0001890183-24-000002.txt : 20240410
0001890183-24-000002.hdr.sgml : 20240410
20240410161302
ACCESSION NUMBER: 0001890183-24-000002
CONFORMED SUBMISSION TYPE: 13F-HR
PUBLIC DOCUMENT COUNT: 2
CONFORMED PERIOD OF REPORT: 20240331
FILED AS OF DATE: 20240410
DATE AS OF CHANGE: 20240410
EFFECTIVENESS DATE: 20240410
FILER:
COMPANY DATA:
COMPANY CONFORMED NAME: Holland Advisory Services, Inc.
CENTRAL INDEX KEY: 0001890183
ORGANIZATION NAME:
IRS NUMBER: 593889161
STATE OF INCORPORATION: FL
FISCAL YEAR END: 1231
FILING VALUES:
FORM TYPE: 13F-HR
SEC ACT: 1934 Act
SEC FILE NUMBER: 028-21515
FILM NUMBER: 24835917
BUSINESS ADDRESS:
STREET 1: 700 WEST GRANADA BOULEVARD
CITY: ORMOND BEACH
STATE: FL
ZIP: 32174
BUSINESS PHONE: 3866717526
MAIL ADDRESS:
STREET 1: 700 WEST GRANADA BOULEVARD
CITY: ORMOND BEACH
STATE: FL
ZIP: 32174
13F-HR
1
primary_doc.xml
X0202
13F-HR
LIVE
false
true
false
0001890183
XXXXXXXX
03-31-2024
03-31-2024
Holland Advisory Services, Inc.
700 WEST GRANADA BOULEVARD
ORMOND BEACH
FL
32174
13F HOLDINGS REPORT
028-21515
000136302
801-110617
N
Kalon Hoard
President
3866717526
Kalon M Hoard
Ormond Beach
FL
04-10-2024
0
43
91257585
false
INFORMATION TABLE
2
03-31-2024.xml
ALTRIA GROUP INC
COM
02209S103
329303
7549
SH
SOLE
0
0
0
7549
AMGEN INC
COM
031162100
380642
1339
SH
SOLE
0
0
0
1339
APPLE INC
COM
037833100
1331950
7767
SH
SOLE
0
0
0
7767
BOEING CO
COM
097023105
232327
1204
SH
SOLE
0
0
0
1204
BROWN & BROWN INC
COM
115236101
642411
7338
SH
SOLE
0
0
0
7338
CARNIVAL CORP
UNIT 99/99/9999
143658300
283848
17371
SH
SOLE
0
0
0
17371
CATERPILLAR INC
COM
149123101
315546
861
SH
SOLE
0
0
0
861
CISCO SYS INC
COM
17275R102
211192
4231
SH
SOLE
0
0
0
4231
COMCAST CORP NEW
CL A
20030N101
321833
7424
SH
SOLE
0
0
0
7424
DISNEY WALT CO
COM
254687106
270705
2212
SH
SOLE
0
0
0
2212
EXXON MOBIL CORP
COM
30231G102
642013
5523
SH
SOLE
0
0
0
5523
HOME DEPOT INC
COM
437076102
209866
547
SH
SOLE
0
0
0
547
HUBBELL INC
COM
443510607
336078
810
SH
SOLE
0
0
0
810
INTERNATIONAL BUSINESS MACHS
COM
459200101
238073
1247
SH
SOLE
0
0
0
1247
INVESCO QQQ TR
UNIT SER 1
46090E103
432910
975
SH
SOLE
0
0
0
975
ISHARES TR
RUS 2000 GRW ETF
464287648
287369
1061
SH
SOLE
0
0
0
1061
ISHARES TR
CORE S&P MCP ETF
464287507
11106526
182854
SH
SOLE
0
79
0
182775
ISHARES TR
S&P MC 400VL ETF
464287705
245576
2076
SH
SOLE
0
0
0
2076
ISHARES TR
CORE S&P SCP ETF
464287804
1054603
9542
SH
SOLE
0
31
0
9512
ISHARES TR
CORE S&P500 ETF
464287200
20663541
39304
SH
SOLE
0
29
0
39276
ISHARES TR
S&P 500 GRWT ETF
464287309
342517
4056
SH
SOLE
0
0
0
4056
ISHARES TR
RUS MD CP GR ETF
464287481
1023172
8964
SH
SOLE
0
0
0
8964
ISHARES TR
RUS MDCP VAL ETF
464287473
397057
3168
SH
SOLE
0
0
0
3168
ISHARES TR
CORE MSCI EAFE
46432F842
831274
11200
SH
SOLE
0
0
0
11200
JOHNSON & JOHNSON
COM
478160104
390490
2468
SH
SOLE
0
0
0
2468
JPMORGAN CHASE & CO
COM
46625H100
719157
3590
SH
SOLE
0
0
0
3590
MCDONALDS CORP
COM
580135101
708415
2513
SH
SOLE
0
0
0
2513
MERCK & CO INC
COM
58933Y105
211306
1601
SH
SOLE
0
0
0
1601
MICROSOFT CORP
COM
594918104
1505965
3579
SH
SOLE
0
0
0
3579
MONDELEZ INTL INC
CL A
609207105
616546
8808
SH
SOLE
0
0
0
8808
PACER FDS TR
US CASH COWS 100
69374H881
13187592
226942
SH
SOLE
0
0
0
226942
PACER FDS TR
PACER US SMALL
69374H857
7062955
143673
SH
SOLE
0
0
0
143673
PACER FDS TR
DEVELOPED MRKT
69374H873
11510928
360279
SH
SOLE
0
179
0
360101
PHILIP MORRIS INTL INC
COM
718172109
744276
8124
SH
SOLE
0
0
0
8124
PROCTER AND GAMBLE CO
COM
742718109
606751
3740
SH
SOLE
0
0
0
3740
SELECT SECTOR SPDR TR
FINANCIAL
81369Y605
268304
6370
SH
SOLE
0
0
0
6370
VANGUARD INDEX FDS
TOTAL STK MKT
922908769
1737770
6686
SH
SOLE
0
0
0
6686
VANGUARD INDEX FDS
VALUE ETF
922908744
493374
3029
SH
SOLE
0
0
0
3029
VANGUARD INDEX FDS
SM CP VAL ETF
922908611
263723
1374
SH
SOLE
0
0
0
1374
VANGUARD SCOTTSDALE FDS
INT-TERM CORP
92206C870
8119771
100854
SH
SOLE
0
150
0
100704
VANGUARD SPECIALIZED FUNDS
DIV APP ETF
921908844
325046
1780
SH
SOLE
0
0
0
1780
VISA INC
COM CL A
92826C839
231789
831
SH
SOLE
0
0
0
831
WALMART INC
COM
931142103
423095
7032
SH
SOLE
0
0
0
7032