<?xml version="1.0" encoding="UTF-8"?><edgarSubmission xmlns="http://www.sec.gov/edgar/schedule13g" xmlns:xsd="http://www.w3.org/2001/XMLSchema" xmlns:xsi="http://www.w3.org/2001/XMLSchema-instance">
  <schemaVersion>X0202</schemaVersion>
<headerData>
    <submissionType>SCHEDULE 13G</submissionType>
    <filerInfo>
      <filer>
        <filerCredentials>
          <cik>0001785695</cik>
          <ccc>XXXXXXXX</ccc>
        </filerCredentials>
      </filer>
      <liveTestFlag>LIVE</liveTestFlag>



    </filerInfo>
  </headerData>
  <formData>
    <coverPageHeader>
      <securitiesClassTitle>Common Stock, par value $0.001 per share</securitiesClassTitle>
      <eventDateRequiresFilingThisStatement>03/17/2026</eventDateRequiresFilingThisStatement>
      <issuerInfo>
        <issuerCik>0001892492</issuerCik>
        <issuerName>Eightco Holdings Inc.</issuerName>
        <issuerCusips>
          <issuerCusipNumber>22890A302</issuerCusipNumber>
        </issuerCusips>
        <issuerPrincipalExecutiveOfficeAddress>
          <street1 xmlns="http://www.sec.gov/edgar/common">101 Larry Holmes Drive</street1>
          <street2 xmlns="http://www.sec.gov/edgar/common">Suite 313</street2>
          <city xmlns="http://www.sec.gov/edgar/common">Easton</city>
          <stateOrCountry xmlns="http://www.sec.gov/edgar/common">PA</stateOrCountry>
          <zipCode xmlns="http://www.sec.gov/edgar/common">18042</zipCode>
        </issuerPrincipalExecutiveOfficeAddress>
      </issuerInfo>
      <designateRulesPursuantThisScheduleFiled>
        <designateRulePursuantThisScheduleFiled>Rule 13d-1(c)</designateRulePursuantThisScheduleFiled>
      </designateRulesPursuantThisScheduleFiled>
    </coverPageHeader>
    <coverPageHeaderReportingPersonDetails>


      <reportingPersonName>Payward, Inc.</reportingPersonName>
      <citizenshipOrOrganization>WY</citizenshipOrOrganization>
      <reportingPersonBeneficiallyOwnedNumberOfShares>
        <soleVotingPower>11959427</soleVotingPower>
        <sharedVotingPower>0</sharedVotingPower>
        <soleDispositivePower>11959427</soleDispositivePower>
        <sharedDispositivePower>0</sharedDispositivePower>
      </reportingPersonBeneficiallyOwnedNumberOfShares>
      <reportingPersonBeneficiallyOwnedAggregateNumberOfShares>11959427</reportingPersonBeneficiallyOwnedAggregateNumberOfShares>
      <aggregateAmountExcludesCertainSharesFlag>N</aggregateAmountExcludesCertainSharesFlag>
      <classPercent>3.6</classPercent>
      <typeOfReportingPerson>CO</typeOfReportingPerson>
      <comments>The percentage presented in row 11 in the table above is calculated using 333,821,681 shares of Common Stock, par value $0.001 per share (the "Public Shares"), of Eightco Holdings Inc. (the "Issuer") outstanding as of March 20, 2026, which amount was provided by the Issuer.</comments>
    </coverPageHeaderReportingPersonDetails>
    <items>
      <item1>
        <issuerName>Eightco Holdings Inc.</issuerName>
        <issuerPrincipalExecutiveOfficeAddress>101 Larry Holmes Drive, Suite 313, Easton, Pennsylvania 18042</issuerPrincipalExecutiveOfficeAddress>
      </item1>
      <item2>
        <filingPersonName>Payward, Inc.</filingPersonName>
        <principalBusinessOfficeOrResidenceAddress>1603 Capital Ave., Suite 517B, Cheyenne, Wyoming 82001
</principalBusinessOfficeOrResidenceAddress>
        <citizenship>Wyoming  </citizenship>
      </item2>
      <item3>
        <notApplicableFlag>Y</notApplicableFlag>
      </item3>
      <item4>
        <amountBeneficiallyOwned>See Item 9 of cover page.</amountBeneficiallyOwned>
        <classPercent>See Item 11 of cover page. Calculated using 333,821,681 Public Shares outstanding as of March 20, 2026, which amount was provided by the Issuer.</classPercent>
        <numberOfSharesPersonHas>
          <solePowerOrDirectToVote>See Item 5 of cover page.</solePowerOrDirectToVote>
          <sharedPowerOrDirectToVote>See Item 6 of cover page. </sharedPowerOrDirectToVote>
          <solePowerOrDirectToDispose>See Item 7 of cover page.</solePowerOrDirectToDispose>
          <sharedPowerOrDirectToDispose>See Item 8 of cover page. </sharedPowerOrDirectToDispose>
        </numberOfSharesPersonHas>
      </item4>
      <item5>
        <notApplicableFlag>N</notApplicableFlag>
        <classOwnership5PercentOrLess>Y</classOwnership5PercentOrLess>
      </item5>
      <item6>
        <notApplicableFlag>Y</notApplicableFlag>
      </item6>
      <item7>
        <notApplicableFlag>Y</notApplicableFlag>
      </item7>
      <item8>
        <notApplicableFlag>Y</notApplicableFlag>
      </item8>
      <item9>
        <notApplicableFlag>Y</notApplicableFlag>
      </item9>
      <item10>
        <notApplicableFlag>N</notApplicableFlag>
        <certifications>By signing below I certify that, to the best of my knowledge and belief, the securities referred to above were not acquired and are not held for the purpose of or with the effect of changing or influencing the control of the issuer of the securities and were not acquired and are not held in connection with or as a participant in any transaction having that purpose or effect, other than activities solely in connection with a nomination under ?? 240.14a-11.</certifications>
      </item10>
    </items>
    <signatureInformation>
      <reportingPersonName>Payward, Inc.</reportingPersonName>
      <signatureDetails>
        <signature>/s/ Arjun Sethi</signature>
        <title>Arjun Sethi / CO-CEO</title>
        <date>03/24/2026</date>
      </signatureDetails>
    </signatureInformation>
  </formData>
</edgarSubmission>
