 AMERICAN EXPRESS CO COM 025816109 253864 936 SH SOLE 936 0 0 AMERICAN WTR WKS CO INC NEW COM 030420103 242612 1659 SH SOLE 1659 0 0 AMERICAN WTR WKS CO INC NEW COM 030420103 191136 1307 SH SOLE 0 0 1307 AMGEN INC COM 031162100 522947 1623 SH 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COM 74340W103 551212 4365 SH SOLE 0 0 4365 PROLOGIS INC. COM 74340W103 794049 6288 SH SOLE 6115 0 173 PROSHARES TR S&P 500 DV ARIST 74348A467 210875 1975 SH SOLE 1975 0 0 PROSHARES TR SP500 EX ENRGY 74347B581 281286 4547 SH SOLE 4547 0 0 PUBLIC SVC ENTERPRISE GRP IN COM 744573106 321959 3609 SH SOLE 0 0 3609 PURPLE INNOVATION INC COM 74640Y106 9887 10000 SH SOLE 10000 0 0 QUANTA SVCS INC COM 74762E102 208407 699 SH SOLE 0 0 699 REGIONS FINANCIAL CORP NEW COM 7591EP100 243379 10432 SH SOLE 0 0 10432 SALESFORCE INC COM 79466L302 960876 3511 SH SOLE 3381 0 130 SALESFORCE INC COM 79466L302 73354 268 SH SOLE 0 0 268 SELECT SECTOR SPDR TR ENERGY 81369Y506 1530714 17434 SH SOLE 17119 0 315 SELECT SECTOR SPDR TR FINANCIAL 81369Y605 230619 5089 SH SOLE 5089 0 0 SELECT SECTOR SPDR TR SBI MATERIALS 81369Y100 871661 9044 SH SOLE 9044 0 0 SERVICENOW INC COM 81762P102 1433707 1603 SH SOLE 1603 0 0 SOUTHERN CO COM 842587107 1045943 11598 SH SOLE 11231 0 367 SPDR DOW JONES INDL AVERAGE UT SER 1 78467X109 780736 1845 SH SOLE 1845 0 0 SPDR GOLD TR GOLD SHS 78463V107 232851 958 SH SOLE 958 0 0 SPDR S&P 500 ETF TR TR UNIT 78462F103 2385321 4157 SH SOLE 4067 0 90 SPDR SER TR PRTFLO S&P500 VL 78464A508 291576 5516 SH SOLE 5516 0 0 SPDR SER TR PORTFOLIO S&P400 78464A847 1018680 18630 SH SOLE 18630 0 0 SPDR SER TR S&P BIOTECH 78464A870 417035 4221 SH SOLE 4101 0 120 SPDR SER TR BLOOMBERG HIGH Y 78468R622 316351 3235 SH SOLE 0 0 3235 STARBUCKS CORP COM 855244109 251391 2579 SH SOLE 2579 0 0 STRYKER CORPORATION COM 863667101 761175 2107 SH SOLE 2107 0 0 T-MOBILE US INC COM 872590104 264554 1282 SH SOLE 0 0 1282 TESLA INC COM 88160R101 781331 2986 SH SOLE 2986 0 0 TESLA INC COM 88160R101 109361 418 SH SOLE 0 0 418 THERMO FISHER SCIENTIFIC INC COM 883556102 945794 1529 SH SOLE 1529 0 0 THERMO FISHER SCIENTIFIC INC COM 883556102 395885 640 SH SOLE 0 0 640 TOMPKINS FINL CORP COM 890110109 658459 11394 SH SOLE 11394 0 0 TRANE TECHNOLOGIES PLC SHS G8994E103 434211 1117 SH SOLE 0 0 1117 UBER TECHNOLOGIES INC COM 90353T100 261181 3475 SH SOLE 3475 0 0 UNITED PARCEL SERVICE INC CL B 911312106 439027 3220 SH SOLE 3220 0 0 UNITEDHEALTH GROUP INC COM 91324P102 677644 1159 SH SOLE 0 0 1159 UNITEDHEALTH GROUP INC COM 91324P102 1490575 2549 SH SOLE 2545 0 4 US BANCORP DEL COM NEW 902973304 362365 7924 SH SOLE 0 0 7924 VANGUARD CHARLOTTE FDS TOTAL INT BD ETF 92203J407 248232 4937 SH SOLE 0 0 4937 VANGUARD INDEX FDS S&P 500 ETF SHS 922908363 397336 753 SH SOLE 0 0 753 VANGUARD INDEX FDS MCAP GR IDXVIP 922908538 1035478 4253 SH SOLE 0 0 4253 VANGUARD INDEX FDS SM CP VAL ETF 922908611 349759 1742 SH SOLE 0 0 1742 VANGUARD INDEX FDS MCAP VL IDXVIP 922908512 368035 2195 SH SOLE 0 0 2195 VANGUARD INDEX FDS MCAP GR IDXVIP 922908538 219366 901 SH SOLE 901 0 0 VANGUARD INDEX FDS VALUE ETF 922908744 273726 1568 SH SOLE 1568 0 0 VANGUARD INDEX FDS VALUE ETF 922908744 31073 178 SH SOLE 0 0 178 VANGUARD INDEX FDS TOTAL STK MKT 922908769 221697 783 SH SOLE 783 0 0 VANGUARD SPECIALIZED FUNDS DIV APP ETF 921908844 382652 1932 SH SOLE 1932 0 0 VANGUARD WORLD FD INF TECH ETF 92204A702 497369 848 SH SOLE 848 0 0 VANGUARD WORLD FD MEGA GRWTH IND 921910816 368633 1145 SH SOLE 0 0 1145 VANGUARD WORLD FD HEALTH CAR ETF 92204A504 244738 867 SH SOLE 867 0 0 VANGUARD WORLD FD MEGA CAP VAL ETF 921910840 271440 2116 SH SOLE 0 0 2116 VERIZON COMMUNICATIONS INC COM 92343V104 348367 7757 SH SOLE 0 0 7757 VISA INC COM CL A 92826C839 517731 1883 SH SOLE 0 0 1883 VISA INC COM CL A 92826C839 2792117 10155 SH SOLE 9918 0 237 WALMART INC COM 931142103 335920 4160 SH SOLE 0 0 4160 WALMART INC COM 931142103 2268268 28090 SH SOLE 27166 0 924 WILLIAMS COS INC COM 969457100 332697 7288 SH SOLE 0 0 7288 WISDOMTREE TR US SMALLCAP DIVD 97717W604 358627 10398 SH SOLE 0 0 10398 ZOETIS INC CL A 98978V103 280175 1434 SH SOLE 0 0 1434