TEXT-EXTRACT 2 filename2.txt United States securities and exchange commission logo May 28, 2021 David A. Steinberg Chief Executive Officer and Chairperson Zeta Global Holdings Corp. 3 Park Ave, 33rd Floor New York, NY, 10016 Re: Zeta Global Holdings Corp. Amendment No. 2 to Registration Statement on Form S-1 Filed May 20, 2021 File No. 333-255499 Dear Mr. Steinberg: We have reviewed your amended registration statement and have the following comments. In some of our comments, we may ask you to provide us with information so we may better understand your disclosure. Please respond to this letter by amending your registration statement and providing the requested information. If you do not believe our comments apply to your facts and circumstances or do not believe an amendment is appropriate, please tell us why in your response. After reviewing any amendment to your registration statement and the information you provide in response to these comments, we may have additional comments. Amendment No 2 to Registration Statement on Form S-1 Prospectus Summary Summary Risk Factors, page 8 1. Please revise here to include a summary of the risks related to the material weaknesses identified in your internal control over financial reporting. Refer to Item 105(b) of Regulation S-K. Also, revise your disclosures related to such weaknesses to clarify what is meant by "lack of contemporaneous documentation and accounting analysis." Use of Proceeds, page 46 2. Please disclose throughout the prospectus that you are repurchasing the Class B shares and Class B restricted stock from your CEO, David Steinberg. David A. Steinberg Zeta Global Holdings Corp. May 28, 2021 Page 2 Certain Relationships and Related Party Transactions Stock Repurchase Treatment of Directors' Restricted Stock in Connection with this Offering, page 119 3. Please disclose the value of your officers' and directors' restricted stock awards that are vesting in connection with the offering based upon the IPO price. Principal and Selling Stockholders, page 120 4. It appears you intend to disclose the shares being offered by selling stockholders in footnotes to the table on page 121. Please include these shares in the table itself or clearly indicate which persons listed in the table are selling stockholders and that the beneficial ownership amounts after the offering reflect the sale of shares by the selling stockholders. Notes to Interim Consolidated Financial Statements Note 11. Stock-based Compensation, page F-58 5. We note that there were 80,229,596 nonvested restricted shares outstanding as of December 31, 2020. Please tell us how this compares to the 70,611,337 nonvested restricted shares at March 31, 2021 and revise to include a rollforward reconciliation that reflects the various items impacting such shares. You may contact David Edgar, Senior Staff Accountant, at 202-551-3459 or Kathleen Collins, Accounting Branch Chief, at 202-551-3499 if you have questions regarding comments on the financial statements and related matters. Please contact Kathleen Krebs, Special Counsel, at 202-551-3350 or Jan Woo, Legal Branch Chief, at 202-551-3453 with any other questions. Sincerely, FirstName LastNameDavid A. Steinberg Division of Corporation Finance Comapany NameZeta Global Holdings Corp. Office of Technology May 28, 2021 Page 2 cc: Joel H. Trotter, Esq. FirstName LastName