X0306 4 2022-02-15 0001870997 Loyalty Ventures Inc. LYLT 0001883072 Cameron Blair F 7500 DALLAS PARKWAY, SUITE 700 PLANO TX 75024 0 1 0 0 AIR MILES, President Common Stock 2022-02-15 4 A 0 24007 A 44626 D Common Stock 2022-02-15 4 A 0 12927 A 57553 D Common Stock 2022-02-16 4 F 0 2010 24.68 D 55543 D The new grant is for 24,007 shares of common stock represented by time-based restricted stock units. The time restrictions may lapse on 7,922 units on each of 2/15/23 and 2/15/24 and on 8,163 units on 2/15/25 subject to continued employment by the Reporting Person with the Issuer on the vesting date. The new grant is for 12,927 shares of common stock represented by performance-based restricted stock units, which may be adjusted up or down from 0% to 150% at the time the performance restriction lapses, contingent on meeting a predetermined 2022 consolidated adjusted EBITDA performance measure. Further time restrictions may lapse with respect to 33% of such shares on each of 2/15/23 and 2/15/24 and with respect to 34% of such shares on 2/15/25 subject to continued employment by the Reporting Person with the Issuer on the vesting date. Shares withheld by the Company to satisfy the Reporting Person's tax withholding obligation upon the vesting of restricted stock units. The total number of securities beneficially owned includes: (a) 2495 unrestricted shares; (b) 7,612 unvested units from an award of 7,612 time-based restricted stock units granted 12/7/21; (c) 8,502 unvested time-based restricted stock units from an award of 12,688 time-based restricted stock units granted 12/7/21; (d) the new grant for 24,007 time-based restricted stock units; and (e) the new grant for 12,927 performance-based restricted stock units. Cynthia L. Hageman, Attorney in Fact 2022-02-17