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Intangible Assets (Tables)
9 Months Ended
Sep. 30, 2021
Intangible Assets Disclosure [Abstract]  
Summary of Intangible Assets and Related Accumulated Amortization The details of intangible assets and related accumulated amortization are set forth below:
    
As of September 30, 2021
    
As of December 31, 2020
 
    
Gross
value
    
Accumulated
amortization
    
Net
value
    
Gross
value
    
Accumulated
amortization
    
Net
value
 
Publisher and data supply relationships
   $ 7,500      $ 1,146      $ 6,354      $ —        $ —        $ —    
Tradenames
     2,720        2,040        680        2,720        1,634        1,086  
Completed technologies
     20,292        16,352        3,940        20,292        13,037        7,255  
Customer relationships
     52,159        34,201        17,958        45,239        24,989        20,250  
    
 
 
    
 
 
    
 
 
    
 
 
    
 
 
    
 
 
 
Total intangible assets
  
$
  82,671
    
$
  53,739
    
$
  28,932
    
$
  68,251
 
  
$
  39,660
 
  
$
  28,591
 
    
 
 
    
 
 
    
 
 
    
 
 
    
 
 
    
 
 
 
Summary of Total Estimated Future Amortization Expense
Total estimated future amortization expense is as follows:
 
         
    
As of September 30, 2021
 
Year ended December 31,
        
Remaining three months of 2021
   $ 4,952  
2022
     15,332  
2023
     6,040  
2024
     2,002  
2025
     482  
2026 and thereafter
     124  
    
 
 
 
Total
  
$
28,932