0001104659-24-033999.txt : 20240313 0001104659-24-033999.hdr.sgml : 20240313 20240313170232 ACCESSION NUMBER: 0001104659-24-033999 CONFORMED SUBMISSION TYPE: 4 PUBLIC DOCUMENT COUNT: 1 CONFORMED PERIOD OF REPORT: 20240311 FILED AS OF DATE: 20240313 DATE AS OF CHANGE: 20240313 REPORTING-OWNER: OWNER DATA: COMPANY CONFORMED NAME: Lowrey Maria Vilchez CENTRAL INDEX KEY: 0001943064 ORGANIZATION NAME: FILING VALUES: FORM TYPE: 4 SEC ACT: 1934 Act SEC FILE NUMBER: 001-41261 FILM NUMBER: 24746852 MAIL ADDRESS: STREET 1: C/O DIRECT DIGITAL HOLDINGS, INC. STREET 2: 1177 WEST LOOP SOUTH STE 1310 CITY: HOUSTON STATE: TX ZIP: 77027 ISSUER: COMPANY DATA: COMPANY CONFORMED NAME: Direct Digital Holdings, Inc. CENTRAL INDEX KEY: 0001880613 STANDARD INDUSTRIAL CLASSIFICATION: SERVICES-ADVERTISING [7310] ORGANIZATION NAME: 07 Trade & Services IRS NUMBER: 872306185 STATE OF INCORPORATION: DE FISCAL YEAR END: 1231 BUSINESS ADDRESS: STREET 1: 1177 WEST LOOP SOUTH STREET 2: SUITE 1310 CITY: HOUSTON STATE: TX ZIP: 77027 BUSINESS PHONE: 832-402-1051 MAIL ADDRESS: STREET 1: 1177 WEST LOOP SOUTH STREET 2: SUITE 1310 CITY: HOUSTON STATE: TX ZIP: 77027 4 1 tm248688-4_4seq1.xml OWNERSHIP DOCUMENT X0508 4 2024-03-11 0 0001880613 Direct Digital Holdings, Inc. DRCT 0001943064 Lowrey Maria Vilchez C/O DIRECT DIGITAL HOLDINGS, INC. 1177 WEST LOOP SOUTH, SUITE 1310 HOUSTON TX 77027 0 1 0 0 Chief Growth Officer 0 Class A Common Stock 2024-03-11 4 A 0 10090 0 A 12833 D Represents an award of fully vested shares of the Class A Common Stock, par value $0.001 per share ("Class A Common Stock") of Direct Digital Holdings, Inc. (the "Issuer") granted to the Reporting Person in lieu of annual incentive cash awards earned by the Reporting Person for the fiscal year ended December 31, 2023 under the Issuer's 2022 Omnibus Incentive Plan. /s/ Mark Walker, attorney-in-fact for Maria Vilchez Lowrey 2024-03-13