<?xml version="1.0"?>
<ownershipDocument>

    <schemaVersion>X0306</schemaVersion>

    <documentType>4</documentType>

    <periodOfReport>2021-11-03</periodOfReport>

    <issuer>
        <issuerCik>0001870997</issuerCik>
        <issuerName>Loyalty Ventures Inc.</issuerName>
        <issuerTradingSymbol>LYLT</issuerTradingSymbol>
    </issuer>

    <reportingOwner>
        <reportingOwnerId>
            <rptOwnerCik>0001101215</rptOwnerCik>
            <rptOwnerName>ALLIANCE DATA SYSTEMS CORP</rptOwnerName>
        </reportingOwnerId>
        <reportingOwnerAddress>
            <rptOwnerStreet1>3095 LOYALTY CIRCLE</rptOwnerStreet1>
            <rptOwnerStreet2></rptOwnerStreet2>
            <rptOwnerCity>COLUMBUS</rptOwnerCity>
            <rptOwnerState>OH</rptOwnerState>
            <rptOwnerZipCode>43219</rptOwnerZipCode>
            <rptOwnerStateDescription></rptOwnerStateDescription>
        </reportingOwnerAddress>
        <reportingOwnerRelationship>
            <isDirector>1</isDirector>
            <isOfficer>0</isOfficer>
            <isTenPercentOwner>1</isTenPercentOwner>
            <isOther>0</isOther>
        </reportingOwnerRelationship>
    </reportingOwner>

    <nonDerivativeTable>
        <nonDerivativeTransaction>
            <securityTitle>
                <value>Common Stock</value>
            </securityTitle>
            <transactionDate>
                <value>2021-11-03</value>
            </transactionDate>
            <transactionCoding>
                <transactionFormType>4</transactionFormType>
                <transactionCode>A</transactionCode>
                <equitySwapInvolved>0</equitySwapInvolved>
                <footnoteId id="F1"/>
            </transactionCoding>
            <transactionAmounts>
                <transactionShares>
                    <value>24585137</value>
                </transactionShares>
                <transactionPricePerShare>
                    <footnoteId id="F1"/>
                </transactionPricePerShare>
                <transactionAcquiredDisposedCode>
                    <value>A</value>
                </transactionAcquiredDisposedCode>
            </transactionAmounts>
            <postTransactionAmounts>
                <sharesOwnedFollowingTransaction>
                    <value>24585237</value>
                </sharesOwnedFollowingTransaction>
            </postTransactionAmounts>
            <ownershipNature>
                <directOrIndirectOwnership>
                    <value>D</value>
                    <footnoteId id="F2"/>
                </directOrIndirectOwnership>
            </ownershipNature>
        </nonDerivativeTransaction>
    </nonDerivativeTable>

    <footnotes>
        <footnote id="F1">Loyalty Ventures Inc. (&quot;Issuer&quot;) authorized a distribution that was made to the Reporting Person, the sole shareholder of the Issuer, with a distribution date of November 3, 2021, of 24,585,137 shares of the common stock of the Issuer (&quot;Common Stock&quot;).  Accordingly, on November 3, 2021, the Reporting Person received a distribution of 24,585,137 shares of Common Stock. This transaction is exempt from liability pursuant to Rule 16b-3(d).</footnote>
        <footnote id="F2">The Reporting Person beneficially owns all of the outstanding equity securities of the Issuer.</footnote>
    </footnotes>

    <ownerSignature>
        <signatureName>Cynthia L. Hageman, Senior Vice President</signatureName>
        <signatureDate>2021-11-04</signatureDate>
    </ownerSignature>
</ownershipDocument>
