Segment Information (Tables)

9 Months Ended

Sep. 30, 2022

Segment Information

Schedule of information by segment

Revenue by business segment is as follows:

	For the Three Months				For the Nine Months
	Ended				Ended
	September 30,				September 30,
	2022		2021		2022		2021
Buy-side advertising	$	7,130,736	$	6,033,883	$	22,283,044	$	19,975,235
Sell-side advertising		18,854,639		2,326,862		36,333,976		5,261,135
Total revenues	$	25,985,375	$	8,360,745	$	58,617,020	$	25,236,370

Operating income (loss) by business segment reconciled to income before taxes is as follows:

	For the Three Months				For the Nine Months
	Ended				Ended
	September 30,				September 30,
	2022		2021		2022		2021
Buy-side advertising	$	1,357,635	$	1,096,764	$	5,620,194	$	4,705,408
Sell-side advertising		2,365,495		115,453		4,599,629		277,293
Corporate office expenses		(1,878,306)		(645,305)		(4,725,981)		(1,921,973)
Total operating income		1,844,824		566,912		5,493,842		3,060,728
Corporate other expense		(905,605)		(792,400)		(2,525,207)		(2,382,149)
Income before taxes	$	939,219	$	(225,488)	$	2,968,635	$	678,579

Total assets by business segment are as follows:

	As of		As of
	September 30,		December 31,
	2022		2021
Buy-side advertising	$	26,454,069	$	25,648,105
Sell-side advertising		22,597,857		8,277,575
Corporate office expenses		4,748,575		2,074,253
Total assets	$	53,800,501	$	35,999,933