The Securities and Exchange Commission has not necessarily reviewed the information in this filing and has not determined if it is accurate and complete.
The reader should not assume that the information is accurate and complete.

UNITED STATES SECURITIES AND EXCHANGE COMMISSION
Washington, D.C. 20549
FORM 13F

FORM 13F INFORMATION TABLE
OMB APPROVAL
OMB Number: 3235-0006
Estimated average burden
hours per response: 23.8
COLUMN 1 COLUMN 2 COLUMN 3 COLUMN 4 COLUMN 5 COLUMN 6 COLUMN 7 COLUMN 8
VALUE SHRS OR SH/ PUT/ INVESTMENT OTHER VOTING AUTHORITY
NAME OF ISSUER TITLE OF CLASS CUSIP FIGI (to the nearest dollar) PRN AMT PRN CALL DISCRETION MANAGER SOLE SHARED NONE
ABBOTT LABS COM 002824100   312,591 2,742 SH   SOLE   0 0 2,742
ABBVIE INC COM 00287Y109   274,694 1,391 SH   SOLE   0 0 1,391
ADVANCED MICRO DEVICES INC COM 007903107   256,191 1,561 SH   SOLE   0 0 1,561
AGILON HEALTH INC COM 00857U107   242,171 61,621 SH   SOLE   0 0 61,621
ALPHABET INC CAP STK CL A 02079K305   243,758 1,470 SH   SOLE   0 0 1,470
ALPHABET INC CAP STK CL C 02079K107   1,089,363 6,516 SH   SOLE   0 0 6,516
ALTRIA GROUP INC COM 02209S103   376,668 7,380 SH   SOLE   0 0 7,380
AMAZON COM INC COM 023135106   5,266,021 28,262 SH   SOLE   0 0 28,262
AMPLIFY ETF TR CWP ENHANCED DIV 032108409   286,297 6,951 SH   SOLE   0 0 6,951
APPLE INC COM 037833100   8,249,177 35,404 SH   SOLE   0 0 35,404
BATH & BODY WORKS INC COM 070830104   803,134 25,161 SH   SOLE   0 0 25,161
BERKSHIRE HATHAWAY INC DEL CL B NEW 084670702   1,716,310 3,729 SH   SOLE   0 0 3,729
BROADCOM INC COM 11135F101   216,368 1,254 SH   SOLE   0 0 1,254
CAPITAL GRP FIXED INCM ETF T CORE PLUS INCM 14020Y102   555,217 24,015 SH   SOLE   0 0 24,015
CATERPILLAR INC COM 149123101   220,439 564 SH   SOLE   0 0 564
CHEVRON CORP NEW COM 166764100   275,912 1,874 SH   SOLE   0 0 1,874
COCA COLA CO COM 191216100   213,781 2,975 SH   SOLE   0 0 2,975
COSTCO WHSL CORP NEW COM 22160K105   596,113 672 SH   SOLE   0 0 672
DESIGNER BRANDS INC CL A 250565108   4,892,550 662,947 SH   SOLE   0 0 662,947
DIMENSIONAL ETF TRUST US CORE EQUITY 2 25434V708   3,112,599 90,773 SH   SOLE   0 0 90,773
DULUTH HLDGS INC COM CL B 26443V101   54,298 14,441 SH   SOLE   0 0 14,441
ELI LILLY & CO COM 532457108   306,221 346 SH   SOLE   0 0 346
ENERGY TRANSFER L P COM UT LTD PTN 29273V100   313,028 19,503 SH   SOLE   0 0 19,503
EXXON MOBIL CORP COM 30231G102   236,798 2,020 SH   SOLE   0 0 2,020
FIDELITY COVINGTON TRUST BLUE CHIP GRWTH 316092352   735,092 17,187 SH   SOLE   0 0 17,187
FIDELITY MERRIMACK STR TR TOTAL BD ETF 316188309   538,517 11,522 SH   SOLE   0 0 11,522
FIRST TR EXCHANGE TRADED FD MATERIALS ALPH 33734X168   244,317 3,644 SH   SOLE   0 0 3,644
HARTFORD FDS EXCHANGE TRADED SCHRDRS TAX BD 41653L404   8,984,610 453,539 SH   SOLE   0 0 453,539
HOME DEPOT INC COM 437076102   247,591 611 SH   SOLE   0 0 611
INNOVATOR ETFS TRUST US EQTY PWR BUF 45782C508   1,766,963 42,763 SH   SOLE   0 0 42,763
INNOVATOR ETFS TRUST US EQT PWR BUF 45782C870   432,171 12,025 SH   SOLE   0 0 12,025
INNOVATOR ETFS TRUST US EQTY PWR BUF 45782C748   4,352,757 118,038 SH   SOLE   0 0 118,038
INNOVATOR ETFS TRUST US EQTY PWR BF 45782C680   3,533,379 93,328 SH   SOLE   0 0 93,328
INNOVATOR ETFS TRUST US EQTY PWR BUF 45782C656   5,829,011 151,285 SH   SOLE   0 0 151,285
INNOVATOR ETFS TRUST US EQTY PWR BUF 45782C573   425,725 11,531 SH   SOLE   0 0 11,531
INNOVATOR ETFS TRUST US EQTY PWR BUF 45782C540   2,975,997 77,682 SH   SOLE   0 0 77,682
INNOVATOR ETFS TRUST US EQTY PWR BUF 45782C417   3,095,569 85,893 SH   SOLE   0 0 85,893
INNOVATOR ETFS TRUST US EQTY PWR BUF 45782C383   2,595,877 66,137 SH   SOLE   0 0 66,137
INNOVATOR ETFS TRUST US EQTY PWR BUF 45782C318   2,478,600 70,327 SH   SOLE   0 0 70,327
INNOVATOR ETFS TRUST US EQTY PWR BUF 45782C813   609,344 15,053 SH   SOLE   0 0 15,053
INNOVATOR ETFS TRUST UNCAPPED ACCLRTD 45783Y699   299,498 7,573 SH   SOLE   0 0 7,573
INNOVATOR ETFS TRUST QUITY MANAGD FLR 45783Y673   516,409 16,234 SH   SOLE   0 0 16,234
INNOVATOR ETFS TRUST NASDAQ 100 MANA 45783Y681   213,723 7,754 SH   SOLE   0 0 7,754
INNOVATOR ETFS TRUST INNOVATOR GW 100 45783Y269   520,620 19,708 SH   SOLE   0 0 19,708
INNOVATOR ETFS TRUST US EQUITY ACCELE 45783Y103   322,094 9,183 SH   SOLE   0 0 9,183
INVESCO EXCHANGE TRADED FD T BLOOMBERG ANALYS 46137V522   249,551 3,473 SH   SOLE   0 0 3,473
INVESCO EXCHANGE TRADED FD T S&P500 EQL WGT 46137V357   1,042,257 5,817 SH   SOLE   0 0 5,817
INVESCO QQQ TR UNIT SER 1 46090E103   1,488,559 3,050 SH   SOLE   0 0 3,050
ISHARES INC MSCI MEXICO ETF 464286822   235,857 4,391 SH   SOLE   0 0 4,391
ISHARES TR U.S. FIN SVC ETF 464287770   201,014 2,830 SH   SOLE   0 0 2,830
ISHARES TR CORE S&P MCP ETF 464287507   818,818 13,139 SH   SOLE   0 0 13,139
ISHARES TR 1 3 YR TREAS BD 464287457   532,384 6,403 SH   SOLE   0 0 6,403
ISHARES TR ISHARES SEMICDTR 464287523   227,962 989 SH   SOLE   0 0 989
ISHARES TR MRGSTR MD CP ETF 464288208   5,213,607 68,582 SH   SOLE   0 0 68,582
ISHARES TR MSCI USA QLT FCT 46432F339   675,934 3,770 SH   SOLE   0 0 3,770
ISHARES TR MSCI USA MIN VOL 46429B697   1,280,567 14,024 SH   SOLE   0 0 14,024
ISHARES TR CORE DIV GRWTH 46434V621   7,091,052 113,113 SH   SOLE   0 0 113,113
J P MORGAN EXCHANGE TRADED F ULTRA SHRT ETF 46641Q837   1,636,645 32,256 SH   SOLE   0 0 32,256
J P MORGAN EXCHANGE TRADED F EQUITY PREMIUM 46641Q332   204,672 3,439 SH   SOLE   0 0 3,439
J P MORGAN EXCHANGE TRADED F HEDGED EQUITY LA 46654Q724   386,554 6,322 SH   SOLE   0 0 6,322
J P MORGAN EXCHANGE TRADED F ACTIVE BOND ETF 46654Q716   8,308,784 152,036 SH   SOLE   0 0 152,036
J P MORGAN EXCHANGE TRADED F ACTIVE GROWTH 46654Q609   2,400,626 31,226 SH   SOLE   0 0 31,226
J P MORGAN EXCHANGE TRADED F ULTRA SHT MUNCPL 46641Q654   311,971 6,124 SH   SOLE   0 0 6,124
JANUS DETROIT STR TR HENDRSON AAA CL 47103U845   17,623,662 346,377 SH   SOLE   0 0 346,377
JOHNSON & JOHNSON COM 478160104   520,974 3,215 SH   SOLE   0 0 3,215
JPMORGAN CHASE & CO. COM 46625H100   1,992,281 9,448 SH   SOLE   0 0 9,448
LATTICE STRATEGIES TR HARTFORD MLT ETF 518416102   204,997 6,721 SH   SOLE   0 0 6,721
META PLATFORMS INC CL A 30303M102   490,370 857 SH   SOLE   0 0 857
MICROSOFT CORP COM 594918104   2,137,437 4,967 SH   SOLE   0 0 4,967
NVIDIA CORPORATION COM 67066G104   1,249,665 10,290 SH   SOLE   0 0 10,290
PROCTER AND GAMBLE CO COM 742718109   283,407 1,636 SH   SOLE   0 0 1,636
PROGRESSIVE CORP COM 743315103   368,084 1,451 SH   SOLE   0 0 1,451
ROCKY BRANDS INC COM 774515100   326,861 10,259 SH   SOLE   0 0 10,259
SELECT SECTOR SPDR TR TECHNOLOGY 81369Y803   845,148 3,744 SH   SOLE   0 0 3,744
SPDR S&P 500 ETF TR TR UNIT 78462F103   1,175,612 2,049 SH   SOLE   0 0 2,049
SPDR SER TR BLOOMBERG 1-3 MO 78468R663   2,564,087 27,928 SH   SOLE   0 0 27,928
STARBUCKS CORP COM 855244109   237,834 2,440 SH   SOLE   0 0 2,440
T ROWE PRICE ETF INC PRICE DIV GRWT 87283Q404   10,381,955 253,466 SH   SOLE   0 0 253,466
TESLA INC COM 88160R101   330,245 1,262 SH   SOLE   0 0 1,262
UNITED PARCEL SERVICE INC CL B 911312106   375,756 2,756 SH   SOLE   0 0 2,756
VANGUARD ADMIRAL FDS INC SMLLCP 600 IDX 921932828   260,104 2,404 SH   SOLE   0 0 2,404
VANGUARD INDEX FDS MCAP VL IDXVIP 922908512   679,895 4,055 SH   SOLE   0 0 4,055
VANGUARD INDEX FDS VALUE ETF 922908744   5,923,748 33,933 SH   SOLE   0 0 33,933
VANGUARD INDEX FDS MID CAP ETF 922908629   1,872,801 7,099 SH   SOLE   0 0 7,099
VANGUARD INDEX FDS GROWTH ETF 922908736   356,978 930 SH   SOLE   0 0 930
VANGUARD INDEX FDS S&P 500 ETF SHS 922908363   4,662,897 8,837 SH   SOLE   0 0 8,837
VANGUARD SCOTTSDALE FDS VNG RUS1000GRW 92206C680   8,465,003 87,702 SH   SOLE   0 0 87,702
VANGUARD SCOTTSDALE FDS VNG RUS1000VAL 92206C714   786,262 9,436 SH   SOLE   0 0 9,436
VANGUARD SPECIALIZED FUNDS DIV APP ETF 921908844   244,289 1,233 SH   SOLE   0 0 1,233
VANGUARD WHITEHALL FDS HIGH DIV YLD 921946406   9,522,850 74,281 SH   SOLE   0 0 74,281
VICTORIAS SECRET AND CO COMMON STOCK 926400102   313,489 12,198 SH   SOLE   0 0 12,198
VICTORY PORTFOLIOS II VCSHS US LRG CAP 92647N865   538,823 7,944 SH   SOLE   0 0 7,944
VISA INC COM CL A 92826C839   557,108 2,026 SH   SOLE   0 0 2,026
WALMART INC COM 931142103   269,449 3,337 SH   SOLE   0 0 3,337
WISDOMTREE TR US MIDCAP DIVID 97717W505   2,033,086 39,763 SH   SOLE   0 0 39,763