X0306 4 2021-11-11 0001870997 Loyalty Ventures Inc. LYLT 0001158369 BALLOU ROGER H 7500 DALLAS PARKWAY, SUITE 700 PLANO TX 75024 1 0 0 0 Common Stock 2021-11-11 4 P 0 2932 34.0878 A 7253 D The price reported in column 4 is a weighted average price. These shares were purchased in multiple transactions at prices ranging from $34.015 to $34.16, inclusive. The reporting person undertakes to provide to Loyalty Ventures Inc., any security holder of Loyalty Ventures Inc. or the staff of the Securities and Exchange Commission, upon request, full information regarding the number of shares purchased at each separate price within the range set forth herein. The total number of securities beneficially owned includes 7,253 unrestricted shares, including 4,321 unrestricted shares resulting from the spinoff distribution by Alliance Data Systems Corporation on November 5, 2021. Cynthia L. Hageman, Attorney in Fact 2021-11-15