Segment Information - Assets (Details) - USD ($)	Sep. 30, 2023	Dec. 31, 2022
Segment Reporting Information [Line Items]
Total assets	$ 86,748,330	$ 58,126,039
Corporate, Non-Segment
Segment Reporting Information [Line Items]
Total assets	8,798,843	6,928,144
Buy-side advertising | Operating Segments
Segment Reporting Information [Line Items]
Total assets	23,809,849	25,685,528
Sell-side advertising | Operating Segments
Segment Reporting Information [Line Items]
Total assets	$ 54,139,638	$ 25,512,367