ACCRUED EXPENSES AND OTHER CURRENT LIABILITIES (Details) - USD ($) $ in Thousands	Jun. 30, 2025	Dec. 31, 2024
Payables and Accruals [Abstract]
Deferred income - ERC	$ 1,625	$ 9,181
Goods received not invoiced	2,768	4,366
Accrued employee related expenses and liabilities	5,070	4,095
Operating lease obligations	$ 5,493	$ 4,966
Operating Lease, Liability, Current, Statement of Financial Position Flag	Total accrued expenses and other current liabilities	Total accrued expenses and other current liabilities
Accrued sales and excise taxes	$ 1,807	$ 1,928
Accrued interest	1,592	1,531
Deferred revenue (loyalty program)	1,465	1,321
Accrued professional and management fees	907	470
Other accrued expenses and current liabilities	6,131	4,928
Total accrued expenses and other current liabilities	$ 26,858	$ 32,786