X0306 4 2022-02-23 0 0001851003 Zeta Global Holdings Corp. ZETA 0001308562 Steinberg David 3 PARK AVE, 33RD FLOOR NEW YORK NY 10016 1 1 1 0 Chief Executive Officer 0001861905 ACI Investment Partners, LLC 3 PARK AVE, 33RD FLOOR NEW YORK NY 10016 0 0 1 0 Class A Common Stock 2022-02-23 4 A 0 775000 0.00 A 1305000 I By ACI Investment Partners, LLC Class A Common Stock 4145 D Class A Common Stock 211356 I By Spouse Performance-based restricted Stock units 2022-02-23 4 A 0 450000 0.00 A Class A Common Stock 450000 450000 I By ACI Investment Partners, LLC Represents restricted stock awarded pursuant to Issuer's 2021 Incentive Award Plan, 25% of which vests on the first anniversary of the grant date and the remainder of which vests in 16 equal quarterly installments beginning on the first anniversary of the grant date. Securities held directly by ACI Investment Partners, LLC ("ACI"). Mr. Steinberg is the managing member of ACI. Mr. Steinberg disclaims beneficial ownership of the shares held directly by ACI except to the extent of his pecuniary interest therein, if any. Each performance-based restricted stock unit ("PSU") represents a contingent right to receive one share of the Issuer's Class A Common Stock. The PSUs will be earned based upon the volume-weighted average closing price per share of the Issuer's Class A Common Stock during the final 20 consecutive trading days of each fiscal quarter beginning with the fourth fiscal quarter of 2022 and ending with, and including, the fourth fiscal quarter of 2026. To the extent earned, the PSUs vest in three equal annual installments, with the first installment vesting on the date the Company determines the number of PSUs that are eligible to vest for such quarter, and the second and third installments vesting on the first and second anniversaries of such determination date, subject to the reporting person's continued service with the Company through each applicable vesting date. The unearned portion of the PSUs are expected to expire on January 1, 2027. ACI Investment Partners, LLC /s/ David A. Steinberg, Managing Member 2022-02-25 David A. Steinberg /s/ Steven Vine, Attorney-in-fact 2022-02-25