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Acquired Intangible Assets and Goodwill
12 Months Ended
Oct. 31, 2011
Acquired Intangible Assets and Goodwill [Abstract]  
Acquired Intangible Assets and Goodwill
11. Acquired Intangible Assets and Goodwill
  
2011
  
2010
 
  
Gross
     
Gross
    
  
Carrying
  
Accumulated
  
Carrying
  
Accumulated
 
  
Amount
  
Amortization
  
Amount
  
Amortization
 
Amortizable intangible assets:
            
Non-compete agreement
 $1,000,000  $1,000,000  $1,000,000  $
880,952
 
Customer relationships
  2,451,073    904,837   2,451,073   782,739 
    Advertising and subscriber base  4,989,768    1,804,660   4,989,768   1,656,997 
Other
   564,946   518,238   564,946   489,738 
    9,005,787    4,227,735   9,005,787   3,810,426 
                 
Unamortizable intangible assets:
                
Goodwill
  13,475,533   507,278   15,839,561   507,278 
    Trademark and masthead  3,648,972   -   10,001,812   - 
 
   17,124,505   507,278   25,841,373   507,278 
                 
 Total goodwill and other intangibles $26,130,292  $4,735,013  $34,847,160  $4,317,704 
                 
 
    In connection with our annual impairment testing of goodwill and other intangible assets conducted in the fourth quarter of 2009, we recorded a charge of $41.1 million ($25.5 million, net of deferred tax benefit) for impairment of the value of the goodwill and other intangible assets, which resulted from the 2007 acquisition of The Herald-Dispatch daily newspaper in Huntington, WV. This charge resulted in impairment charges of trademark and masthead of $8.5 million, subscriber base asset of $2.2 million, advertiser base asset $6.8 million and goodwill $23.6 million. The associated deferred tax benefit of these charges approximated $15.6 million. There were no impairment charges as a result of our annual impairment testing in 2010.
  
In connection with our annual impairment testing of goodwill and other intangible assets conducted in the fourth quarter of 2011, we recorded a charge of $8.7 million ($5.4 million, net of deferred tax benefit) for impairment of the value of the goodwill and other intangible assets, which resulted from the 2007 acquisition of The Herald-Dispatch daily newspaper in Huntington, WV. This charge resulted in impairment charges of trademark and masthead of $6.3 million and goodwill of $2.4 million. The associated deferred tax benefit of these charges approximated $3.3 million. There were no impairment charges as a result of our annual impairment testing in 2010.
              
              The Company determined that it should perform impairment testing of goodwill and intangible assets during the fourth quarter of 2011 and 2009, due, in part, to declines in our stock price, increased volatility in operating results and declines in market transactions in the industry.  The valuation methodology utilized to estimate the fair value of the newspaper operating segment was based on both the market and income approach. The implied fair values of goodwill and other intangibles for this reporting unit was less than the carrying amount for both 2011 and 2009 based on the analysis by the Company and with assistance of third party valuation specialists, and therefore an impairment charge was taken. The Valuation Specialist considered three approaches to value referred to as the income approach, the market approach, and the cost approach.  The income approach was based on a discounted cash flow methodology, in which expected future free net cash flows to invested capital are discounted to present value, using an appropriate after-tax weighted average cost of capital.  The market approach using guideline company analysis weighs empirical evidence from shares of comparable companies sold in minority transactions on stock exchanges and merger and acquisition analysis, which analyses sales of newspapers in control transactions.  The cost approach was not employed due to the fact it was not deemed relevant.  The goodwill and other intangible assets will continue to be amortized for tax purposes over its remaining life in accordance with applicable internal revenue service standards. 
  
                During 2009, the U.S. recession had a negative impact on the Company's operations across multiple segment lines. The newspaper operating segment reflected lower operating revenues in both advertising and circulation. In response to this difficult operating environment the Company initiated a cost reduction plan and eliminated 24 employee positions, or approximately 15% of the workforce, at the Champion Publishing subsidiary.  
 
The Company has other reporting units with Goodwill. The Company evaluated these reporting units during the fourth quarter of 2011 and 2010, and while the estimated fair value of these reporting units declined from 2008, the estimated carrying value of each of our other reporting units exceeded their carrying values in 2011 and 2010. As a result, no additional testing or impairment charges were necessary.   
 
Amortization expense for the years ended October 31, 2011, 2010 and 2009 was $422,000, $450,000, and $1,034,000 respectively. A non-compete agreement is being amortized over a period of seven years and the customer relationships are being amortized over a period of 20 years. These items are both related to the acquisition of Syscan in 2004. The advertising and subscribers bases related to the acquisition of The Herald-Dispatch are being amortized over 25 and 20 years respectively. The trademark and masthead associated with the acquisition of The Herald-Dispatch are non-amortizing assets. The weighted average remaining life of the Company's amortizable intangible assets was approximately 17 years. Estimated amortization expense for each of the following years is:
 
2012
  $
292,760
 
2013
  
287,261
 
2014
  
275,970
 
2015
  
269,761
 
2016  269,761 
Thereafter  3,382,539 
  
$
4,778,052
 
 
 
The changes in the carrying amount of goodwill, trademark and masthead and other amortizing intangibles for the years ended October 31, 2011 and 2010 were:
 
 
Goodwill:
  Printing  Office Products and Furniture  Newspaper  Total 
                 
Balance as of October 31, 2009                
Goodwill $2,226,837  $1,230,485  $35,437,456  $38,894,778 
Accumulated impairment losses  -   -   (23,562,495)  (23,562,495)
   2,226,837   1,230,485   11,874,961   15,332,283 
Goodwill acquired Fiscal 2010  -   -   -    - 
Impairment losses Fiscal 2010  -   -   -    - 
Balance at October 31, 2010                
Goodwill  2,226,837   1,230,485   35,437,456   38,894,778 
Accumulated Impairment losses  -   -   (23,562,495)  (23,562,495)
   2,226,837   1,230,485   11,874,961   15,332,283 
Goodwill acquired Fiscal 2011  -   -   -   - 
Impairment losses Fiscal 2011  -   -   (2,364,028  (2,364,028
Balance at October 31, 2011                
Goodwill  2,226,837   1,230,485   35,437,456   38,894,778 
 Accumulated Impairment Losses  -   -   (25,926,523  (25,926,523
  $2,226,837  $1,230,485  $9,510,933  $12,968,255 
 
Trademark and Masthead:
  Printing  Office Products and Furniture  Newspaper  Total 
                 
Balance as of October 31, 2009                
Trademark and Masthead $-  $-  $18,515,316  $18,515,316 
Accumulated impairment losses  -   -   (8,513,504)  (8,513,504)
   -   -   10,001,812   10,001,812 
Trademark and Masthead acquired Fiscal 2010  -   -   -   - 
Impairment losses Fiscal 2010  -   -    -    - 
Balance at October 31, 2010                
Trademark and Masthead  -   -   18,515,316   18,515,316 
Accumulated Impairment losses  -   -   (8,513,504)  (8,513,504)
   -   -   10,001,812   10,001,812 
Trademark and Masthead acquired Fiscal 2011  -   -   -   - 
Impairment losses Fiscal 2011  -   -   (6,352,840  (6,352,840
Balance at October 31, 2011                
Trademark and Masthead  -   -   18,515,316   18,515,316  
 Accumulated Impairment Losses  -   -   (14,866,344   (14,866,344)
  $-  $-  $3,648,972  $3,648,972 
 
Amortizing Intangible Assets (net of amortization expense):
  Printing  Office Products and Furniture  Newspaper  Total 
                 
Balance as of October 31, 2009                
Amortizing Intangible Assets (net of amortization expense)
 $799,841  $1,364,803  $12,531,918  $14,696,562 
Accumulated impairment losses  -   -   (9,051,484 )  (9,051,484)
   799,841   1,364,803   3,480,434   5,645,078 
Amortizing Intangible Assets (net of amortization expense)
acquired Fiscal 2010
  -   -   -   - 
Impairment losses Fiscal 2010  -   -    -    - 
Amortization expense  125,862   176,195   147,660   449,717  
Balance at October 31, 2010                
Amortizing Intangible Assets (net of amortization expense)
  673,979   1,188,608   12,384,258   14,246,845 
Accumulated Impairment losses  -   -   (9,051,484)  (9,051,484)
   673,979   1,188,608   3,332,774   5,195,361 
Amortizing Intangible Assets (net of amortization expense)
acquired Fiscal 2011
  -   -   -   - 
Impairment losses Fiscal 2011  -   -   -   - 
Amortization expense  109,281   160,362   147,666   417,309 
Balance at October 31, 2011                
Amortizing Intangible Assets (net of amortization expense)
  564,698   1,028,246   12,236,592   13,829,536 
Accumulated Impairment Losses  -   -   (9,051,484)  (9,051,484
  $564,698  $1,028,246  $3,185,108  $ 4,778,052 
 
A summary of impairment charges is included in the table below:
  2011  2010  2009 
        
Goodwill $ 2,364,028 $ - $23,562,495 
Other intangibles  -  -  9,051,484 
Trademark & masthead  6,352,840  -  8,513,504 
  $8,716,868 $ - $ 41,127,483