Exhibit 99.1

Hour Loop Reports Second Quarter of 2025 Results

Profitability Continues Despite Challenges for the Overall Economy

Redmond, WA, Aug 12, 2025 – Hour Loop, Inc. (NASDAQ: HOUR) (“Hour Loop”), a leading online retailer, announces its financial and operational results for the quarter ended June 30, 2025.

Financial Highlights for Second Quarter of 2025:

● Net revenues decreased 3.4% to $27.1 million, compared to $28.1 million in the year-ago period;

● Net income increased to $1.2 million, compared to $0.6 million in the year-ago period; and

● Cash used in operating activities for the six months ended June 30, 2025, was $0.9 million, compared to cash provided by operating activities of $0.9 million in the year-ago period.

Management Commentary

“The second quarter of 2025 brought meaningful disruption to the retail sector as new U.S. trade actions targeting Chinese imports reshaped sourcing dynamics, pressured margins, and introduced heightened uncertainty across global supply chains. Retailers had to adapt quickly to rising costs and increased operational complexity.” said Sam Lai, CEO and interim CFO of Hour Loop.

“Despite these headwinds, Hour Loop delivered a strong quarter. Net income was nearly double compared to the same period last year, even as revenue declined modestly — marking our best second quarter performance to date.”

“This outcome was not accidental. Over the past several years, we’ve made focused investments to improve our operating efficiency, streamline our cost base, and build margin resilience. In the second quarter of 2025, we saw that effort materialize through expanded margins and reduced operating expenses. These improvements weren’t short-term fixes — they are structural gains that we believe position us to weather volatility and outperform through cycles.”

“Looking forward, we believe we are well-positioned for the second half of the year. Our strengthened operating model gives us the flexibility to defend margins or pursue growth offensively as conditions evolve.”

“To our shareholders — thank you for your continued trust. To our team around the world — your focus and execution made this performance possible. We’re proud of what we’ve accomplished together, and we remain committed to building long-term value, even in uncertain times.”

Second Quarter of 2025 Financial Results

Net revenues in the second quarter of 2025 were $27.1 million, compared to $28.1 million in the year-ago period. The decrease was mainly impacted by higher sales prices.

Gross profit percentage for the second quarter of 2025 increased 1.5% to 57.2% of net revenues, compared to 55.7% of net revenues in the comparable period a year ago. The increase was primarily driven by strategic price adjustments.

Operating expenses as a percentage of net revenues decreased 1.1% to 51.2%, compared to 52.3% of net revenues in the year-ago period. The decrease was mainly caused by the significant reimbursement for the claims of last year.

Net income in the second quarter of 2025 was $1.2 million, or $0.04 per diluted share, compared to $0.6 million, or $0.02 per diluted share, in the comparable year-ago period. The increase was driven by decreased costs and expenses as a result of the reasons mentioned above.

As of June 30, 2025, the Company had $0.3 million in cash and cash equivalents, compared to $2.1 million as of December 31, 2024. This decrease was driven by the loan repayment and growth of inventories.

Inventories as of June 30, 2025, were $20.9 million, compared to $14.6 million as of December 31, 2024. The Company intentionally ramped up inventory investment during the second quarter of 2025.

Full Year 2025 Financial Outlook

For the full year 2025, Hour Loop is not able to provide forward-looking guidance at this time due to ongoing economic uncertainty, primarily influenced by current tariff conditions.

About Hour Loop, Inc.

Hour Loop is an online retailer engaged in e-commerce retailing in the U.S. market. It has operated as a third-party seller on www.amazon.com and has sold merchandise on its website at www.hourloop.com since 2013. Hour Loop further expanded its operations to other marketplaces such as Walmart, eBay, and Etsy. To date, Hour Loop has generated practically all its revenue as a third-party seller on www.amazon.com and only a negligible amount of revenue from its own website and other marketplaces. Hour Loop manages more than 100,000 stock-keeping units (“SKUs”). Product categories include home/garden décor, toys, kitchenware, apparel, and electronics. Hour Loop’s primary strategy is to bring most of its vendors’ product selections to the customers. It has advanced software that assists Hour Loop in identifying product gaps so it can keep such products in stock year-round, including the entirety of the last quarter (holiday season) of the calendar year. In upcoming years, Hour Loop plans to expand its business rapidly by increasing the number of business managers, vendors, and SKUs.

Forward-Looking Statements

This press release contains statements that constitute “forward-looking statements,” including with respect to Hour Loop’s business strategy, product development and industry trends. Forward-looking statements are subject to numerous conditions, many of which are beyond the control of Hour Loop. While Hour Loop believes these forward-looking statements are reasonable, undue reliance should not be placed on any such forward-looking statements, which are based on information available to Hour Loop on the date of this release. These forward-looking statements are based upon current estimates and assumptions and are subject to various risks and uncertainties, including, without limitation, those set forth in Hour Loop’s filings with the Securities and Exchange Commission, as the same may be updated from time to time. Thus, actual results could be materially different. Hour Loop undertakes no obligation to update these statements whether as a result of new information, future events or otherwise, after the date of this release, except as required by law.

Investor Contact

Finance Department, Hour Loop, Inc.

finance@hourloop.com

HOUR LOOP, INC.

CONSOLIDATED BALANCE SHEETS

(In U.S. Dollars, except for share and per share data)

As of June 30, 2025 and December 31, 2024

(Unaudited)

	June 30, 2025		December 31, 2024
ASSETS
Current assets
Cash	$	325,354	$	2,119,581
Accounts receivable, net		477,955		1,650,547
Inventory, net		20,940,746		14,640,632
Prepaid expenses and other current assets		525,287		327,894
Total current assets		22,269,342		18,738,654
Property and equipment, net		40,574		56,797
Deferred tax assets		513,152		1,060,104
Operating lease right-of-use lease assets		137,465		111,409
Total non-current assets		691,191		1,228,310
TOTAL ASSETS	$	22,960,533	$	19,966,964
LIABILITIES AND STOCKHOLDERS’ EQUITY
Current liabilities
Accounts payable	$	8,584,090	$	4,176,305
Credit cards payable		2,980,539		3,389,880
Short-term loan		683,760		610,967
Operating lease liabilities-current		75,897		114,540
Accrued expenses and other current liabilities		732,367		2,322,535
Due to related parties		2,660,418		4,192,995
Total current liabilities		15,717,071		14,807,222
Non-current liabilities
Operating lease liabilities-non-current		61,334		-
Deferred tax liabilities		19,464		-
Total non-current liabilities		80,798		-
Total liabilities		15,797,869		14,807,222
Commitments and contingencies		-		-
Stockholders’ equity
Preferred stock: $0.0001 par value per share, 10,000,000 shares authorized, none issued and outstanding as of June 30, 2025 and December 31, 2024		-		-
Common stock: $0.0001 par value per share, 300,000,000 shares authorized, 35,160,190 and 35,143,460 shares issued and outstanding as of June 30, 2025 and December 31, 2024, respectively		3,516		3,514
Additional paid-in capital		5,832,685		5,802,686
Retained earnings (accumulated deficit)		1,236,343		(595,175	)
Accumulated other comprehensive income (loss)		90,120		(51,283	)
Total stockholders’ equity		7,162,664		5,159,742
TOTAL LIABILITIES AND STOCKHOLDERS’ EQUITY	$	22,960,533	$	19,966,964

The accompanying footnotes are an integral part of these unaudited consolidated financial statements.

HOUR LOOP, INC.

CONSOLIDATED STATEMENTS OF OPERATIONS AND COMPREHENSIVE INCOME

(In U.S. Dollars, except for share and per share data)

For the Three Months and Six Months Ended June 30, 2025 and 2024

(Unaudited)

	Three Months Ended June 30,						Six Months Ended June 30,
	2025			2024			2025			2024
Revenues, net	$	27,103,106		$	28,070,707		$	52,940,196		$	52,751,829
Cost of revenues		(11,605,754	)		(12,445,297	)		(23,297,546	)		(22,674,213	)
Gross profit		15,497,352			15,625,410			29,642,650			30,077,616
Operating expenses
Selling and marketing		11,715,571			12,843,697			22,962,568			24,017,888
General and administrative		2,160,930			1,844,517			4,138,366			3,584,360
Total operating expenses		13,876,501			14,688,214			27,100,934			27,602,248
Income from operations		1,620,851			937,196			2,541,716			2,475,368
Other (expenses) income
Other expense		(2,300	)		(4,777	)		(1,999	)		(5,933	)
Interest expense		(43,782	)		(61,984	)		(90,837	)		(124,096	)
Other income		7,912			59,477			69,737			87,511
Total other expenses, net		(38,170	)		(7,284	)		(23,099	)		(42,518	)
Income before income taxes		1,582,681			929,912			2,518,617			2,432,850
Income tax expense		(405,680	)		(280,762	)		(687,099	)		(717,886	)
Net income		1,177,001			649,150			1,831,518			1,714,964
Other comprehensive income (loss)
Foreign currency translation adjustments		154,939			(8,058	)		141,403			(24,591	)
Total comprehensive income	$	1,331,940		$	641,092		$	1,972,921		$	1,690,373
Basic and diluted income per common share	$	0.04		$	0.02		$	0.06		$	0.05
Weighted-average number of common shares outstanding		35,160,095			35,108,804			35,155,795			35,102,203

The accompanying footnotes are an integral part of these unaudited consolidated financial statements.

HOUR LOOP, INC.

CONSOLIDATED STATEMENTS OF CASH FLOWS

(In U.S. Dollars)

For the Six Months Ended June 30, 2025 and 2024

(Unaudited)

	Six Months			Six Months
	Ended			Ended
	June 30,			June 30,
	2025			2024
Cash flows from operating activities
Net income	$	1,831,518		$	1,714,964
Reconciliation of net income to net cash used in operating activities:
Depreciation expenses		23,517			70,920
Amortization of operating lease right-of-use lease assets		122,018			98,773
Deferred tax assets		546,952			571,296
Deferred tax liabilities		19,464			-
Stock-based compensation		30,001			36,000
Inventory allowance		416,196			645,379
Unrealized foreign exchange gain		237,028			-
Changes in operating assets and liabilities:
Accounts receivable		1,172,592			(5,594	)
Inventory		(6,716,310	)		(1,026,905	)
Prepaid expenses and other current assets		(197,393	)		37,203
Accounts payable		4,407,785			1,875,374
Credit cards payable		(409,341	)		(2,120,514	)
Accrued expenses and other current liabilities		(2,283,745	)		(888,522	)
Operating lease liabilities		(125,712	)		(92,899	)
Income taxes payable		-			33,700
Net cash (used in) provided by operating activities		(925,430	)		949,175
Cash flows from investing activities:
Purchases of property and equipment		(801	)		(34,593	)
Net cash used in investing activities		(801	)		(34,593	)
Cash flows from financing activities:
Payments to related parties		(839,000	)		-
Net cash used in financing activities		(839,000	)		-
					-
Effect of changes in foreign currency exchange rates		(28,996	)		(51,838	)
Net change in cash		(1,794,227	)		862,744
Cash at beginning of the period		2,119,581			2,484,153
Cash at end of the period	$	325,354		$	3,346,897
Supplemental disclosures of cash flow information:
Cash paid for interest	$	11,095		$	9,883
Cash paid for income tax	$	52,841		$	109,260
Non-cash investing and financing activities:
Operating lease right-of-use of assets and operating lease liabilities recognized	$	134,648		$	172,903

The accompanying footnotes are an integral part of these unaudited consolidated financial statements.