REVENUE RECOGNITION

9 Months Ended

Sep. 30, 2024

Revenue from Contract with Customer [Abstract]

REVENUE RECOGNITION

NOTE 4 — REVENUE RECOGNITION

ASC 606, Revenue from Contracts with Customers

Under ASC 606, revenue is recognized when a customer obtains control of promised goods or services in an amount that reflects the consideration the Company expects to receive in exchange for those goods or services. The Company measures revenue based on the consideration specified in the customer arrangement, and revenue is recognized when the performance obligations in the customer arrangement are satisfied. A performance obligation is a promise in a contract to transfer a distinct service or product to the customer. The transaction price of a contract is allocated to each distinct performance obligation and recognized as revenue when or as the customer receives the benefit of the performance obligation.

In determining the appropriate amount of revenue to be recognized as it fulfills its obligations under its agreements, the Company performs the following steps (i) identification of contracts with customers; (ii) identification of performance obligations; (iii) determination of the transaction price; (iv) allocation of the transaction price to performance obligations; and (v) recognition of revenue when or as the Company satisfies each performance obligation.

Typical payment terms are between net 30 and net 60 days.

The Company negotiates managed service agreements with the customers to specify the terms and conditions (including rights and obligations) and services to be provided. The services provided are based on three primary streams of revenue: lead generation, affiliate management and reengagement.

Lead Generation Revenue

For its Lead Generation revenue, the Company provides leads by purchasing ads to direct consumers to specific pages which are auctioned to the customer base. The Company’s performance obligation is to deliver the leads to customers in accordance with the terms of the agreement. The Company has concluded that this constitutes a single performance obligation for financial reporting purposes and that such an obligation is recognized at a point of time, for which the Company is transferring value to the customer through delivery.

Affiliate Management Revenue

For its Affiliate Management revenue, the Company places ads on behalf of its customers after identifying the appropriate platforms to place the ads, determining the most advantageous amount of ad spend per platform, determining the prices for each ad, and producing the marketing materials. The Company has concluded that this constitutes a single performance obligation for financial reporting purposes and that such obligation is recognized at a point of time, for which the Company is transferring value to the customer through delivery.

Reengagement Revenue

For its Reengagement revenue, the Company provides links and advertisements via online, email, and In-App that generate views which are paid for by the customer. The Company’s performance obligation is to deliver the activity of clicks on advertisements in accordance with the terms of the agreement. The Company has concluded that this constitutes a single performance obligation for financial reporting purposes and that such an obligation is recognized at a point of time, for which the Company is transferring value to the customer through delivery.

All the streams of revenue above are recorded on a gross basis. The Company is responsible for fulfilling the delivery of services, establishing the selling price for the delivery, and the Company performs billing and collections, including ultimately retaining credit risk. The Company therefore determined that is serves as a principal and that gross presentation of revenue is appropriate.

Media Display Advertising

For its Media Display revenue, the Company provides advertising audience engagement optimization via display ads that generate views which are paid for by the customer. The Company has concluded that this constitutes a single performance obligation for financial reporting purposes and that such an obligation is recognized at a point of time, for which the Company is transferring value to the customer through delivery.

Consulting Services

For its Consulting Services revenue, the Company provides digital performance advertising and marketing services through its proprietary AI tool which are paid for by the customer. The Company has concluded that this constitutes a single performance obligation for financial reporting purposes and that such an obligation is recognized at a point of time, for which the Company is transferring value to the customer through delivery.

Revenue consists of the following as of September 30, 2024 and September 30, 2023:

	For the nine months ended
	September 30, 2024		September 30, 2023
Lead Generation	$	–	$	2,135,469
Affiliate Management		–		9,189,208
Reengagement		–		339,085
Media Display Advertising		1,872,878		–
Consulting Services		1,255,360		–
Revenue	$	3,128,238	$	11,663,762