X0306 4 2023-03-14 0 0001851003 Zeta Global Holdings Corp. ZETA 0001308562 Steinberg David 3 PARK AVE, 33RD FLOOR NEW YORK NY 10016 1 1 1 0 Chief Executive Officer 0001861905 ACI Investment Partners, LLC 3 PARK AVE, 33RD FLOOR NEW YORK NY 10016 0 0 1 0 Class A Common Stock 2023-03-14 4 F 0 2952 10.33 D 181980 I By Spouse Class A Common Stock 2023-03-16 4 G 0 7556 0.00 D 954944 I By ACI Investment Partners, LLC Class A Common Stock 7321 D Class A Common Stock 487043 I By IAC Investment Company IX, LLC Class B Common Stock 2023-03-14 4 F 0 274845 10.33 D Class A Common Stock 274845 25964110 I By ACI Investment Partners, LLC Class B Common Stock 2023-03-14 4 F 0 47220 10.33 D Class A Common Stock 47220 72780 I By Spouse Class B Common Stock 2023-03-14 4 F 0 85 10.33 D Class A Common Stock 85 5083754 I By IAC Investment Company IX, LLC Class B Common Stock 2023-03-14 4 F 0 3773 10.33 D Class A Common Stock 3773 392797 I By Family Trust Class B Common Stock Class A Common Stock 15337 15337 I By CAIVIS Acquisition Corp. II Class B Common Stock Class A Common Stock 194601 194601 I By Kica Investments LLC Surrender of shares in payment of withholding taxes due upon the vesting of restricted stock awards under the Registrant's Incentive Award Plan. Reflects the conversion on March 16, 2023 of 50,000 shares of Class B Common Stock into Class A Common Stock. Securities held directly by ACI Investment Partners, LLC ("ACI"). Mr. Steinberg is the managing member of ACI. Mr. Steinberg disclaims beneficial ownership of the shares held directly by ACI except to the extent of his pecuniary interest therein, if any. Securities held directly by IAC Investment Company IX, LLC ("IAC"). Mr. Steinberg is the managing member of IAC. Mr. Steinberg disclaims beneficial ownership of the shares held directly by IAC except to the extent of his pecuniary interest therein, if any. The Class B common stock is convertible at any time at the option of the holder into Class A common stock on a one-to-one basis, and will convert automatically into Class A common stock on a one-to-one basis upon the earliest to occur of: (1) the first date on which the voting power of all then-outstanding shares of Class B Common Stock representing less than 10% of the combined voting power of all then-outstanding shares of Common Stock and (2) the date of the death or Disability (as defined in the Issuer's amended and restated certificate of incorporation) of Mr. Steinberg, and (b) upon the date specified by the holders of at least a majority of the then outstanding shares of Class B common stock, voting as a separate class. Mr. Steinberg is co-trustee of each family trust and as a result may be deemed to share beneficial ownership of the securities held of record by each trust to the extent of his pecuniary interest therein, if any. Securities held direcly by CAIVIS Acquisition Corp. II ("CAIVIS"), which is a wholly owned subsidiary of CAIVIS Investment Company V, LLC, of which Mr. Steinberg is the majority sharheholder. Securities held directly by Kica Investments LLC ("Kica"), of which Mr. Steinberg is managing member. Mr. Steinberg disclaims beneficial ownership of the shares held directly by Kica except to the extent of his pecuniary interest therein, if any. ACI Investment Partners, LLC, /s/ David A. Steinberg, Managing Member 2023-03-16 David A. Steinberg, /s/ Steven Vine, Attorney-in-fact 2023-03-16