X0306 4 2022-06-15 0001870997 Loyalty Ventures Inc. LYLT 0001158369 BALLOU ROGER H 8235 DOUGLAS AVENUE, SUITE 1200 DALLAS TX 75225 1 0 0 0 Common Stock 2022-06-15 4 A 0 20744 A 37772 D The new grant is for 20,744 shares of common stock represented by restricted stock units, representing an annual independent director board service award. The restrictions on 100% of the shares will lapse on June 15, 2023. The total number of securities beneficially owned includes (a) 13,733 unrestricted shares; (b) 3,295 unvested units from an award of 3,295 time-based restricted stock units granted 12/15/21; and (c) the new grant for 20,744 time-based restricted stock units. Cynthia L. Hageman, Attorney in Fact 2022-06-17