X0306 4 2022-02-15 0001870997 Loyalty Ventures Inc. LYLT 0001804171 Chesnut John Jeffrey 7500 DALLAS PARKWAY, SUITE 700 PLANO TX 75024 0 1 0 0 EVP, Chief Financial Officer Common Stock 2022-02-15 4 A 0 27436 A 42312 D Common Stock 2022-02-15 4 A 0 14774 A 57086 D Common Stock 2022-02-16 4 F 0 749 24.68 D 56337 D The new grant is for 27,436 shares of common stock represented by time-based restricted stock units. The time restrictions may lapse on 9,053 units on 2/15/23, on 9,054 units on 2/15/24 and on 9,329 units on 2/15/25 subject to continued employment by the Reporting Person with the Issuer on the vesting date. The new grant is for 14,774 shares of common stock represented by performance-based restricted stock units, which may be adjusted up or down from 0% to 150% at the time the performance restriction lapses, contingent on meeting a predetermined 2022 consolidated adjusted EBITDA performance measure. Further time restrictions may lapse with respect to 33% of such shares on each of 2/15/23 and 2/15/24 and with respect to 34% of such shares on 2/15/25 subject to continued employment by the Reporting Person with the Issuer on the vesting date. Shares withheld by the Company to satisfy the Reporting Person's tax withholding obligation upon the vesting of restricted stock units. The total number of securities beneficially owned includes: (a) 3,767 unrestricted shares; (b) 4,894 unvested units from an award of 4,894 time-based restricted stock units granted 12/7/21; (c) 5,466 unvested time-based restricted stock units from an award of 8,157 time-based restricted stock units granted 12/7/21; (d) the new grant for 27,436 time-based restricted stock units; and (e) the new grant for 14,774 performance-based restricted stock units. Cynthia L. Hageman, Attorney in Fact 2022-02-17