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Segment Information (Tables)
3 Months Ended
Mar. 31, 2023
Segment Information  
Schedule of information by segment

Revenue by business segment is as follows:

 

March 31, 

    

2023

    

2022

Buy-side advertising

$

7,439,666

$

5,831,041

Sell-side advertising

13,783,244

 

5,539,296

Total revenues

$

21,222,910

$

11,370,337

Operating income (loss) by business segment reconciled to income (loss) before taxes is as follows:

 

March 31, 

    

2023

    

2022

Buy-side advertising

$

1,504,861

$

1,074,210

Sell-side advertising

 

1,278,332

 

651,042

Corporate office expenses

 

(2,924,532)

 

(1,140,381)

Total operating income (loss)

(141,339)

584,871

Corporate other expense

(1,267,243)

(1,256,494)

Loss before taxes

$

(1,408,582)

$

(671,623)

Total assets by business segment are as follows:

March 31, 

December 31, 

    

2023

    

2022

Buy-side advertising

$

25,840,255

$

25,685,528

Sell-side advertising

 

20,140,458

 

25,512,367

Corporate office

 

7,203,615

 

6,928,144

Total assets

$

53,184,328

$

58,126,039