LOYALTY OBLIGATIONS

12 Months Ended

Dec. 31, 2023

Revenue from Contract with Customer [Abstract]

LOYALTY OBLIGATIONS

16. LOYALTY OBLIGATIONS

The Company has customer loyalty programs where retail customers accumulate points for each dollar of spending, net of tax. These points are recorded as a contractual liability until customers redeem their points for discounts on eligible products as part of an in-store sales transaction. In addition, the Company records a performance obligation as a reduction of revenue based on the estimated probability of point obligation incurred.

The Company modified the loyalty program in 2022. The modified loyalty program has a calculated standalone selling price that ranges between $0.031 and $0.061 per loyalty point. Upon redemption, the loyalty program obligation is relieved, and the offset is recorded as revenue. The Company estimates that 20% of points will not be redeemed (breakage) prior to their six month expiration dates. The Company continues to evaluate breakage and redemption values to determine the standalone selling price.

As of December 31, 2022, there were approximately 70 million1 points outstanding, with an approximate value of $3,582. As of December 31, 2023, there were approximately 110 million1 points outstanding with an approximate value of $5,781. Such balances are included in accrued liabilities on the Company’s Consolidated Balance Sheets.

1Such amount not in Thousands