0001765380-24-000021.txt : 20240206 0001765380-24-000021.hdr.sgml : 20240206 20240206131147 ACCESSION NUMBER: 0001765380-24-000021 CONFORMED SUBMISSION TYPE: 13F-HR PUBLIC DOCUMENT COUNT: 2 CONFORMED PERIOD OF REPORT: 20231231 FILED AS OF DATE: 20240206 DATE AS OF CHANGE: 20240206 EFFECTIVENESS DATE: 20240206 FILER: COMPANY DATA: COMPANY CONFORMED NAME: Rollins Financial CENTRAL INDEX KEY: 0001853019 ORGANIZATION NAME: IRS NUMBER: 581876689 STATE OF INCORPORATION: GA FISCAL YEAR END: 1231 FILING VALUES: FORM TYPE: 13F-HR SEC ACT: 1934 Act SEC FILE NUMBER: 028-21125 FILM NUMBER: 24599354 BUSINESS ADDRESS: STREET 1: 3343 PEACHTREE ROAD STREET 2: SUITE 500 CITY: ATLANTA STATE: GA ZIP: 30326 BUSINESS PHONE: 4048927967 MAIL ADDRESS: STREET 1: 3343 PEACHTREE ROAD STREET 2: SUITE 500 CITY: ATLANTA STATE: GA ZIP: 30326 13F-HR 1 primary_doc.xml X0202 13F-HR LIVE false true false 0001853019 XXXXXXXX 12-31-2023 12-31-2023 Rollins Financial
3343 PEACHTREE ROAD SUITE 500 ATLANTA GA 30326
13F HOLDINGS REPORT 028-21125 N
Jonathan G Kastin Chief Compliance Officer 513-977-8234 Jonathan G Kasting Cincinnati OH 02-06-2024 0 97 478832415 false
INFORMATION TABLE 2 q42023rollins13f.xml INVESCO QQQ TRUST SERIES I ETF 46090E103 76821907 187590 SH SOLE 187590 0 0 APPLE INC COM Stock 037833100 65471644 340059 SH SOLE 340059 0 0 MICROSOFT CORP COM Stock 594918104 45102432 119941 SH SOLE 119940 0 0 AMAZON COM INC COM Stock 023135106 33176403 218352 SH SOLE 218352 0 0 TESLA INC COM Stock 88160R101 29920968 120416 SH SOLE 120416 0 0 SCHWAB U.S. LARGE-CAP GROWTH ETF ETF 808524300 26249081 316406 SH SOLE 316406 0 0 ALPHABET INC CAP STK CL A Stock 02079K305 23838657 170654 SH SOLE 170654 0 0 BANK AMERICA CORP COM Stock 060505104 14879402 441919 SH SOLE 441918 0 0 META PLATFORMS INC CL A Stock 30303M102 10851175 30657 SH SOLE 30656 0 0 ISHARES U.S. TECHNOLOGY ETF ETF 464287721 10404158 84759 SH SOLE 84758 0 0 ISHARES CORE S&P TOTAL U.S. STOCK MARKET ETF ETF 464287150 10332761 98192 SH SOLE 98192 0 0 ISHARES S&P 500 GROWTH ETF ETF 464287309 7547066 100494 SH SOLE 100493 0 0 PROSHARES ULTRAPRO QQQ ETF 74347X831 7021134 138484 SH SOLE 138483 0 0 INVESCO NASDAQ 100 ETF ETF 46138G649 6813306 40425 SH SOLE 40425 0 0 ISHARES GLOBAL TECH ETF ETF 464287291 6790862 99602 SH SOLE 99601 0 0 INVESCO S&P 500 QUALITY ETF ETF 46137V241 5374038 99372 SH SOLE 99372 0 0 ISHARES SHORT MATURITY BOND ETF ETF 46431W507 4423326 87556 SH SOLE 87555 0 0 SCHWAB US DIVIDEND EQUITY ETF ETF 808524797 4327867 56848 SH SOLE 56848 0 0 SPDR PORTFOLIO S&P 500 GROWTH ETF ETF 78464A409 4278709 65766 SH SOLE 65765 0 0 TECHNOLOGY SELECT SECTOR SPDR FUND ETF 81369Y803 3981842 20687 SH SOLE 20687 0 0 VANECK MORNINGSTAR WIDE MOAT ETF ETF 92189F643 3948817 46528 SH SOLE 46527 0 0 FIDELITY ENHANCED LARGE CAP GROWTH ETF ETF 31609A305 3906680 148939 SH SOLE 148939 0 0 SCHWAB FUNDAMENTAL US LARGE CO. INDEX ETF ETF 808524771 3584565 57872 SH SOLE 57871 0 0 VANGUARD HIGH DIVIDEND YIELD INDEX ETF ETF 921946406 3407352 30524 SH SOLE 30523 0 0 ISHARES MSCI USA QUALITY FACTOR ETF ETF 46432F339 3254183 22116 SH SOLE 22116 0 0 SCHWAB FUNDAMENTAL INTERNATIONAL LARGE CO. INDEX ETF ETF 808524755 3189946 94573 SH SOLE 94572 0 0 SPDR S&P 500 ETF TRUST ETF 78462F103 3032953 6381 SH SOLE 6381 0 0 JPMORGAN CHASE & CO COM Stock 46625H100 2534373 14899 SH SOLE 14899 0 0 INVESCO FTSE RAFI US 1000 ETF ETF 46137V613 2528592 71835 SH SOLE 71835 0 0 NVIDIA CORPORATION COM Stock 67066G104 2412049 4871 SH SOLE 4870 0 0 FIDELITY ENHANCED LARGE CAP CORE ETF ETF 316092113 2386004 89767 SH SOLE 89766 0 0 CATERPILLAR INC COM Stock 149123101 1890905 6395 SH SOLE 6395 0 0 PROSHARES ULTRA QQQ ETF 74347R206 1745188 22963 SH SOLE 22963 0 0 ISHARES MSCI INTL QUALITY FACTOR ETF ETF 46434V456 1741198 46358 SH SOLE 46357 0 0 VANGUARD VALUE ETF ETF 922908744 1660759 11109 SH SOLE 11108 0 0 WISDOMTREE U.S. LARGECAP DIVIDEND FUND ETF 97717W307 1653061 24903 SH SOLE 24903 0 0 HOME DEPOT INC COM Stock 437076102 1651995 4767 SH SOLE 4766 0 0 VANGUARD GROWTH ETF ETF 922908736 1573985 5063 SH SOLE 5063 0 0 DIREXION DAILY SEMICONDUCTOR BULL 3X SHARES ETF 25459W458 1533262 48830 SH SOLE 48830 0 0 FIRST TRUST NASDAQ-100 TECHNOLOGY SECTOR INDEX FUND ETF 337345102 1480616 8438 SH SOLE 8438 0 0 PACER US CASH COWS 100 ETF ETF 69374H881 1428435 27475 SH SOLE 27475 0 0 PIMCO ENHANCED SHORT MATURITY ACTIVE ETF ETF 72201R833 1425839 14288 SH SOLE 14288 0 0 ISHARES U.S. HEALTHCARE ETF ETF 464287762 1188767 4153 SH SOLE 4153 0 0 ENTERPRISE PRODS PARTNERS L P COM Stock 293792107 1054606 40023 SH SOLE 40023 0 0 DIMENSIONAL U.S. TARGETED VALUE ETF ETF 25434V609 985323 18829 SH SOLE 18829 0 0 ROKU INC COM CL A Stock 77543R102 973429 10620 SH SOLE 10620 0 0 ISHARES MSCI USA ESG SELECT ETF ETF 464288802 967308 9624 SH SOLE 9624 0 0 PROSHARES ULTRA S&P 500 ETF 74347R107 964337 14820 SH SOLE 14820 0 0 ISHARES RUSSELL 1000 GROWTH ETF ETF 464287614 945029 3117 SH SOLE 3117 0 0 CONSUMER DISCRETIONARY SELECT SECTOR SPDR FUND ETF 81369Y407 942465 5271 SH SOLE 5270 0 0 ISHARES 7-10 YEAR TREASURY BOND ETF ETF 464287440 934983 9700 SH SOLE 9700 0 0 MCDONALDS CORP COM Stock 580135101 918291 3097 SH SOLE 3097 0 0 KINDER MORGAN INC DEL COM Stock 49456B101 877167 49726 SH SOLE 49726 0 0 BERKSHIRE HATHAWAY INC DEL CL B NEW Stock 084670702 851704 2388 SH SOLE 2388 0 0 COSTCO WHSL CORP NEW COM Stock 22160K105 849523 1287 SH SOLE 1287 0 0 ISHARES CORE S&P 500 ETF ETF 464287200 814141 1705 SH SOLE 1704 0 0 HEALTH CARE SELECT SECTOR SPDR FUND ETF 81369Y209 808542 5929 SH SOLE 5928 0 0 SOUTHERN CO COM Stock 842587107 801023 11424 SH SOLE 11423 0 0 ISHARES CORE S&P MID-CAP ETF ETF 464287507 664495 2398 SH SOLE 2397 0 0 ISHARES 1-3 YEAR TREASURY BOND ETF ETF 464287457 577726 7042 SH SOLE 7042 0 0 VISA INC COM CL A Stock 92826C839 558711 2146 SH SOLE 2146 0 0 ISHARES MSCI KLD 400 SOCIAL ETF ETF 464288570 549487 6035 SH SOLE 6035 0 0 PIMCO 0-5 YEAR HIGH YIELD CORPORATE BOND INDEX ETF ETF 72201R783 541363 5816 SH SOLE 5816 0 0 JOHNSON & JOHNSON COM Stock 478160104 539369 3441 SH SOLE 3441 0 0 VANGUARD DIVIDEND APPRECIATION ETF ETF 921908844 510518 2996 SH SOLE 2996 0 0 ISHARES U.S. INDUSTRIALS ETF ETF 464287754 498161 4356 SH SOLE 4356 0 0 SCHWAB U.S. BROAD MARKET ETF ETF 808524102 492902 8854 SH SOLE 8854 0 0 GENUINE PARTS CO COM Stock 372460105 460097 3322 SH SOLE 3322 0 0 ISHARES CORE S&P SMALL CAP ETF ETF 464287804 458851 4239 SH SOLE 4238 0 0 DUKE ENERGY CORP NEW COM NEW Stock 26441C204 457058 4710 SH SOLE 4710 0 0 ELI LILLY & CO COM Stock 532457108 456021 782 SH SOLE 782 0 0 VANGUARD ESG U.S. STOCK ETF ETF 921910733 428277 5035 SH SOLE 5035 0 0 COMMUNICATION SERVICES SELECT SECTOR SPDR FUND ETF 81369Y852 414419 5704 SH SOLE 5703 0 0 NOVO-NORDISK A S ADR ADR 670100205 402834 3894 SH SOLE 3894 0 0 ISHARES U.S. FINANCIALS ETF ETF 464287788 391605 4585 SH SOLE 4585 0 0 VANGUARD TOTAL STOCK MARKET ETF ETF 922908769 373604 1575 SH SOLE 1574 0 0 SCHWAB INTERNATIONAL EQUITY ETF ETF 808524805 336410 9102 SH SOLE 9102 0 0 WALMART INC COM Stock 931142103 335952 2131 SH SOLE 2131 0 0 PROCTER AND GAMBLE CO COM Stock 742718109 314182 2144 SH SOLE 2144 0 0 SPDR S&P 500 FOSSIL FUEL RESERVES FREE ETF ETF 78468R796 312615 8055 SH SOLE 8055 0 0 ALPHABET INC CAP STK CL C Stock 02079K107 292289 2074 SH SOLE 2074 0 0 ARISTA NETWORKS INC COM Stock 040413106 284967 1210 SH SOLE 1210 0 0 JPMORGAN ULTRA-SHORT INCOME ETF ETF 46641Q837 284325 5660 SH SOLE 5660 0 0 INTUITIVE SURGICAL INC COM NEW Stock 46120E602 284057 842 SH SOLE 842 0 0 ISHARES MSCI EAFE GROWTH ETF ETF 464288885 278444 2875 SH SOLE 2875 0 0 BROADCOM INC COM Stock 11135F101 268193 240 SH SOLE 240 0 0 FIRST TR DJ INTERNET INDEX ETF 33733E302 267513 1434 SH SOLE 1434 0 0 UBER TECHNOLOGIES INC COM Stock 90353T100 265490 4312 SH SOLE 4312 0 0 INVESCO AEROSPACE & DEFENSE ETF ETF 46137V100 258619 2806 SH SOLE 2806 0 0 MERCADOLIBRE INC COM Stock 58733R102 251446 160 SH SOLE 160 0 0 SCHWAB EMERGING MARKETS EQUITY ETF ETF 808524706 251147 10131 SH SOLE 10131 0 0 COCA COLA CO COM Stock 191216100 245208 4161 SH SOLE 4161 0 0 KIMBERLY-CLARK CORP COM Stock 494368103 230869 1900 SH SOLE 1900 0 0 L3HARRIS TECHNOLOGIES INC COM Stock 502431109 217360 1032 SH SOLE 1032 0 0 VANGUARD SMALL-CAP GROWTH ETF ETF 922908595 213038 881 SH SOLE 881 0 0 NUVEEN ESG LARGE-CAP GROWTH ETF ETF 67092P201 208410 3000 SH SOLE 3000 0 0 SCHWAB U.S. LARGE-CAP ETF ETF 808524201 202250 3586 SH SOLE 3586 0 0