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Industry Segment Information
9 Months Ended
Jul. 31, 2012
Industry Segment Information [Abstract]  
Industry Segment Information
8. Industry Segment Information
 
The Company operates principally in three industry segments organized on the basis of product lines: the production, printing and sale, principally to commercial customers, of printed materials (including brochures, pamphlets, reports, tags, continuous and other forms), the sale of office products and office furniture including interior design services and publication of The Herald-Dispatch daily newspaper in Huntington, West Virginia, with a total daily and Sunday circulation of approximately 24,000 and 29,000, respectively.
 
The Company reports segment information in a manner consistent with the way that our Management, including our chief operating decision maker, the Company's Chief Executive Officer, assesses performance and makes decisions regarding allocation of resources in accordance with the Segment Disclosures Topic of the ASC.
 
Our Financial Reporting systems present various data, which is used to operate and measure our operating performance. Our chief operating decision maker utilizes various measures of a segment's profit or loss including historical internal reporting measures and reporting measures based on product lines with operating (loss) income as the key profitability measure within the segment. Product line reporting is the basis for the organization of our segments and is the most consistent measure used by the chief operating decision maker and conforms with the use of segment operating income or (loss) that is the most consistent with those used in measuring like amounts in the Consolidated Financial Statements. During the third quarter of 2012, the Company realigned personnel and divisional responsibilities between the printing segment and office products and office furniture segments primarily in one location, resulting in additional SG&A costs of approximately $0.1 million being allocated to the office products and office furniture segment for the three and nine months ended July 31, 2012 which were previously a component of the printing segment.
 
The identifiable assets are reflective of non-GAAP assets reported on the Company's internal balance sheets and are typically adjusted for negative book cash balances, taxes, deferred financing costs and other items excluded for segment reporting. The Company has certain assets as held for sale/discontinued operations representing $3,170,216 at July 31, 2012 and $7,775,321 at July 31, 2011. These assets were part of the printing segment prior to the reclassification as assets held for sale/discontinued operations. The total assets reported on the Company's balance sheet as of July 31, 2012 and 2011 are $51,217,399 and $88,161,600 (restated). The identifiable assets reported below represent $47,614,337 and $70,717,250 at July 31, 2012 and 2011.
 
The table below presents information about reported segments for the three and nine months ended July 31:
 
2012 Quarter 3
Printing
Office Products & Furniture
Newspaper
Total
Revenues
$
14,546,393
$
11,147,025
$
3,287,779
$
28,981,197
Elimination of intersegment revenue
(1,307,914
)
(1,332,806
)
-
(2,640,720
)
Consolidated revenues
$
13,238,479
$
9,814,219
$
3,287,779
$
26,340,477
Operating income (loss)
(1,026,931
325,980
406,388
(294,563
Depreciation & amortization
618,191
35,079
289,655
942,925
Capital expenditures
116,586
9,201
7,998
133,785
Identifiable assets
 27,519,335
7,617,268
12,477,734
 47,614,337
Goodwill
2,226,837
1,230,485
-
3,457,322
 
 
2011 Quarter 3
Printing
Office Products & Furniture
Newspaper
Total
Revenues
$
14,322,788
$
10,436,689
$
3,469,014
$
28,228,491
Elimination of intersegment revenue
(1,086,743
)
(1,544,837
)
-
(2,631,580
)
Consolidated revenues
$
13,236,045
$
8,891,852
$
3,469,014
$
25,596,911
Operating income (loss)
(136,692
576,903
447,581
887,792
Depreciation & amortization
680,038
33,851
287,621
1,001,510
Capital expenditures
243,587
12,732
8,770
265,089
Identifiable assets
 31,174,473
7,971,050
 31,571,727
 70,717,250
Goodwill
2,226,837
1,230,485
11,874,961
15,332,283
 
2012 Year to Date
Printing
Office Products
& Furniture
Newspaper
Total
Revenues
$
45,823,145
$
31,441,048
$
10,555,313
$
87,819,506
Elimination of intersegment revenue
(3,350,235
)
(4,309,609
)
-
(7,659,844
)
Consolidated revenues
$
  42,472,910
$
27,131,439
$
10,555,313
$
80,159,662
Operating income (loss)
(1,611,758
1,656,815
(8,036,689
(7,991,632
Depreciation & amortization
1,870,455
 89,743
863,401
 2,823,599
Capital expenditures
437,590
43,022
58,992
539,604
Identifiable assets
 27,519,335
7,617,268
 12,477,734
 47,614,337
Goodwill
2,226,837
1,230,485
-
 3,457,322
 
 
2011 Year to Date
Printing
Office Products
& Furniture
Newspaper
Total
Revenues
$
44,190,431
$
30,000,857
$
10,805,874
$
84,997,162
Elimination of intersegment revenue
(3,584,850
)
(4,808,838
)
-
(8,393,688
)
Consolidated revenues
$
40,605,581
$
25,192,019
$
10,805,874
$
76,603,474
Operating income
248,285
 
1,395,842
1,672,039
3,316,166
Depreciation & amortization
2,001,807
 101,558
855,690
 2,959,055
Capital expenditures
758,870
68,189
37,961
865,020
Identifiable assets
 31,174,473
7,971,050
 31,571,727
 70,717,250
Goodwill
2,226,837
1,230,485
11,874,961
15,332,283

A reconciliation of total segment revenues and of total segment operating (loss) income to consolidated (loss) income before income taxes, for the three and nine months ended July 31, 2012 and 2011, is as follows:
 
 
Three months
 
 
Nine months
 
 
2012
 
 
2011
 
 
2012
 
 
2011
 
Revenue:
 
 
 
 
 
 
 
 
 
 
 
 
Total segment revenues
 
$
28,981,197
 
 
$
28,228,491
 
 
$
87,819,506
 
 
$
84,997,162
 
Elimination of intersegment revenue
 
 
(2,640,720
)
 
 
(2,631,580
)
 
 
(7,659,844
)
 
 
(8,393,688
)
Consolidated revenue
 
$
26,340,477
 
 
$
25,596,911
 
 
$
80,159,662
 
 
$
76,603,474
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
Operating (loss) income:
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
Total segment operating (loss) income
 
$
(294,563
)
 
$
887,792
 
 
$
(7,991,632
)
 
$
3,316,166
 
Interest expense - related party
 
 
(16,611
)
 
 
(16,295
)
 
 
(39,000
)
 
 
(65,316
)
Interest expense
 
 
(1,101,571
)
 
 
(906,430
)
 
 
(2,720,264
)
 
 
(2,640,639
)
Gain on early extinguishment of debt from related party
 
 
-
 
 
 
1,337,846
 
 
 
-
 
 
 
1,337,846
 
Other (expense) income
 
 
(10,935
)
 
 
15,104
 
 
 
21,188
 
 
 
36,306
 
Consolidated (loss) income before income taxes
 
$
(1,423,680
)
 
$
1,318,017
 
 
$
(10,729,708
)
 
$
1,984,363
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
Identifiable assets:
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
Total segment identifiable assets
 
$
47,614,337
 
 
$
70,717,250
 
 
$
47,614,337
 
 
$
70,717,250
 
Elimination of intersegment assets
 
 
3,603,062
 
 
 
17,444,350
 
 
 
3,603,062
 
 
 
17,444,350
 
Total consolidated assets
 
$
51,217,399
 
 
$
88,161,600
 
 
$
51,217,399
 
 
$
88,161,600