The Securities and Exchange Commission has not necessarily reviewed the information in this filing and has not determined if it is accurate and complete.
The reader should not assume that the information is accurate and complete.

UNITED STATES SECURITIES AND EXCHANGE COMMISSION
Washington, D.C. 20549
FORM 13F

FORM 13F INFORMATION TABLE
OMB APPROVAL
OMB Number: 3235-0006
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COLUMN 1 COLUMN 2 COLUMN 3 COLUMN 4 COLUMN 5 COLUMN 6 COLUMN 7 COLUMN 8
VALUE SHRS OR SH/ PUT/ INVESTMENT OTHER VOTING AUTHORITY
NAME OF ISSUER TITLE OF CLASS CUSIP FIGI (to the nearest dollar) PRN AMT PRN CALL DISCRETION MANAGER SOLE SHARED NONE
ABBOTT LABS COM 002824100   384,773 2,873 SH   SOLE   0 0 2,873
ABBVIE INC COM 00287Y109   687,743 2,970 SH   SOLE   0 0 2,970
AGILON HEALTH INC COM 00857U107   55,585 53,966 SH   SOLE   0 0 53,966
ALPHABET INC CAP STK CL C 02079K107   1,978,823 8,125 SH   SOLE   0 0 8,125
ALPHABET INC CAP STK CL A 02079K305   536,962 2,209 SH   SOLE   0 0 2,209
ALTRIA GROUP INC COM 02209S103   548,178 8,298 SH   SOLE   0 0 8,298
AMAZON COM INC COM 023135106   6,574,253 29,941 SH   SOLE   0 0 29,941
AMPLIFY ETF TR CWP ENHANCED DIV 032108409   214,302 4,808 SH   SOLE   0 0 4,808
APPLE INC COM 037833100   9,363,657 36,774 SH   SOLE   0 0 36,774
APPLIED MATLS INC COM 038222105   245,136 1,197 SH   SOLE   0 0 1,197
ARES MANAGEMENT CORPORATION CL A COM STK 03990B101   213,671 1,336 SH   SOLE   0 0 1,336
ASML HOLDING N V N Y REGISTRY SHS N07059210   294,527 304 SH   SOLE   0 0 304
BATH & BODY WORKS INC COM 070830104   812,587 31,545 SH   SOLE   0 0 31,545
BERKSHIRE HATHAWAY INC DEL CL B NEW 084670702   2,227,740 4,431 SH   SOLE   0 0 4,431
BROADCOM INC COM 11135F101   887,244 2,689 SH   SOLE   0 0 2,689
CAPITAL GRP FIXED INCM ETF T CORE PLUS INCM 14020Y102   208,993 9,199 SH   SOLE   0 0 9,199
CARDINAL HEALTH INC COM 14149Y108   291,211 1,855 SH   SOLE   0 0 1,855
CATERPILLAR INC COM 149123101   309,894 649 SH   SOLE   0 0 649
CHEVRON CORP NEW COM 166764100   333,255 2,146 SH   SOLE   0 0 2,146
COCA COLA CO COM 191216100   220,120 3,319 SH   SOLE   0 0 3,319
COSTCO WHSL CORP NEW COM 22160K105   621,910 672 SH   SOLE   0 0 672
CREDO TECHNOLOGY GROUP HOLDI ORDINARY SHARES G25457105   280,942 1,929 SH   SOLE   0 0 1,929
DESIGNER BRANDS INC CL A 250565108   2,679,882 757,029 SH   SOLE   0 0 757,029
DIMENSIONAL ETF TRUST US CORE EQUITY 2 25434V708   2,759,981 71,558 SH   SOLE   0 0 71,558
DULUTH HLDGS INC COM CL B 26443V101   126,758 32,419 SH   SOLE   0 0 32,419
ELI LILLY & CO COM 532457108   593,488 778 SH   SOLE   0 0 778
ENERGY TRANSFER L P COM UT LTD PTN 29273V100   357,160 20,814 SH   SOLE   0 0 20,814
EXXON MOBIL CORP COM 30231G102   457,912 4,061 SH   SOLE   0 0 4,061
FIDELITY COVINGTON TRUST BLUE CHIP GRWTH 316092352   923,378 17,208 SH   SOLE   0 0 17,208
HARTFORD FDS EXCHANGE TRADED SCHRDRS TAX BD 41653L404   8,915,411 466,043 SH   SOLE   0 0 466,043
HOME DEPOT INC COM 437076102   454,286 1,121 SH   SOLE   0 0 1,121
INNOVATOR ETFS TRUST US EQTY PWR BUF 45782C813   430,920 9,450 SH   SOLE   0 0 9,450
INNOVATOR ETFS TRUST US EQTY PWR BUF 45782C508   573,017 12,513 SH   SOLE   0 0 12,513
INNOVATOR ETFS TRUST US EQT PWR BUF 45782C870   724,536 18,888 SH   SOLE   0 0 18,888
INNOVATOR ETFS TRUST US EQTY PWR BUF 45782C748   2,748,038 66,781 SH   SOLE   0 0 66,781
INNOVATOR ETFS TRUST US EQTY PWR BF 45782C680   2,614,687 61,566 SH   SOLE   0 0 61,566
INNOVATOR ETFS TRUST US EQTY PWR BUF 45782C656   4,563,309 106,247 SH   SOLE   0 0 106,247
INNOVATOR ETFS TRUST US EQTY PWR BUF 45782C573   279,208 6,800 SH   SOLE   0 0 6,800
INNOVATOR ETFS TRUST US EQTY PWR BUF 45782C540   3,149,647 74,956 SH   SOLE   0 0 74,956
INNOVATOR ETFS TRUST US EQTY PWR BUF 45782C417   2,923,192 73,651 SH   SOLE   0 0 73,651
INNOVATOR ETFS TRUST US EQTY PWR BUF 45782C383   2,582,798 58,820 SH   SOLE   0 0 58,820
INNOVATOR ETFS TRUST US EQTY PWR BUF 45782C318   2,463,783 63,344 SH   SOLE   0 0 63,344
INNOVATOR ETFS TRUST US EQUITY ACCELE 45783Y103   662,945 16,632 SH   SOLE   0 0 16,632
INNOVATOR ETFS TRUST QUITY MANAGD FLR 45783Y673   324,319 9,001 SH   SOLE   0 0 9,001
INNOVATOR ETFS TRUST NASDAQ 100 MANA 45783Y681   1,358,019 40,966 SH   SOLE   0 0 40,966
INNOVATOR ETFS TRUST INNOVATOR GW 100 45783Y269   307,846 9,995 SH   SOLE   0 0 9,995
INNOVATOR ETFS TRUST UNCAPPED ACCLRTD 45783Y699   969,092 20,848 SH   SOLE   0 0 20,848
INVESCO EXCH TRD SLF IDX FD BULLETSHARE 2034 46139W767   374,078 15,375 SH   SOLE   0 0 15,375
INVESCO EXCH TRD SLF IDX FD BULLETSHARES 203 46139W783   945,305 44,972 SH   SOLE   0 0 44,972
INVESCO EXCH TRD SLF IDX FD BULSHS 2026 MUNI 46138J510   406,424 17,203 SH   SOLE   0 0 17,203
INVESCO EXCHANGE TRADED FD T S&P500 EQL WGT 46137V357   1,121,946 5,914 SH   SOLE   0 0 5,914
INVESCO EXCHANGE TRADED FD T BLOOMBERG ANALYS 46137V522   263,329 3,516 SH   SOLE   0 0 3,516
INVESCO QQQ TR UNIT SER 1 46090E103   3,739,273 6,228 SH   SOLE   0 0 6,228
ISHARES ETHEREUM TR SHS 46438R105   241,857 7,676 SH   SOLE   0 0 7,676
ISHARES TR CORE S&P MCP ETF 464287507   761,024 11,661 SH   SOLE   0 0 11,661
ISHARES TR U.S. FIN SVC ETF 464287770   255,851 2,854 SH   SOLE   0 0 2,854
ISHARES TR MRGSTR MD CP ETF 464288208   5,743,133 69,153 SH   SOLE   0 0 69,153
ISHARES TR ISHARES SEMICDTR 464287523   256,328 945 SH   SOLE   0 0 945
ISHARES TR 1 3 YR TREAS BD 464287457   350,372 4,223 SH   SOLE   0 0 4,223
ISHARES TR CORE S&P TTL STK 464287150   235,807 1,619 SH   SOLE   0 0 1,619
ISHARES TR CORE DIV GRWTH 46434V621   8,202,555 120,484 SH   SOLE   0 0 120,484
ISHARES TR MSCI USA QLT FCT 46432F339   599,197 3,081 SH   SOLE   0 0 3,081
ISHARES TR MSCI USA MIN VOL 46429B697   1,260,264 13,246 SH   SOLE   0 0 13,246
J P MORGAN EXCHANGE TRADED F ACTIVE GROWTH 46654Q609   6,204,875 66,185 SH   SOLE   0 0 66,185
J P MORGAN EXCHANGE TRADED F MORTGAGE BACKED 46654Q575   1,520,606 29,816 SH   SOLE   0 0 29,816
J P MORGAN EXCHANGE TRADED F ULTRA SHT MUNCPL 46641Q654   1,294,609 25,365 SH   SOLE   0 0 25,365
J P MORGAN EXCHANGE TRADED F ULTRA SHRT ETF 46641Q837   1,707,210 33,653 SH   SOLE   0 0 33,653
J P MORGAN EXCHANGE TRADED F HEDGED EQUITY LA 46654Q724   1,668,541 25,670 SH   SOLE   0 0 25,670
J P MORGAN EXCHANGE TRADED F U S TECH LEADERS 46654Q732   6,364,993 69,207 SH   SOLE   0 0 69,207
J P MORGAN EXCHANGE TRADED F ACTIVE BOND ETF 46654Q716   5,079,290 93,783 SH   SOLE   0 0 93,783
J P MORGAN EXCHANGE TRADED F NASDAQ EQT PREM 46654Q203   555,780 9,662 SH   SOLE   0 0 9,662
JANUS DETROIT STR TR HENDRSON AAA CL 47103U845   6,176,399 121,631 SH   SOLE   0 0 121,631
JOHNSON & JOHNSON COM 478160104   387,027 2,087 SH   SOLE   0 0 2,087
JPMORGAN CHASE & CO. COM 46625H100   3,162,091 10,025 SH   SOLE   0 0 10,025
LATTICE STRATEGIES TR HARTFORD MLT ETF 518416102   241,813 6,807 SH   SOLE   0 0 6,807
LUCID DIAGNOSTICS INC COM 54948X109   17,294 17,123 SH   SOLE   0 0 17,123
MARVELL TECHNOLOGY INC COM 573874104   722,570 8,595 SH   SOLE   0 0 8,595
MERCK & CO INC COM 58933Y105   591,201 7,044 SH   SOLE   0 0 7,044
META PLATFORMS INC CL A 30303M102   897,541 1,222 SH   SOLE   0 0 1,222
MICROSOFT CORP COM 594918104   3,202,788 6,184 SH   SOLE   0 0 6,184
NVIDIA CORPORATION COM 67066G104   2,935,021 15,731 SH   SOLE   0 0 15,731
ORACLE CORP COM 68389X105   385,209 1,370 SH   SOLE   0 0 1,370
PALANTIR TECHNOLOGIES INC CL A 69608A108   614,573 3,369 SH   SOLE   0 0 3,369
PALO ALTO NETWORKS INC COM 697435105   228,898 1,124 SH   SOLE   0 0 1,124
PROCTER AND GAMBLE CO COM 742718109   443,141 2,884 SH   SOLE   0 0 2,884
PROGRESSIVE CORP COM 743315103   381,570 1,545 SH   SOLE   0 0 1,545
ROCKY BRANDS INC COM 774515100   337,160 11,318 SH   SOLE   0 0 11,318
SALESFORCE INC COM 79466L302   373,820 1,577 SH   SOLE   0 0 1,577
SELECT SECTOR SPDR TR FINANCIAL 81369Y605   221,494 4,112 SH   SOLE   0 0 4,112
SELECT SECTOR SPDR TR TECHNOLOGY 81369Y803   1,061,585 3,766 SH   SOLE   0 0 3,766
SERVICENOW INC COM 81762P102   421,488 458 SH   SOLE   0 0 458
SHOPIFY INC CL A SUB VTG SHS 82509L107   504,852 3,397 SH   SOLE   0 0 3,397
SPDR GOLD TR GOLD SHS 78463V107   320,302 901 SH   SOLE   0 0 901
SPDR S&P 500 ETF TR TR UNIT 78462F103   1,471,162 2,208 SH   SOLE   0 0 2,208
SPDR SERIES TRUST PORTFOLIO S&P500 78464A854   258,088 3,294 SH   SOLE   0 0 3,294
STARBUCKS CORP COM 855244109   217,568 2,572 SH   SOLE   0 0 2,572
SYNOPSYS INC COM 871607107   401,111 813 SH   SOLE   0 0 813
T ROWE PRICE ETF INC PRICE DIV GRWT 87283Q404   17,141,866 389,942 SH   SOLE   0 0 389,942
T ROWE PRICE ETF INC CAPITAL APPRECIA 87283Q784   1,151,539 47,214 SH   SOLE   0 0 47,214
TAIWAN SEMICONDUCTOR MFG LTD SPONSORED ADS 874039100   543,961 1,948 SH   SOLE   0 0 1,948
TAPESTRY INC COM 876030107   212,716 1,879 SH   SOLE   0 0 1,879
TESLA INC COM 88160R101   901,118 2,026 SH   SOLE   0 0 2,026
TJX COS INC NEW COM 872540109   457,378 3,164 SH   SOLE   0 0 3,164
UBER TECHNOLOGIES INC COM 90353T100   447,002 4,563 SH   SOLE   0 0 4,563
VANGUARD ADMIRAL FDS INC SMLLCP 600 IDX 921932828   269,530 2,440 SH   SOLE   0 0 2,440
VANGUARD BD INDEX FDS VANGUARD ULTRA 92203C303   427,351 8,548 SH   SOLE   0 0 8,548
VANGUARD INDEX FDS S&P 500 ETF SHS 922908363   5,425,275 8,859 SH   SOLE   0 0 8,859
VANGUARD INDEX FDS VALUE ETF 922908744   5,652,808 30,312 SH   SOLE   0 0 30,312
VANGUARD INDEX FDS MID CAP ETF 922908629   1,909,536 6,501 SH   SOLE   0 0 6,501
VANGUARD INDEX FDS GROWTH ETF 922908736   277,303 578 SH   SOLE   0 0 578
VANGUARD INDEX FDS MCAP VL IDXVIP 922908512   650,323 3,725 SH   SOLE   0 0 3,725
VANGUARD SCOTTSDALE FDS VNG RUS1000GRW 92206C680   20,237,852 167,949 SH   SOLE   0 0 167,949
VANGUARD SCOTTSDALE FDS VNG RUS1000VAL 92206C714   1,007,973 11,279 SH   SOLE   0 0 11,279
VANGUARD WHITEHALL FDS HIGH DIV YLD 921946406   10,054,487 71,334 SH   SOLE   0 0 71,334
VANGUARD WORLD FD MEGA GRWTH IND 921910816   233,267 580 SH   SOLE   0 0 580
VANGUARD WORLD FD INF TECH ETF 92204A702   437,704 586 SH   SOLE   0 0 586
VICTORIAS SECRET AND CO COMMON STOCK 926400102   331,054 12,198 SH   SOLE   0 0 12,198
VICTORY PORTFOLIOS II VCSHS US LRG CAP 92647N865   571,509 8,213 SH   SOLE   0 0 8,213
VISA INC COM CL A 92826C839   858,460 2,515 SH   SOLE   0 0 2,515
WALMART INC COM 931142103   481,614 4,673 SH   SOLE   0 0 4,673
WISDOMTREE TR US MIDCAP DIVID 97717W505   1,999,963 38,240 SH   SOLE   0 0 38,240