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Consolidated Statements of Operations - CNY (¥)
12 Months Ended
Dec. 31, 2022
Dec. 31, 2021
Dec. 31, 2020
Revenues      
Total revenues ¥ 1,011,063,766 ¥ 643,371,949 ¥ 212,084,571
Company owned and operated stores      
Store rental expenses 250,604,189    
Marketing expenses 81,017,100 50,316,856 16,986,023
General and administrative expenses (including general and administrative expenses from transactions with a related party of RMB1,845,960, nil and RMB160,532 for the years ended December 31, 2022, 2021 and 2020, respectively) 289,544,688 174,962,876 79,366,314
Franchise and royalty expenses (including franchise and royalty expenses from transactions with a related party of RMB31,882,569, RMB15,576,324 and RMB5,147,252 for the years ended December 31, 2022, 2021 and 2020, respectively) 35,595,253 18,800,024 8,591,902
Other operating costs and expenses 8,340,034 2,134,905 2,712,522
Loss on disposal of property and equipment 8,835,137 1,546,122  
Impairment losses of long-lived assets 7,222,765 1,001,880 0
Other income 7,152,455 3,475,871 3,338,788
Total costs and expenses, net 1,592,247,420 1,017,836,048 353,256,965
Operating loss (581,183,654) (374,464,099) (141,172,394)
Interest income 2,703,219 315,550 511,389
Interest expenses (14,804,002) (1,901,653)  
Foreign currency transaction loss (6,275,369) (1,301,963) (2,399,162)
Changes in fair value of convertible notes (4,493,605) (5,577,001)  
Changes in fair value of warrant liabilities 45,903,468    
Changes in fair value of ESA derivative liabilities (186,598,308)    
Loss before income taxes (744,748,251) (382,929,166) (143,060,167)
Income tax expenses 0 0 0
Net loss (744,748,251) (382,929,166) (143,060,167)
Less: Net Loss attributable to non-controlling interests 2,103,019 1,208,147 1,060,660
Net Loss attributable to shareholders of the Company ¥ (742,645,232) ¥ (381,721,019) ¥ (141,999,507)
Basic loss per ordinary share ¥ (5.80) ¥ (3.14) ¥ (1.33)
Diluted loss per ordinary share ¥ (5.80) ¥ (3.14) ¥ (1.33)
Company Owned And Operated Stores      
Revenues      
Total revenues ¥ 938,096,823 ¥ 617,226,090 ¥ 206,036,187
Company owned and operated stores      
Food and packaging (including cost of Company owned and operated stores from transactions with a related party of RMB36,862,860, RMB19,521,561 and RMB8,864,342 for the years ended December 31, 2022, 2021 and 2020, respectively) 314,550,334 207,947,581 74,401,872
Store rental expenses 236,838,444 148,152,234 54,719,146
Payroll and employee benefits 268,857,299 199,329,992 50,314,270
Delivery costs 73,615,391 38,604,864 12,232,737
Other operating expenses (including service fee from transactions with a related party of RMB550,000, nil and nil for the years ended December 31, 2022, 2021 and 2020, respectively) 107,769,989 99,104,765 35,613,651
Store depreciation and amortization 118,658,800 62,678,633 16,449,684
Company owned and operated store costs and expenses 1,120,290,257 755,818,069 243,731,360
Other revenues      
Revenues      
Total revenues 72,966,943 26,145,859 6,048,384
Company owned and operated stores      
Costs of other revenues ¥ 48,554,641 ¥ 16,731,187 ¥ 5,207,632