<?xml version="1.0" encoding="UTF-8"?><edgarSubmission xmlns="http://www.sec.gov/edgar/ownership" xmlns:com="http://www.sec.gov/edgar/common">
  <!-- Generated by Workiva -->
  <headerData>
    <submissionType>144</submissionType>
    <filerInfo>
      <filer>
        <filerCredentials>
          <cik>0002003203</cik>
          <ccc>XXXXXXXX</ccc>
        </filerCredentials>
      </filer>
      <liveTestFlag>LIVE</liveTestFlag>



    </filerInfo>
  </headerData>
  <formData>
    <issuerInfo>
      <issuerCik>0001868726</issuerCik>
      <issuerName>OLAPLEX HOLDINGS, INC.</issuerName>
      <secFileNumber>001-40860</secFileNumber>
      <issuerAddress>
        <com:street1>432 PARK AVENUE SOUTH</com:street1>
        <com:street2>THIRD FLOOR</com:street2>
        <com:city>NEW YORK</com:city>
        <com:stateOrCountry>NY</com:stateOrCountry>
        <com:zipCode>10016</com:zipCode>
      </issuerAddress>
      <issuerContactPhone>3106910776</issuerContactPhone>
      <nameOfPersonForWhoseAccountTheSecuritiesAreToBeSold>Amanda Baldwin</nameOfPersonForWhoseAccountTheSecuritiesAreToBeSold>
      <relationshipsToIssuer>
        <relationshipToIssuer>Officer</relationshipToIssuer>
        <relationshipToIssuer>Director</relationshipToIssuer>
      </relationshipsToIssuer>
    </issuerInfo>
    <securitiesInformation>
      <securitiesClassTitle>Common</securitiesClassTitle>
      <brokerOrMarketmakerDetails>
        <name>Morgan Stanley Smith Barney LLC Executive Services</name>
        <address>
          <com:street1>200 W Civic Center Dr - 4th Floor</com:street1>
          <com:city>Sandy</com:city>
          <com:stateOrCountry>UT</com:stateOrCountry>
          <com:zipCode>84070</com:zipCode>
        </address>
      </brokerOrMarketmakerDetails>
      <noOfUnitsSold>360437</noOfUnitsSold>
      <aggregateMarketValue>472172.47</aggregateMarketValue>
      <noOfUnitsOutstanding>667511905</noOfUnitsOutstanding>
      <approxSaleDate>12/12/2025</approxSaleDate>
      <securitiesExchangeName>NASDAQ</securitiesExchangeName>
    </securitiesInformation>
    <securitiesToBeSold>
      <securitiesClassTitle>Common</securitiesClassTitle>
      <acquiredDate>12/11/2025</acquiredDate>
      <natureOfAcquisitionTransaction>Restricted Stock Units</natureOfAcquisitionTransaction>
      <nameOfPersonfromWhomAcquired>Issuer</nameOfPersonfromWhomAcquired>
      <isGiftTransaction>N</isGiftTransaction>
      <amountOfSecuritiesAcquired>360437</amountOfSecuritiesAcquired>
      <paymentDate>12/11/2025</paymentDate>
      <natureOfPayment>Compensation</natureOfPayment>
    </securitiesToBeSold>
    <nothingToReportFlagOnSecuritiesSoldInPast3Months>Y</nothingToReportFlagOnSecuritiesSoldInPast3Months>
    <remarks>Represents an estimate of shares expected to be sold pursuant to an automatic "sell to cover" transaction to cover tax withholding obligations and fees arising due to the vesting of restricted stock units on December 11, 2025. Such sell to cover transaction does not represent a discretionary trade by the Reporting Person. The actual number of shares sold will depend on the sale price of the Issuer's common stock in such transaction.</remarks>
    <noticeSignature>
      <noticeDate>12/12/2025</noticeDate>
      <signature>/s/ John Duffy, attorney-in-fact</signature>
    </noticeSignature>
  </formData>

</edgarSubmission>
