Chief Operating Officer

0001606587-22-002185.txt : 20221108 0001606587-22-002185.hdr.sgml : 20221108 20221108134838 ACCESSION NUMBER: 0001606587-22-002185 CONFORMED SUBMISSION TYPE: 13F-HR PUBLIC DOCUMENT COUNT: 2 CONFORMED PERIOD OF REPORT: 20220930 FILED AS OF DATE: 20221108 DATE AS OF CHANGE: 20221108 EFFECTIVENESS DATE: 20221108 FILER: COMPANY DATA: COMPANY CONFORMED NAME: Herold Advisors, Inc. CENTRAL INDEX KEY: 0001891713 IRS NUMBER: 132806151 STATE OF INCORPORATION: NY FISCAL YEAR END: 1231 FILING VALUES: FORM TYPE: 13F-HR SEC ACT: 1934 Act SEC FILE NUMBER: 028-21393 FILM NUMBER: 221368131 BUSINESS ADDRESS: STREET 1: 845 THIRD AVENUE STREET 2: 17TH FLOOR CITY: NEW YORK STATE: NY ZIP: 10022 BUSINESS PHONE: 212-371-3950 MAIL ADDRESS: STREET 1: 845 THIRD AVENUE STREET 2: 17TH FLOOR CITY: NEW YORK STATE: NY ZIP: 10022 13F-HR 1 primary_doc.xml 13F-HR LIVE false true false 0001891713 XXXXXXXX 09-30-2022 09-30-2022 false Herold Advisors, Inc.

845 Third Avenue 17th Floor New York NY 10022

13F HOLDINGS REPORT 028-21393 N Larry Herold Chief Operating Officer 212-371-3950 Larry Herold New York NY 11-07-2022 0 189 208018 false INFORMATION TABLE 2 form13InfoTable.xml DESCRIPTION FOR INFORMATION TABLE ABB LTD SPONSORED ADR SPONSORED ADR 000375204 379 14800 SH SOLE NONE 0 0 14800 ABBOTT LABS COM COM 002824100 1542 15942 SH SOLE NONE 0 0 15942 ABBVIE INC COM COM 00287Y109 4348 32398 SH SOLE NONE 0 0 32398 ADOBE SYS INC COM COM 00724F101 220 800 SH SOLE NONE 0 0 800 AIR PRODS & CHEMS INC COM COM 009158106 587 2525 SH SOLE NONE 0 0 2525 ALLIANCEBERNSTEIN HLDG L P UNIT LTD PARTNERSHIP INTERESTS UNIT LTD PARTN 01881G106 523 14920 SH SOLE NONE 0 0 14920 ALPHABET INC CAP STK CL C CAP STK CL C 02079K107 788 8200 SH SOLE NONE 0 0 8200 ALPHABET INC CL A CAP STK CL A 02079K305 983 10280 SH SOLE NONE 0 0 10280 ALTRIA GROUP INC COM COM 02209S103 272 6755 SH SOLE NONE 0 0 6755 AMAZON COM INC COM COM 023135106 1557 13780 SH SOLE NONE 0 0 13780 AMERICAN CENTY ETF TR AVANTIS INTL EQUITY ETF 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VTG 11284V105 420 12878 SH SOLE NONE 0 0 12878 BROOKFIELD RENEWABLE PARTNERS LP ISINBMG162581083 PARTNERSHIP UNIT G16258108 1551 49556 SH SOLE NONE 0 0 49556 CALAMOS DYNAMIC CONV & INCOME FD COM COM 12811V105 316 15811 SH SOLE NONE 0 0 15811 CARDINAL HEALTH INC COM COM 14149Y108 206 3100 SH SOLE NONE 0 0 3100 CATERPILLAR INS COM COM 149123101 211 1288 SH SOLE NONE 0 0 1288 CHEVRON CORP NEW COM COM 166764100 3050 21232 SH SOLE NONE 0 0 21232 CHUBB LTD COM ISINCH0044328745 COM H1467J104 1799 9891 SH SOLE NONE 0 0 9891 CIMPRESS PLC SHS EURO ISINIE00BKYC3F77 SHS EURO G2143T103 418 17100 SH SOLE NONE 0 0 17100 CINTAS CORP COM COM 172908105 1845 4755 SH SOLE NONE 0 0 4755 CISCO SYS INC COM COM 17275R102 1004 25110 SH SOLE NONE 0 0 25110 CITIGROUP INC COM NEW COM NEW 172967424 417 10020 SH SOLE NONE 0 0 10020 COCA COLA CO COM COM 191216100 403 7194 SH SOLE NONE 0 0 7194 COHERENT CORP COM COM 19247G107 243 7001 SH SOLE NONE 0 0 7001 COLGATE PALMOLIVE CO COM COM 194162103 245 3490 SH SOLE NONE 0 0 3490 COMCAST CORP NEW CL A CL A 20030N101 834 28461 SH SOLE NONE 0 0 28461 CONSOLIDATED EDISON INC COM COM 209115104 697 8138 SH SOLE NONE 0 0 8138 CONSTELLATION BRANDS INC CL A CL A 21036P108 1004 4375 SH SOLE NONE 0 0 4375 CORNING INC COM COM 219350105 237 8200 SH SOLE NONE 0 0 8200 COSTCO WHOLESALE CORP NEW COM COM 22160K105 2388 5057 SH SOLE NONE 0 0 5057 CROWN CASTLE INC COM COM 22822V101 392 2718 SH SOLE NONE 0 0 2718 CVS HEALTH CORP COM COM 126650100 2903 30441 SH SOLE NONE 0 0 30441 DEERE & CO COM COM 244199105 1767 5294 SH SOLE NONE 0 0 5294 DIMENSIONAL ETF TR U S EQUITY ETF US EQUITY ETF 25434V401 243 6270 SH SOLE NONE 0 0 6270 DIMENSIONAL ETF TR U S TARGET VALUE ETF US TARGETED VLU 25434V609 240 6175 SH SOLE NONE 0 0 6175 DISNEY WALT CO DISNEY COM COM 254687106 1247 13227 SH SOLE NONE 0 0 13227 DOLLAR GEN CORP NEW COM COM 256677105 360 1501 SH SOLE NONE 0 0 1501 DOW INC COM COM 260557103 341 7783 SH SOLE NONE 0 0 7783 DUPONT DE NEMOURS INC COM COM 26614N102 209 4150 SH SOLE NONE 0 0 4150 EATON CORPORATION PLC SHS ISINIE00B8KQN827 SHS G29183103 763 5725 SH SOLE NONE 0 0 5725 EATON VANCE NEW YORK MUN BD FD COM COM 27827Y109 117 13926 SH SOLE NONE 0 0 13926 EATON VANCE TAX-MANAGED GLOBAL DIVERSIFIED EQUITY INCOME FD COM COM 27829F108 85 11763 SH SOLE NONE 0 0 11763 ELEVANCE HEALTH INC COM COM 036752103 447 984 SH SOLE NONE 0 0 984 ENERGY TRANSFER L P COM UNIT LTD PARTNERSHIP COM UT LTD PTN 29273V100 112 10200 SH SOLE NONE 0 0 10200 ETF SER SOLUTIONS DISTILLATE U S FUNDAMENTAL STABILITY & VALUE ETF DISTILLATE US 26922A321 1908 51724 SH SOLE NONE 0 0 51724 EXPEDITORS INTL WASH INC COM COM 302130109 220 2500 SH SOLE NONE 0 0 2500 EXXON MOBIL CORP COM COM 30231G102 2884 33039 SH SOLE NONE 0 0 33039 FIDELITY COVINGTON TR DIVID ETF FOR RISING RATES DIVID ETF RISI 316092832 481 13570 SH SOLE NONE 0 0 13570 FIRST TR EXCHANGE-TRADED FD CAP STRENGTH ETF CAP STRENGTH ETF 33733E104 272 4100 SH SOLE NONE 0 0 4100 FIRST TR EXCHANGE-TRADED FD VI RISING DIVID ACHIEVERS ETF RISNG DIVD ACHIV 33738R506 1222 31446 SH SOLE NONE 0 0 31446 FLEXSHARES TR IBOXX 3 YR TARGET DURATION TIPS INDEX FD IBOXX 3R TARGT 33939L506 325 13930 SH SOLE NONE 0 0 13930 FLEXSHARES TR MORNINGSTAR GLOBAL UPSTREAM NAT RES INDEX FD MORNSTAR UPSTR 33939L407 738 19635 SH SOLE NONE 0 0 19635 FLEXSHARES TR QUALITY DIVID DEFENSIVE INDEX FD QLT DIV DEF IDX 33939L845 213 4640 SH SOLE NONE 0 0 4640 FORD MTR CO DEL COM PAR 0 01 COM 345370860 402 35957 SH SOLE NONE 0 0 35957 FRANKLIN RES INC COM COM 354613101 435 20250 SH SOLE NONE 0 0 20250 GENERAL ELEC CO COM NEW COM NEW 369604301 214 3457 SH SOLE NONE 0 0 3457 GILEAD SCIENCES INC COM COM 375558103 373 6059 SH SOLE NONE 0 0 6059 GOLDMAN SACHS ETF TR INNOVATE EQUITY ETF COM SHS INNOVAT EQ ETF 38149W820 327 8430 SH SOLE NONE 0 0 8430 GOLDMAN SACHS ETF TR TR ACCESS INFLATION PROTECTED USD BD ETF ACCESS INFLATI 381430362 295 6210 SH SOLE NONE 0 0 6210 GOLDMAN SACHS ETF TR TR ACCESS INVT GRADE CORP BD ETF PRICING BASKET ACCESS INVT GR 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452308109 245 1360 SH SOLE NONE 0 0 1360 INTEL CORP COM COM 458140100 340 13204 SH SOLE NONE 0 0 13204 INTERNATIONAL BUSINESS MACHS CORP COM COM 459200101 2343 19723 SH SOLE NONE 0 0 19723 INTUIT COM COM 461202103 1983 5120 SH SOLE NONE 0 0 5120 INTUITIVE SURGICAL INC COM NEW COM NEW 46120E602 1490 7950 SH SOLE NONE 0 0 7950 INVESCO EXCHANGE-TRADED FD TR HIGH YIELD EQUITY DIVID ACHIEVERS ETF HIG YLD EQ DIV 46137V563 268 14420 SH SOLE NONE 0 0 14420 INVESCO EXCHANGE-TRADED FD TR II INVESCO S&P ULTRA DIVID REV ETF S&P ULTRA DIVIDE 46138G656 514 13637 SH SOLE NONE 0 0 13637 INVESCO EXCHANGE-TRADED FD TR II S&P 500 HIGH DIVID LOW VOLATILITY S&P500 HDL VOL 46138E362 357 9146 SH SOLE NONE 0 0 9146 INVESCO EXCHANGE-TRADED FD TR S&P 500 GARP ETF S&P 500 GARP ETF 46137V431 498 6665 SH SOLE NONE 0 0 6665 INVESCO EXCHANGE-TRADED SELF-INDEXED FD TR INVESCO RUSSELL 1000 MULTIFACTOR ETF RUSL 1000 DYNM 46138J619 2024 51839 SH SOLE NONE 0 0 51839 IQVIA HLDGS INC COM COM 46266C105 1050 5800 SH SOLE NONE 0 0 5800 IRON MTN INC NEW COM COM 46284V101 402 9150 SH SOLE NONE 0 0 9150 ISHARES SILVER TR ISHARES ISHARES 46428Q109 382 21880 SH SOLE NONE 0 0 21880 ISHARES TR 5-10 YR INVT GRADE CORPORATE BD ETF ISHS 5-10YR INVT 464288638 225 4678 SH SOLE NONE 0 0 4678 ISHARES TR CONV BD ETF CONV BD ETF 46435G102 951 13815 SH SOLE NONE 0 0 13815 ISHARES TR CORE DIVID GROWTH ETF CORE DIV GRWTH 46434V621 929 20906 SH SOLE NONE 0 0 20906 ISHARES TR GLOBAL CLEAN ENERGY ETF GL CLEAN ENE ETF 464288224 411 21540 SH SOLE NONE 0 0 21540 ISHARES TR RUSSELL MID-CAP ETF RUS MID CAP ETF 464287499 310 5000 SH SOLE NONE 0 0 5000 J P MORGAN EXCHANGE-TRADED FD TR BETABUILDERS US EQUITY ETF BETABUILDRS US 46641Q399 221 3435 SH SOLE NONE 0 0 3435 J P MORGAN EXCHANGE-TRADED FD TR EQUITY PREMIUM INCOME ETF EQUITY PREMIUM 46641Q332 1009 19710 SH SOLE NONE 0 0 19710 J P MORGAN EXCHANGE-TRADED FD TR INCOME ETF INCOME ETF 46641Q159 339 7659 SH SOLE NONE 0 0 7659 J P MORGAN EXCHANGE-TRADED FD TR ULTRA-SHORT INCOME ETF ULTRA SHRT INC 46641Q837 572 11406 SH SOLE NONE 0 0 11406 JOHNSON & JOHNSON COM COM 478160104 2853 17469 SH SOLE NONE 0 0 17469 JPMORGAN CHASE & CO COM COM 46625H100 3107 29732 SH SOLE NONE 0 0 29732 KINDER MORGAN INC DEL COM COM 49456B101 204 12294 SH SOLE NONE 0 0 12294 L3HARRIS TECHNOLOGIES INC COM COM 502431109 894 4305 SH SOLE NONE 0 0 4305 LILLY ELI & CO COM COM 532457108 2913 9009 SH SOLE NONE 0 0 9009 LOCKHEED MARTIN CORP COM COM 539830109 1256 3252 SH SOLE NONE 0 0 3252 LOWES COS INC COM COM 548661107 257 1369 SH SOLE NONE 0 0 1369 MASTERCARD INC CL A CL A 57636Q104 4998 17580 SH SOLE NONE 0 0 17580 MCCORMICK & CO INC COM NON VTG COM NON VTG 579780206 668 9380 SH SOLE NONE 0 0 9380 MCDONALDS CORP COM COM 580135101 1150 4987 SH SOLE NONE 0 0 4987 MERCK & CO INC NEW COM COM 58933Y105 2477 28769 SH SOLE NONE 0 0 28769 META PLATFORMS INC CL A CL A 30303M102 841 6200 SH SOLE NONE 0 0 6200 MICROSOFT CORP COM COM 594918104 8142 34961 SH SOLE NONE 0 0 34961 MORGAN STANLEY COM NEW COM NEW 617446448 311 3938 SH SOLE NONE 0 0 3938 NATIONAL FUEL GAS CO COM COM 636180101 240 3900 SH SOLE NONE 0 0 3900 NATIONAL GRID PLC SPON ADR NEW 2017 SPONSORED ADR NE 636274409 503 9768 SH SOLE NONE 0 0 9768 NEW YORK CMNTY BANCORP INC COM COM 649445103 167 19636 SH SOLE NONE 0 0 19636 NEXTERA ENERGY INC COM COM 65339F101 1703 21724 SH SOLE NONE 0 0 21724 NIKE INC CL B CL B 654106103 2824 33976 SH SOLE NONE 0 0 33976 NRG ENERGY INC COM NEW COM NEW 629377508 1103 28846 SH SOLE NONE 0 0 28846 NUCOR CORP COM COM 670346105 1501 14030 SH SOLE NONE 0 0 14030 NUVEEN N Y MUN VALUE FD INC COM COM 67062M105 191 23444 SH SOLE NONE 0 0 23444 NUVEEN NEW YORK AMT-FREE QUALITY MUN INCOME FD COM COM 670656107 319 32551 SH SOLE NONE 0 0 32551 NVIDIA CORP COM COM 67066G104 1823 15024 SH SOLE NONE 0 0 15024 ONE GAS INC COM COM 68235P108 464 6600 SH SOLE NONE 0 0 6600 ONEOK INC NEW COM COM 682680103 2150 41962 SH SOLE NONE 0 0 41962 ORACLE CORP COM COM 68389X105 246 4028 SH SOLE NONE 0 0 4028 PACER FDS TR US CASH COWS 100 ETF US CASH COWS 100 69374H881 671 16369 SH SOLE NONE 0 0 16369 PAYPAL HLDGS INC COM COM 70450Y103 383 4450 SH SOLE NONE 0 0 4450 PEPSICO INC COM COM 713448108 943 5780 SH SOLE NONE 0 0 5780 PFIZER INC COM COM 717081103 1404 32101 SH SOLE NONE 0 0 32101 PHILIP MORRIS INTL INC COM COM 718172109 323 3897 SH SOLE NONE 0 0 3897 PHILLIPS 66 COM COM 718546104 1682 20847 SH SOLE NONE 0 0 20847 PIMCO NEW YORK MUN INCOME FD II COM COM 72200Y102 83 10700 SH SOLE NONE 0 0 10700 POOL CORP COM COM 73278L105 986 3100 SH SOLE NONE 0 0 3100 PROCTER & GAMBLE CO COM COM 742718109 2830 22422 SH SOLE NONE 0 0 22422 PROLOGIS INC COM COM 74340W103 1363 13423 SH SOLE NONE 0 0 13423 PRUDENTIAL FINL INC COM COM 744320102 298 3480 SH SOLE NONE 0 0 3480 PUBLIC SVC ENTERPRISE GROUP INC COM COM 744573106 849 15108 SH SOLE NONE 0 0 15108 QUALCOMM INC COM COM 747525103 1398 12377 SH SOLE NONE 0 0 12377 RAYTHEON TECHNOLOGIES CORP COM COM 75513E101 1047 12796 SH SOLE NONE 0 0 12796 S&P GLOBAL INC COM COM 78409V104 2265 7420 SH Put SOLE NONE 0 0 7420 SCHWAB STRATEGIC TR US LARGE-CAP GROWTH ETF US LCAP GR ETF 808524300 1067 19120 SH SOLE NONE 0 0 19120 SEALED AIR CORP NEW COM COM 81211K100 253 5685 SH SOLE NONE 0 0 5685 SELECT SECTOR SPDR TR ENERGY ENERGY 81369Y506 2709 37621 SH SOLE NONE 0 0 37621 SELECT SECTOR SPDR TR FINANCIAL FINANCIAL 81369Y605 279 9213 SH SOLE NONE 0 0 9213 SHELL PLC SPONSORED ADR REPSTG ORD SH ISINUS7802593050 SPON ADS 780259305 1043 20978 SH SOLE NONE 0 0 20978 SPDR GOLD TR GOLD SHS GOLD SHS 78463V107 603 3905 SH SOLE NONE 0 0 3905 SPDR SER TR BLOOMBERG BARCLAYS U S CONV LIQUID BD INDEX BBG CONV SEC ETF 78464A359 889 14058 SH SOLE NONE 0 0 14058 STERIS PLC REGISTERED SHS ISINIE00BFY8C754 SHS USD G8473T100 202 1219 SH SOLE NONE 0 0 1219 TARGET CORP COM COM 87612E106 330 2225 SH SOLE NONE 0 0 2225 TESLA INC COM COM 88160R101 1525 5750 SH SOLE NONE 0 0 5750 THERMO FISHER SCIENTIFIC INC COM COM 883556102 220 435 SH SOLE NONE 0 0 435 TRACTOR SUPPLY CO COM COM 892356106 1312 7059 SH SOLE NONE 0 0 7059 UNDER ARMOUR INC CL A CL A 904311107 66 10000 SH SOLE NONE 0 0 10000 UNION PAC CORP COM COM 907818108 1053 5406 SH SOLE NONE 0 0 5406 UNITED PARCEL SVC INC CL B CL B 911312106 279 1729 SH SOLE NONE 0 0 1729 UNITED STS COMMODITY INDEX FDS TR COM UNIT REPSTG U S COPPER INDEX FD CM REP COPP FD 911718104 220 10800 SH SOLE NONE 0 0 10800 UNITEDHEALTH GROUP INC COM COM 91324P102 1651 3270 SH SOLE NONE 0 0 3270 VANGUARD INDEX FDS VANGUARD GROWTH ETF GROWTH ETF 922908736 452 2115 SH SOLE NONE 0 0 2115 VANGUARD INDEX FDS VANGUARD MID-CAP ETF MID CAP ETF 922908629 391 2082 SH SOLE NONE 0 0 2082 VANGUARD SCOTTSDALE FDS VANGUARD SHORT-TERM CORPORATE BD INDEX FD SHRT TRM CORP BD 92206C409 452 6095 SH SOLE NONE 0 0 6095 VANGUARD SPECIALIZED FUNDS DIVID APPRECIATION ETF SHS DIV APP ETF 921908844 595 4408 SH SOLE NONE 0 0 4408 VERIZON COMMUNICATIONS INC COM COM 92343V104 2198 57903 SH SOLE NONE 0 0 57903 VISA INC COM CL A COM CL A 92826C839 4909 27634 SH SOLE NONE 0 0 27634 W P CAREY INC COM COM 92936U109 1991 28526 SH SOLE NONE 0 0 28526 WALMART INC COM COM 931142103 2949 22743 SH SOLE NONE 0 0 22743 WASTE CONNECTIONS INC COM ISINCA94106B1013 COM 94106B101 224 1650 SH SOLE NONE 0 0 1650 WASTE MGMT INC DEL COM COM 94106L109 2212 13812 SH SOLE NONE 0 0 13812 WISDOMTREE TR EMERGING MKTS EX-STATE-OWNED ENTERPRISES FD EM EX ST-OWNED 97717X578 1071 43541 SH SOLE NONE 0 0 43541 WISDOMTREE TR U S EFFICIENT CORE FD US EFFICIENT COR 97717Y790 935 30600 SH SOLE NONE 0 0 30600 WISDOMTREE TR U S LARGECAP FD US LARGECAP FUND 97717W588 929 24210 SH SOLE NONE 0 0 24210 WISDOMTREE TR US QUALITY DIVID GROWTH FD US QTLY DIV GRT 97717X669 1287 23879 SH SOLE NONE 0 0 23879 ZOETIS INC COM CL A 98978V103 2052 13843 SH SOLE NONE 0 0 13843