<?xml version="1.0" encoding="UTF-8"?><edgarSubmission xmlns="http://www.sec.gov/edgar/schedule13g" xmlns:com="http://www.sec.gov/edgar/common">
  <headerData>
    <submissionType>SCHEDULE 13G/A</submissionType>
    <filerInfo>
      <filer>
        <filerCredentials>
          <!-- Field: Pseudo-Tag; ID: Name; Data: Asset Entities Holdings, LLC -->
          <cik>0001929009</cik>
          <ccc>XXXXXXXX</ccc>
        </filerCredentials>
      </filer>
      <liveTestFlag>LIVE</liveTestFlag>


    </filerInfo>
  </headerData>
  <formData>
    <coverPageHeader>
      <amendmentNo>5</amendmentNo>
      <securitiesClassTitle>Class A Common Stock, $0.001 par value per share</securitiesClassTitle>
      <eventDateRequiresFilingThisStatement>09/12/2025</eventDateRequiresFilingThisStatement>
      <issuerInfo>
        <issuerCik>0001920406</issuerCik>
        <issuerName>STRIVE, INC.</issuerName>
        <issuerCusip>862945102</issuerCusip>
        <issuerPrincipalExecutiveOfficeAddress>
          <com:street1>200 Crescent Ct,</com:street1>
          <com:street2>Suite 1400</com:street2>
          <com:city>Dallas,</com:city>
          <com:stateOrCountry>TX</com:stateOrCountry>
          <com:zipCode>75201</com:zipCode>
        </issuerPrincipalExecutiveOfficeAddress>
      </issuerInfo>
      <designateRulesPursuantThisScheduleFiled>
        <designateRulePursuantThisScheduleFiled>Rule 13d-1(d)</designateRulePursuantThisScheduleFiled>
      </designateRulesPursuantThisScheduleFiled>
    </coverPageHeader>
    <coverPageHeaderReportingPersonDetails>


      <reportingPersonName>Asset Entities Holdings, LLC</reportingPersonName>
      <citizenshipOrOrganization>TX</citizenshipOrOrganization>
      <reportingPersonBeneficiallyOwnedNumberOfShares>
        <soleVotingPower>0.00</soleVotingPower>
        <sharedVotingPower>1250000.00</sharedVotingPower>
        <soleDispositivePower>0.00</soleDispositivePower>
        <sharedDispositivePower>1250000.00</sharedDispositivePower>
      </reportingPersonBeneficiallyOwnedNumberOfShares>
      <reportingPersonBeneficiallyOwnedAggregateNumberOfShares>1250000.00</reportingPersonBeneficiallyOwnedAggregateNumberOfShares>
      <aggregateAmountExcludesCertainSharesFlag>N</aggregateAmountExcludesCertainSharesFlag>
      <classPercent>0.3</classPercent>
      <typeOfReportingPerson>OO</typeOfReportingPerson>
    </coverPageHeaderReportingPersonDetails>
    <coverPageHeaderReportingPersonDetails>

      <reportingPersonName>Arman Sarkhani</reportingPersonName>
      <citizenshipOrOrganization>X1</citizenshipOrOrganization>
      <reportingPersonBeneficiallyOwnedNumberOfShares>
        <soleVotingPower>31734.00</soleVotingPower>
        <sharedVotingPower>1250000.00</sharedVotingPower>
        <soleDispositivePower>31734.00</soleDispositivePower>
        <sharedDispositivePower>1250000.00</sharedDispositivePower>
      </reportingPersonBeneficiallyOwnedNumberOfShares>
      <reportingPersonBeneficiallyOwnedAggregateNumberOfShares>1281734.00</reportingPersonBeneficiallyOwnedAggregateNumberOfShares>
      <aggregateAmountExcludesCertainSharesFlag>N</aggregateAmountExcludesCertainSharesFlag>
      <classPercent>0.4</classPercent>
      <typeOfReportingPerson>IN</typeOfReportingPerson>
    </coverPageHeaderReportingPersonDetails>
    <coverPageHeaderReportingPersonDetails>

      <reportingPersonName>Arshia Sarkhani</reportingPersonName>
      <citizenshipOrOrganization>X1</citizenshipOrOrganization>
      <reportingPersonBeneficiallyOwnedNumberOfShares>
        <soleVotingPower>39921.00</soleVotingPower>
        <sharedVotingPower>1250000.00</sharedVotingPower>
        <soleDispositivePower>39921.00</soleDispositivePower>
        <sharedDispositivePower>1250000.00</sharedDispositivePower>
      </reportingPersonBeneficiallyOwnedNumberOfShares>
      <reportingPersonBeneficiallyOwnedAggregateNumberOfShares>1289921.00</reportingPersonBeneficiallyOwnedAggregateNumberOfShares>
      <aggregateAmountExcludesCertainSharesFlag>N</aggregateAmountExcludesCertainSharesFlag>
      <classPercent>0.4</classPercent>
      <typeOfReportingPerson>IN</typeOfReportingPerson>
    </coverPageHeaderReportingPersonDetails>
    <coverPageHeaderReportingPersonDetails>

      <reportingPersonName>Jackson Fairbanks</reportingPersonName>
      <citizenshipOrOrganization>X1</citizenshipOrOrganization>
      <reportingPersonBeneficiallyOwnedNumberOfShares>
        <soleVotingPower>31734.00</soleVotingPower>
        <sharedVotingPower>1250000.00</sharedVotingPower>
        <soleDispositivePower>31734.00</soleDispositivePower>
        <sharedDispositivePower>1250000.00</sharedDispositivePower>
      </reportingPersonBeneficiallyOwnedNumberOfShares>
      <reportingPersonBeneficiallyOwnedAggregateNumberOfShares>1281734.00</reportingPersonBeneficiallyOwnedAggregateNumberOfShares>
      <aggregateAmountExcludesCertainSharesFlag>N</aggregateAmountExcludesCertainSharesFlag>
      <classPercent>0.4</classPercent>
      <typeOfReportingPerson>IN</typeOfReportingPerson>
    </coverPageHeaderReportingPersonDetails>
    <coverPageHeaderReportingPersonDetails>

      <reportingPersonName>Kyle Fairbanks</reportingPersonName>
      <citizenshipOrOrganization>X1</citizenshipOrOrganization>
      <reportingPersonBeneficiallyOwnedNumberOfShares>
        <soleVotingPower>36667.00</soleVotingPower>
        <sharedVotingPower>1250000.00</sharedVotingPower>
        <soleDispositivePower>36667.00</soleDispositivePower>
        <sharedDispositivePower>1250000.00</sharedDispositivePower>
      </reportingPersonBeneficiallyOwnedNumberOfShares>
      <reportingPersonBeneficiallyOwnedAggregateNumberOfShares>1286667.00</reportingPersonBeneficiallyOwnedAggregateNumberOfShares>
      <aggregateAmountExcludesCertainSharesFlag>N</aggregateAmountExcludesCertainSharesFlag>
      <classPercent>0.4</classPercent>
      <typeOfReportingPerson>IN</typeOfReportingPerson>
    </coverPageHeaderReportingPersonDetails>
    <coverPageHeaderReportingPersonDetails>

      <reportingPersonName>Matthew Krueger</reportingPersonName>
      <citizenshipOrOrganization>X1</citizenshipOrOrganization>
      <reportingPersonBeneficiallyOwnedNumberOfShares>
        <soleVotingPower>5000.00</soleVotingPower>
        <sharedVotingPower>1250000.00</sharedVotingPower>
        <soleDispositivePower>5000.00</soleDispositivePower>
        <sharedDispositivePower>1250000.00</sharedDispositivePower>
      </reportingPersonBeneficiallyOwnedNumberOfShares>
      <reportingPersonBeneficiallyOwnedAggregateNumberOfShares>1255000.00</reportingPersonBeneficiallyOwnedAggregateNumberOfShares>
      <aggregateAmountExcludesCertainSharesFlag>N</aggregateAmountExcludesCertainSharesFlag>
      <classPercent>0.3</classPercent>
      <typeOfReportingPerson>IN</typeOfReportingPerson>
    </coverPageHeaderReportingPersonDetails>
    <coverPageHeaderReportingPersonDetails>

      <reportingPersonName>Michael Gaubert</reportingPersonName>
      <citizenshipOrOrganization>X1</citizenshipOrOrganization>
      <reportingPersonBeneficiallyOwnedNumberOfShares>
        <soleVotingPower>20567.00</soleVotingPower>
        <sharedVotingPower>1250000.00</sharedVotingPower>
        <soleDispositivePower>20567.00</soleDispositivePower>
        <sharedDispositivePower>1250000.00</sharedDispositivePower>
      </reportingPersonBeneficiallyOwnedNumberOfShares>
      <reportingPersonBeneficiallyOwnedAggregateNumberOfShares>1270567.00</reportingPersonBeneficiallyOwnedAggregateNumberOfShares>
      <aggregateAmountExcludesCertainSharesFlag>N</aggregateAmountExcludesCertainSharesFlag>
      <classPercent>0.3</classPercent>
      <typeOfReportingPerson>IN</typeOfReportingPerson>
    </coverPageHeaderReportingPersonDetails>
    <items>
      <item1>
        <issuerName>STRIVE, INC.</issuerName>
        <issuerPrincipalExecutiveOfficeAddress>200 Crescent Ct, Suite 1400, Dallas, TX 75201</issuerPrincipalExecutiveOfficeAddress>
      </item1>
      <item2>
        <filingPersonName>This statement is being jointly filed by Asset Entities Holdings, LLC ("AEH"), Arman Sarkhani, Arshia Sarkhani, Jackson Fairbanks, Kyle Fairbanks, Matthew Krueger, and Michael Gaubert (each, a "Reporting Person").</filingPersonName>
        <principalBusinessOfficeOrResidenceAddress>The address of the principal business office of each Reporting Person is 100 Crescent Ct, 7th Floor, Dallas, TX 75201.</principalBusinessOfficeOrResidenceAddress>
        <citizenship>AEH is a Texas limited liability company. Arman Sarkhani, Arshia Sarkhani, Jackson Fairbanks, Kyle Fairbanks, Matthew Krueger, and Michael Gaubert are citizens of the United States.</citizenship>
      </item2>
      <item4>
        <amountBeneficiallyOwned>See Row 9 of the cover page for each Reporting Person.

Consists of (i) the number of shares of Class A Common Stock that were beneficially owned as set forth on Rows (5) and (7) of the cover page for each Reporting Person, and (ii) the 1,250,000 shares of Class A Common Stock held directly by AEH, which each Reporting Person is deemed to beneficially own.

As reported by the Issuer, the Issuer entered into an Amended and Restated Agreement and Plan of Merger, dated as of June 27, 2025 (the "Merger Agreement"), with Alpha Merger Sub, Inc., an Ohio corporation ("Merger Sub"), and Strive Enterprises, Inc., an Ohio corporation ("SEI"), pursuant to which, Merger Sub merged with and into SEI with SEI surviving the merger as a wholly owned subsidiary of the Issuer (the "Merger"). On September 12, 2025, pursuant to the Merger Agreement, the Merger was consummated, and, among other things, the Issuer (i) changed its name from "Asset Entities Inc." to "Strive, Inc.", (ii) changed its CUSIP from "04541A204" to "862945102", and (iii) redesignated each share of the Issuer's Class B Common Stock, $0.0001 par value per share (the "Original Class B Common Stock"), as Class A Common Stock, $0.001 par value per share, and each share of the Issuer's Class A Common Stock, $0.0001 par value per share (the "Original Class A Common Stock"), as Class B Common Stock, $0.001 par value per share.</amountBeneficiallyOwned>
        <classPercent>See Row 11 of the cover page for each Reporting Person.</classPercent>
        <numberOfSharesPersonHas>
          <solePowerOrDirectToVote>See Row 5 of the cover page for each Reporting Person.</solePowerOrDirectToVote>
          <sharedPowerOrDirectToVote>See Row 6 of the cover page for each Reporting Person.</sharedPowerOrDirectToVote>
          <solePowerOrDirectToDispose>See Row 7 of the cover page for each Reporting Person.</solePowerOrDirectToDispose>
          <sharedPowerOrDirectToDispose>See Row 8 of the cover page for each Reporting Person.</sharedPowerOrDirectToDispose>
        </numberOfSharesPersonHas>
      </item4>
      <item5>
        <notApplicableFlag>N</notApplicableFlag>
        <classOwnership5PercentOrLess>Y</classOwnership5PercentOrLess>
      </item5>
      <item6>
        <notApplicableFlag>Y</notApplicableFlag>
      </item6>
      <item7>
        <notApplicableFlag>Y</notApplicableFlag>
      </item7>
      <item8>
        <notApplicableFlag>Y</notApplicableFlag>
      </item8>
      <item9>
        <notApplicableFlag>Y</notApplicableFlag>
      </item9>
      <item10>
        <notApplicableFlag>Y</notApplicableFlag>
      </item10>
    </items>
    <exhibitInfo>Exhibit 1: Joint Filing Agreement (previously filed on February 9, 2024)</exhibitInfo>
    <signatureInformation>
      <reportingPersonName>Asset Entities Holdings, LLC</reportingPersonName>
      <signatureDetails>
        <signature>/s/ Arshia Sarkhani</signature>
        <title>Arshia Sarkhani/Manager</title>
        <date>09/16/2025</date>
      </signatureDetails>
    </signatureInformation>
    <signatureInformation>
      <reportingPersonName>Arman Sarkhani</reportingPersonName>
      <signatureDetails>
        <signature>/s/ Arman Sarkhani</signature>
        <title>Arman Sarkhani</title>
        <date>09/16/2025</date>
      </signatureDetails>
    </signatureInformation>
    <signatureInformation>
      <reportingPersonName>Arshia Sarkhani</reportingPersonName>
      <signatureDetails>
        <signature>/s/ Arshia Sarkhani</signature>
        <title>Arshia Sarkhani</title>
        <date>09/16/2025</date>
      </signatureDetails>
    </signatureInformation>
    <signatureInformation>
      <reportingPersonName>Jackson Fairbanks</reportingPersonName>
      <signatureDetails>
        <signature>/s/ Jackson Fairbanks</signature>
        <title>Jackson Fairbanks</title>
        <date>09/16/2025</date>
      </signatureDetails>
    </signatureInformation>
    <signatureInformation>
      <reportingPersonName>Kyle Fairbanks</reportingPersonName>
      <signatureDetails>
        <signature>/s/ Kyle Fairbanks</signature>
        <title>Kyle Fairbanks</title>
        <date>09/16/2025</date>
      </signatureDetails>
    </signatureInformation>
    <signatureInformation>
      <reportingPersonName>Matthew Krueger</reportingPersonName>
      <signatureDetails>
        <signature>/s/ Matthew Krueger</signature>
        <title>Matthew Krueger</title>
        <date>09/16/2025</date>
      </signatureDetails>
    </signatureInformation>
    <signatureInformation>
      <reportingPersonName>Michael Gaubert</reportingPersonName>
      <signatureDetails>
        <signature>/s/ Michael Gaubert</signature>
        <title>Michael Gaubert</title>
        <date>09/16/2025</date>
      </signatureDetails>
    </signatureInformation>
  </formData>
</edgarSubmission>
