0001172661-23-002513.txt : 20230717
0001172661-23-002513.hdr.sgml : 20230717
20230714184843
ACCESSION NUMBER: 0001172661-23-002513
CONFORMED SUBMISSION TYPE: 13F-HR
PUBLIC DOCUMENT COUNT: 2
CONFORMED PERIOD OF REPORT: 20230630
FILED AS OF DATE: 20230717
DATE AS OF CHANGE: 20230714
EFFECTIVENESS DATE: 20230717
FILER:
COMPANY DATA:
COMPANY CONFORMED NAME: Herold Advisors, Inc.
CENTRAL INDEX KEY: 0001891713
IRS NUMBER: 132806151
STATE OF INCORPORATION: NY
FISCAL YEAR END: 1231
FILING VALUES:
FORM TYPE: 13F-HR
SEC ACT: 1934 Act
SEC FILE NUMBER: 028-21393
FILM NUMBER: 231090154
BUSINESS ADDRESS:
STREET 1: 845 THIRD AVENUE
STREET 2: 17TH FLOOR
CITY: NEW YORK
STATE: NY
ZIP: 10022
BUSINESS PHONE: 212-371-3950
MAIL ADDRESS:
STREET 1: 845 THIRD AVENUE
STREET 2: 17TH FLOOR
CITY: NEW YORK
STATE: NY
ZIP: 10022
13F-HR
1
primary_doc.xml
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0001891713
XXXXXXXX
06-30-2023
06-30-2023
false
Herold Advisors, Inc.
845 Third Avenue
17th Floor
New York
NY
10022
13F HOLDINGS REPORT
028-21393
000105090
801-11216
N
Larry Herold
Chief Operating Officer
212-371-3950
/s/ Larry Herold
New York
NY
07-14-2023
0
239
326689143
INFORMATION TABLE
2
infotable.xml
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ADOBE SYSTEMS INCORPORATED
COM
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ADVANCE AUTO PARTS INC
COM
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ADVANCED MICRO DEVICES INC
COM
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1935
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AIR PRODS & CHEMS INC
COM
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ALLIANCEBERNSTEIN HLDG L P
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ALPHABET INC
CAP STK CL C
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ALTRIA GROUP INC
COM
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AMAZON COM INC
COM
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COM
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APPLE INC
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ARCHER DANIELS MIDLAND CO
COM
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COM
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BANK AMERICA CORP
COM
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COM
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BLACKSTONE INC
COM
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BRISTOL-MYERS SQUIBB CO
COM
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BROADCOM INC
COM
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BROOKFIELD CORP
CL A LTD VT SH
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BROOKFIELD INFRAST PARTNERS
LP INT UNIT
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BROOKFIELD INFRASTRUCTURE CO
COM SB VTG SHS A
11275Q107
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BROOKFIELD RENEWABLE CORP
CL A SUB VTG
11284V105
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BROOKFIELD RENEWABLE PARTNER
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CALAMOS DYNAMIC CONV & INCOM
COM
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CARDINAL HEALTH INC
COM
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CATERPILLAR INC
COM
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CHARGEPOINT HOLDINGS INC
COM CL A
15961R105
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13000
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CHEVRON CORP NEW
COM
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CHUBB LIMITED
COM
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CIMPRESS PLC
SHS EURO
G2143T103
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CINTAS CORP
COM
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CISCO SYS INC
COM
17275R102
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CITIGROUP INC
COM NEW
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COCA COLA CO
COM
191216100
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COHERENT CORP
COM
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COMCAST CORP NEW
CL A
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CONOCOPHILLIPS
COM
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CONSOLIDATED EDISON INC
COM
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CORNING INC
COM
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COSTCO WHSL CORP NEW
COM
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COM
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CVS HEALTH CORP
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DEERE & CO
COM
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DIAMONDBACK ENERGY INC
COM
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DICKS SPORTING GOODS INC
COM
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COM
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COM
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DOW INC
COM
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COM
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SHS
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COM
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COM
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FORTUNE BRANDS INNOVATIONS I
COM
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COM
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GENERAL ELECTRIC CO
COM NEW
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GENERAL MTRS CO
COM
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GILEAD SCIENCES INC
COM
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ACCES TREASURY
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ACTIVEBETA WRLD
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INNOVAT EQ ETF
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ACTIVEBETA US LG
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GOLDMAN SACHS GROUP INC
COM
38141G104
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SH
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GSK PLC
SPONSORED ADR
37733W204
362780
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HALEON PLC
SPON ADS
405552100
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COM
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SH
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0
0
HERSHEY CO
COM
427866108
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SH
SOLE
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0
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HESS CORP
COM
42809H107
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1500
SH
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COM
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SH
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0
0
HOME DEPOT INC
COM
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SH
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0
0
ICICI BANK LIMITED
ADR
45104G104
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40700
SH
SOLE
40700
0
0
ILLINOIS TOOL WKS INC
COM
452308109
316453
1265
SH
SOLE
1265
0
0
INSPIRE MED SYS INC
COM
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324640
1000
SH
SOLE
1000
0
0
INTEL CORP
COM
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INTERNATIONAL BUSINESS MACHS
COM
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SH
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INTUIT
COM
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0
0
INTUITIVE SURGICAL INC
COM NEW
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SH
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S&P500 HDL VOL
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INVESCO EXCH TRADED FD TR II
S&P ULTRA DIVIDE
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SH
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0
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INVESCO EXCH TRD SLF IDX FD
RUSL 1000 DYNM
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SH
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0
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INVESCO EXCHANGE TRADED FD T
HIG YLD EQ DIV
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242788
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SH
SOLE
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0
0
INVESCO EXCHANGE TRADED FD T
S&P500 EQL WGT
46137V357
335942
2245
SH
SOLE
2245
0
0
INVESCO EXCHANGE TRADED FD T
S&P 500 GARP ETF
46137V431
1323653
14581
SH
SOLE
14581
0
0
INVESCO QQQ TR
UNIT SER 1
46090E103
217021
587
SH
SOLE
587
0
0
IQVIA HLDGS INC
COM
46266C105
1258712
5600
SH
SOLE
5600
0
0
IRON MTN INC DEL
COM
46284V101
497242
8751
SH
SOLE
8751
0
0
ISHARES INC
CORE MSCI EMKT
46434G103
284846
5779
SH
SOLE
5779
0
0
ISHARES SILVER TR
ISHARES
46428Q109
535933
25655
SH
SOLE
25655
0
0
ISHARES TR
CORE DIV GRWTH
46434V621
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25016
SH
SOLE
25016
0
0
ISHARES TR
RUS MID CAP ETF
464287499
365151
5000
SH
SOLE
5000
0
0
ISHARES TR
EAFE VALUE ETF
464288877
247587
5059
SH
SOLE
5059
0
0
ISHARES TR
CORE S&P500 ETF
464287200
1385266
3108
SH
SOLE
3108
0
0
ISHARES TR
U.S. TECH ETF
464287721
280560
2577
SH
SOLE
2577
0
0
ISHARES TR
IBOXX INV CP ETF
464287242
374597
3464
SH
SOLE
3464
0
0
ISHARES TR
20 YR TR BD ETF
464287432
351025
3410
SH
SOLE
3410
0
0
ISHARES TR
CONV BD ETF
46435G102
959080
12560
SH
SOLE
12560
0
0
ISHARES TR
MSCI USA QLT FCT
46432F339
305618
2266
SH
SOLE
2266
0
0
ISHARES TR
EAFE GRWTH ETF
464288885
382182
4006
SH
SOLE
4006
0
0
ISHARES TR
ISHS 5-10YR INVT
464288638
457203
9041
SH
SOLE
9041
0
0
J P MORGAN EXCHANGE TRADED F
BETABUILDRS US
46641Q399
219203
2750
SH
SOLE
2750
0
0
J P MORGAN EXCHANGE TRADED F
US QUALTY FCTR
46641Q761
1145393
25867
SH
SOLE
25867
0
0
J P MORGAN EXCHANGE TRADED F
ULTRA SHRT INC
46641Q837
1965007
39191
SH
SOLE
39191
0
0
J P MORGAN EXCHANGE TRADED F
INCOME ETF
46641Q159
1532685
33909
SH
SOLE
33909
0
0
J P MORGAN EXCHANGE TRADED F
EQUITY PREMIUM
46641Q332
1543456
27896
SH
SOLE
27896
0
0
JOHNSON & JOHNSON
COM
478160104
3155095
19062
SH
SOLE
19062
0
0
JPMORGAN CHASE & CO
COM
46625H100
4791928
32948
SH
SOLE
32948
0
0
KINDER MORGAN INC DEL
COM
49456B101
501395
29117
SH
SOLE
29117
0
0
KROGER CO
COM
501044101
253800
5400
SH
SOLE
5400
0
0
LAM RESEARCH CORP
COM
512807108
940504
1463
SH
SOLE
1463
0
0
LILLY ELI & CO
COM
532457108
4252949
9068
SH
SOLE
9068
0
0
LOCKHEED MARTIN CORP
COM
539830109
1461246
3174
SH
SOLE
3174
0
0
LOWES COS INC
COM
548661107
774151
3430
SH
SOLE
3430
0
0
MASTERCARD INCORPORATED
CL A
57636Q104
6791987
17269
SH
SOLE
17269
0
0
MCDONALDS CORP
COM
580135101
1461616
4898
SH
SOLE
4898
0
0
MERCK & CO INC
COM
58933Y105
4195776
36362
SH
SOLE
36362
0
0
META PLATFORMS INC
CL A
30303M102
2383371
8305
SH
SOLE
8305
0
0
MICROSOFT CORP
COM
594918104
14138411
41518
SH
SOLE
41518
0
0
MODERNA INC
COM
60770K107
233888
1925
SH
SOLE
1925
0
0
MONDELEZ INTL INC
CL A
609207105
218820
3000
SH
SOLE
3000
0
0
MORGAN STANLEY
COM NEW
617446448
323138
3784
SH
SOLE
3784
0
0
NATIONAL FUEL GAS CO
COM
636180101
200304
3900
SH
SOLE
3900
0
0
NATIONAL GRID PLC
SPONSORED ADR NE
636274409
694580
10318
SH
SOLE
10318
0
0
NETFLIX INC
COM
64110L106
428156
972
SH
SOLE
972
0
0
NEW YORK CMNTY BANCORP INC
COM
649445103
425716
37875
SH
SOLE
37875
0
0
NEXTERA ENERGY INC
COM
65339F101
1552402
20922
SH
SOLE
20922
0
0
NIKE INC
CL B
654106103
3860446
34977
SH
SOLE
34977
0
0
NUCOR CORP
COM
670346105
1874291
11430
SH
SOLE
11430
0
0
NUVEEN N Y MUN VALUE FD
COM
67062M105
217966
25794
SH
SOLE
25794
0
0
NUVEEN NEW YORK AMT QLT MUNI
COM
670656107
417632
40351
SH
SOLE
40351
0
0
NVIDIA CORPORATION
COM
67066G104
6597118
15595
SH
SOLE
15595
0
0
OCCIDENTAL PETE CORP
COM
674599105
247254
4205
SH
SOLE
4205
0
0
ONE GAS INC
COM
68235P108
476223
6200
SH
SOLE
6200
0
0
ONEOK INC NEW
COM
682680103
2650338
42941
SH
SOLE
42941
0
0
ORACLE CORP
COM
68389X105
618349
5192
SH
SOLE
5192
0
0
PACER FDS TR
US CASH COWS 100
69374H881
1720418
35940
SH
SOLE
35940
0
0
PEPSICO INC
COM
713448108
1163738
6283
SH
SOLE
6283
0
0
PFIZER INC
COM
717081103
1944952
53025
SH
SOLE
53025
0
0
PHILIP MORRIS INTL INC
COM
718172109
535348
5484
SH
SOLE
5484
0
0
PHILLIPS 66
COM
718546104
2282385
23929
SH
SOLE
23929
0
0
PIMCO NEW YORK MUN FD II
COM
72200Y102
81898
10791
SH
SOLE
10791
0
0
PROCTER AND GAMBLE CO
COM
742718109
3791387
24985
SH
SOLE
24985
0
0
PROLOGIS INC.
COM
74340W103
1646063
13423
SH
SOLE
13423
0
0
PRUDENTIAL FINL INC
COM
744320102
298251
3381
SH
SOLE
3381
0
0
PUBLIC SVC ENTERPRISE GRP IN
COM
744573106
967450
15452
SH
SOLE
15452
0
0
QUALCOMM INC
COM
747525103
1537637
12917
SH
SOLE
12917
0
0
QUANTA SVCS INC
COM
74762E102
294675
1500
SH
SOLE
1500
0
0
RAYTHEON TECHNOLOGIES CORP
COM
75513E101
1817572
18555
SH
SOLE
18555
0
0
S&P GLOBAL INC
COM
78409V104
2673937
6670
SH
SOLE
6670
0
0
SCHWAB STRATEGIC TR
US LCAP GR ETF
808524300
1070286
14280
SH
SOLE
14280
0
0
SCHWAB STRATEGIC TR
SHT TM US TRES
808524862
231890
4825
SH
SOLE
4825
0
0
SEALED AIR CORP NEW
COM
81211K100
603920
15098
SH
SOLE
15098
0
0
SELECT SECTOR SPDR TR
FINANCIAL
81369Y605
274801
8152
SH
SOLE
8152
0
0
SELECT SECTOR SPDR TR
ENERGY
81369Y506
2988821
36821
SH
SOLE
36821
0
0
SHELL PLC
SPON ADS
780259305
1304770
21610
SH
SOLE
21610
0
0
SPDR GOLD TR
GOLD SHS
78463V107
1061602
5955
SH
SOLE
5955
0
0
SPDR S&P 500 ETF TR
TR UNIT
78462F103
238927
539
SH
SOLE
539
0
0
SPDR SER TR
BBG CONV SEC ETF
78464A359
930337
13300
SH
SOLE
13300
0
0
SPDR SER TR
PORTFOLIO LN TSR
78464A664
722802
24174
SH
SOLE
24174
0
0
STARBUCKS CORP
COM
855244109
229998
2322
SH
SOLE
2322
0
0
TERADYNE INC
COM
880770102
785656
7057
SH
SOLE
7057
0
0
TESLA INC
COM
88160R101
2215362
8463
SH
SOLE
8463
0
0
THERMO FISHER SCIENTIFIC INC
COM
883556102
631353
1210
SH
SOLE
1210
0
0
TRACTOR SUPPLY CO
COM
892356106
1230857
5567
SH
SOLE
5567
0
0
TRAVELERS COMPANIES INC
COM
89417E109
208392
1200
SH
SOLE
1200
0
0
TYSON FOODS INC
CL A
902494103
543322
10645
SH
SOLE
10645
0
0
UNION PAC CORP
COM
907818108
843035
4120
SH
SOLE
4120
0
0
UNITED PARCEL SERVICE INC
CL B
911312106
1000333
5581
SH
SOLE
5581
0
0
UNITED STS COMMODITY INDEX F
CM REP COPP FD
911718104
250560
10800
SH
SOLE
10800
0
0
UNITEDHEALTH GROUP INC
COM
91324P102
1765398
3673
SH
SOLE
3673
0
0
VANGUARD BD INDEX FDS
TOTAL BND MRKT
921937835
469966
6465
SH
SOLE
6465
0
0
VANGUARD INDEX FDS
GROWTH ETF
922908736
696082
2460
SH
SOLE
2460
0
0
VANGUARD INDEX FDS
SMALL CP ETF
922908751
287794
1447
SH
SOLE
1447
0
0
VANGUARD INDEX FDS
TOTAL STK MKT
922908769
423180
1921
SH
SOLE
1921
0
0
VANGUARD INDEX FDS
MID CAP ETF
922908629
698324
3172
SH
SOLE
3172
0
0
VANGUARD SCOTTSDALE FDS
SHRT TRM CORP BD
92206C409
265730
3513
SH
SOLE
3513
0
0
VANGUARD SPECIALIZED FUNDS
DIV APP ETF
921908844
991066
6101
SH
SOLE
6101
0
0
VERIZON COMMUNICATIONS INC
COM
92343V104
2300936
61869
SH
SOLE
61869
0
0
VISA INC
COM CL A
92826C839
6971737
29357
SH
SOLE
29357
0
0
WALMART INC
COM
931142103
4129842
26274
SH
SOLE
26274
0
0
WASTE MGMT INC DEL
COM
94106L109
476341
2747
SH
SOLE
2747
0
0
WISDOMTREE TR
US EFFICIENT COR
97717Y790
1004597
27100
SH
SOLE
27100
0
0
WISDOMTREE TR
ITL HDG QTLY DIV
97717X594
660996
16455
SH
SOLE
16455
0
0
WISDOMTREE TR
US LARGECAP FUND
97717W588
983246
21050
SH
SOLE
21050
0
0
WISDOMTREE TR
EM EX ST-OWNED
97717X578
670660
23995
SH
SOLE
23995
0
0
WISDOMTREE TR
US QTLY DIV GRT
97717X669
2298627
34483
SH
SOLE
34483
0
0
WISDOMTREE TR
YIELD ENHANCED
97717Y808
549308
11780
SH
SOLE
11780
0
0
WISDOMTREE TR
FLOATNG RAT TREA
97717Y527
1194076
23730
SH
SOLE
23730
0
0
WP CAREY INC
COM
92936U109
1808198
26764
SH
SOLE
26764
0
0
ZOETIS INC
CL A
98978V103
2528732
14684
SH
SOLE
14684
0
0