INCOME TAXES - Schedule of Deferred Tax Assets and Liabilities (Details) - USD ($) $ in Thousands	Dec. 31, 2023	Dec. 31, 2022
Deferred Tax Assets
Operating Lease Liabilities	$ 5,423	$ 659
Loyalty Points	1,668	1,046
Stock Compensation	614	873
Basis Differences in Goodwill	5,577	7,444
Leasehold Improvements	4,704	2,464
Total Deferred Tax Assets	17,986	12,486
Deferred Tax Liabilities, Gross [Abstract]
Operating Right of Use Assets	(5,238)	(662)
Intangibles	(194,963)	(208,297)
Total Deferred Tax Liabilities	(200,201)	(208,959)
Net Deferred Tax Liabilities	$ (182,215)	$ (196,473)