Organization and Description of Business (Tables)

12 Months Ended

Dec. 31, 2023

Organization and Description of Business

Schedule of ownership in subsidiaries

	Current %		Business
Subsidiary	Ownership		Segment	Date of Formation	Date of Acquisition
Colossus Media, LLC	100.0	%	Sell-side	September 8, 2017	June 21, 2018
Orange142, LLC	100.0	%	Buy-side	March 6, 2013	September 30, 2020
Huddled Masses, LLC	100.0	%	Buy-side	November 13, 2012	June 21, 2018
Direct Digital Holdings, LLC (1)			N/A	June 21, 2018	February 15, 2022

⁽¹⁾     DDH owns 100% of the voting interest in Direct Digital Holding, LLC. As of December 31, 2023, DDH owns 24.2% of the economic interest in Direct Digital Holdings, LLC. See further discussion of the Up-C structure in Note 6 of our consolidated financial statements.