0001628280-25-016871.txt : 20250404 0001628280-25-016871.hdr.sgml : 20250404 20250404174839 ACCESSION NUMBER: 0001628280-25-016871 CONFORMED SUBMISSION TYPE: 4 PUBLIC DOCUMENT COUNT: 1 CONFORMED PERIOD OF REPORT: 20250401 FILED AS OF DATE: 20250404 DATE AS OF CHANGE: 20250404 REPORTING-OWNER: OWNER DATA: COMPANY CONFORMED NAME: Pillai Anu CENTRAL INDEX KEY: 0001896798 ORGANIZATION NAME: FILING VALUES: FORM TYPE: 4 SEC ACT: 1934 Act SEC FILE NUMBER: 001-41261 FILM NUMBER: 25815969 MAIL ADDRESS: STREET 1: C/O DIRECT DIGITAL HOLDINGS, INC. STREET 2: 1233 WEST LOOP SUITE 1170 CITY: HOUSTON STATE: TX ZIP: 77027 ISSUER: COMPANY DATA: COMPANY CONFORMED NAME: Direct Digital Holdings, Inc. CENTRAL INDEX KEY: 0001880613 STANDARD INDUSTRIAL CLASSIFICATION: SERVICES-ADVERTISING [7310] ORGANIZATION NAME: 07 Trade & Services EIN: 872306185 STATE OF INCORPORATION: DE FISCAL YEAR END: 1231 BUSINESS ADDRESS: STREET 1: 1177 WEST LOOP SOUTH STREET 2: SUITE 1310 CITY: HOUSTON STATE: TX ZIP: 77027 BUSINESS PHONE: 832-402-1051 MAIL ADDRESS: STREET 1: 1177 WEST LOOP SOUTH STREET 2: SUITE 1310 CITY: HOUSTON STATE: TX ZIP: 77027 4 1 wk-form4_1743803313.xml FORM 4 X0508 4 2025-04-01 0 0001880613 Direct Digital Holdings, Inc. DRCT 0001896798 Pillai Anu 1177 WEST LOOP SOUTH, SUITE 1310 HOUSTON TX 77027 0 1 0 0 Chief Technology Officer 0 Restricted Stock Units 2025-04-01 4 A 0 22500 0 A Class A Common Stock, par value $0.001 per share 22500 22500 D Employee Stock Options (right to buy) 0.64 2025-04-01 4 A 0 22500 0 A 2035-04-01 Class A Common Stock, par value $0.001 per share 22500 22500 D Each restricted stock unit represents a contingent right to one share of DRCT's Class A Common Stock, par value $0.001 per share, upon settlement. The restricted stock units will vest in three annual installments, with 33% to vest on each of the first and second anniversary of the grant date and the remaining 34% to vest on the third anniversary of the grant date. Vesting will be accelerated upon certain termination of employment events and upon a "Change in Control" (as defined in the Direct Digital Holdings, Inc. 2022 Omnibus Incentive Plan). This option is scheduled to vest in three equal annual installments beginning on April 1, 2026. /s/ Mark Walker, attorney-in-fact for Anu Pillai 2025-04-04