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Industry Segment Information
3 Months Ended
Jan. 31, 2013
Industry Segment Information [Abstract]  
Industry Segment Information
 
8. Industry Segment Information
 
The Company operates principally in three industry segments organized on the basis of product lines: the production, printing and sale, principally to commercial customers, of printed materials (including brochures, pamphlets, reports, tags, continuous and other forms), the sale of office products and office furniture including interior design services and publication of The Herald-Dispatch daily newspaper in Huntington, West Virginia, with a total daily and Sunday circulation of approximately 22,000 and 28,000, respectively.
 
The Company reports segment information in a manner consistent with the way that our Management, including our chief operating decision maker, the Company's Chief Executive Officer, assesses performance and makes decisions regarding allocation of resources in accordance with the Segment Disclosures Topic of the ASC.
 
Our Financial Reporting systems present various data, which is used to operate and measure our operating performance. Our chief operating decision maker utilizes various measures of a segment's profit or loss including historical internal reporting measures and reporting measures based on product lines with operating income (loss) as the key profitability measure within the segment. Product line reporting is the basis for the organization of our segments and is the most consistent measure used by the chief operating decision maker and conforms with the use of segment operating income or (loss) that is the most consistent with those used in measuring like amounts in the Consolidated Financial Statements. During the third quarter of 2012, the Company realigned personnel and divisional responsibilities between the printing segment and office products and office furniture segments primarily in one location, resulting in additional SG&A costs of approximately $0.1 million being allocated to the office products and office furniture segment for the first quarter of 2013 which were previously a component of the printing segment.
 
The identifiable assets are reflective of non-GAAP assets reported on the Company's internal balance sheets and are typically adjusted for negative book cash balances, taxes and other items excluded for segment reporting. The assets are classified based on the primary functional segment category as reported on the internal balance sheets. Therefore the actual segment assets may not directly correspond with the segment operating (loss) income reported herein. The Company has certain assets classified as held for sale/discontinued operations representing $883,512 at January 31, 2013 and $6,095,653 at January 31, 2012. These assets were part of the printing segment prior to the reclassification as assets held for sale/discontinued operations. The total assets reported on the Company's balance sheets as of January 31, 2013 and 2012 are $43,815,842 and $80,051,505. The identifiable assets reported below represent $42,932,330 and $62,128,345.
 
The table below presents information about reported segments for the three months ended January 31:
 
2013 Quarter 1
 
Printing
 
 
Office Products & Furniture
 
 
Newspaper
 
 
Total
 
 
 
 
 
 
 
 
 
 
 
 
 
 
Revenues from continuing operations
 
$
12,737,070
 
 
$
8,448,257
 
 
$
3,552,242
 
 
$
24,737,569
 
Elimination of intersegment revenue
 
 
(888,031
)
 
 
(1,239,238
)
 
 
-
 
 
 
(2,127,269
)
Consolidated revenues from continuing operations
 
$
11,849,039
 
 
$
7,209,019
 
 
$
3,552,242
 
 
$
22,610,300
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
Operating (loss) income from continuing operations
 
 
(2,445,258
)
 
 
210,920
 
 
 
534,399
 
 
 
(1,699,939
Depreciation & amortization
 
 
506,285
 
 
 
33,851
 
 
 
254,390
 
 
 
794,526
 
Capital expenditures
 
 
72,117
 
 
 
1,483
 
 
 
-
 
 
 
73,600
 
Identifiable assets
 
 
24,488,055
 
 
 
6,383,019
 
 
 
12,061,256
 
 
 
42,932,330
 
Goodwill
 
 
-
 
 
 
1,230,485
 
 
 
-
 
 
 
1,230,485
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
2012 Quarter 1
 
Printing
 
 
Office Products & Furniture
 
 
Newspaper
 
 
Total
 
 
 
 
 
 
 
 
 
 
 
 
 
Revenues from continuing operations
 
$
15,650,046
 
 
$
9,791,947
 
 
$
3,873,046
 
 
$
29,315,039
 
Elimination of intersegment revenue
 
 
(1,188,041
)
 
 
(1,601,347
)
 
 
-
 
 
 
(2,789,388
)
Consolidated revenues from continuing operations
 
$
14,462,005
 
 
$
8,190,600
 
 
$
3,873,046
 
 
$
26,525,651
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
Operating income (loss) from continuing operations
 
 
(610,710
)
 
 
552,566
 
 
 
702,890
 
 
 
644,746
 
Depreciation & amortization
 
 
625,633
 
 
 
33,851
 
 
 
286,222
 
 
 
945,706
 
Capital expenditures
 
 
186,611
 
 
 
18,048
 
 
 
12,633
 
 
 
217,292
 
Identifiable assets
 
 
30,803,559
 
 
 
6,900,578
 
 
 
24,424,208
 
 
 
62,128,345
 
Goodwill
 
 
2,226,837
 
 
 
1,230,485
 
 
 
9,510,933
 
 
 
12,968,255
 
 
A reconciliation of total segment revenues and of total segment operating (loss) to consolidated (loss) before income taxes, for the three months ended January 31, 2013 and 2012, is as follows:
 
Three months ended January 31,
2013
2012
Revenues:
Total segment revenues from continuing operations
$
24,737,569
$
29,315,039
Elimination of intersegment revenue
(2,127,269
)
(2,789,388
)
Consolidated revenue from continuing operations
$
22,610,300
$
26,525,651
 
Operating (loss) income:
Total segment operating (loss) income from continuing operations
$
(1,699,939
$
644,746
Interest expense - related party
(20,764
)
(6,139
)
Interest expense
(1,539,542
)
(792,396
)
Other income
9,623
4,131
Consolidated (loss) before income taxes from continuing operations
$
(3,250,622
)
$
(149,658
)
Identifiable assets:
Total segment identifiable assets
$
42,932,330
$
62,128,345
Assets not allocated to a segment
883,512
17,923,160
Total consolidated assets
$
43,815,842
$
80,051,505