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Insider Trading Arrangements
 3 Months Ended 9 Months Ended
Sep. 30, 2023
shares
Sep. 30, 2023
shares
Trading Arrangements, by Individual    
Material Terms of Trading Arrangement  
During the three months ended September 30, 2023, the officers of the Company (as defined in Rule 16a-1(f) of the Exchange Act) set forth below terminated prearranged share trading plans, each of which was intended to satisfy the affirmative defenses of Rule 10b5-1(c) under the Exchange Act and the Company’s policies regarding insider transactions, on the dates set forth opposite such officer’s name below. Such prearranged share trading plans were terminated because of the sale transactions executed under such plans were not completed as intended by the applicable officer.

Name
Title
Termination Date
George Archos
Chairman, Chief Executive Officer and Founder
August 16, 2023
Laura Marie Kalesnik
Chief Legal Officer, General Counsel and Secretary
August 15, 2023
Aaron Miles
Chief Investment Officer
August 16, 2023
David Spreckman
Chief Marketing Officer
August 15, 2023
Brett Summerer
Chief Financial Officer
August 15, 2023
Richard Tarapchak
Executive Vice President, Finance & Corporate Controller
August 29, 2023
Destiny Thompson
Chief People Officer
August 31, 2023
Darren Weiss
President
August 15, 2023

During the three months ended September 30, 2023, the officers of the Company set forth below adopted a prearranged share trading plan with a brokerage firm on the dates set forth opposite such officer’s name below, each of which was entered into during an open trading window under the Company's insider trading policy and is intended to satisfy the affirmative defense of Rule 10b5-1(c) under the Exchange Act and the Company’s policies regarding insider transactions. The details regarding the estimated number of Subordinate Voting Shares for sale and the expiration date with respect to each applicable officer are set forth opposite such officer's name below.

Name
Title
Date of Adoption
Estimated Number of Subordinate Voting Shares for Sale1
Expiration Date2
Laura Marie Kalesnik
Chief Legal Officer, General Counsel and Secretary
August 30, 2023
102,040
December 31, 2024
Edward McDermott
Chief Operating Officer
September 5, 2023
66,109
December 31, 2024
David Spreckman
Chief Marketing Officer
August 25, 2023
57,441
December 31, 2024
Brett Summerer3
Chief Financial Officer
August 25, 2023
210,581
December 31, 2024
Richard Tarapchak
Executive Vice President, Finance & Corporate Controller
September 27, 2023
49,483
December 31, 2024
Destiny Thompson
Chief People Officer
August 31, 2023
77,794
December 31, 2024
Darren Weiss
President
August 28, 2023
181,106
December 31, 2024
1 Such amounts reflect estimated tax withholdings and actual sale amounts may vary.
2 Such plans are subject to earlier termination in the event of certain limited circumstances.
3 Mr. Summerer terminated such prearranged share trading plan as of October 26, 2023.
Non-Rule 10b5-1 Arrangement Adopted false  
Non-Rule 10b5-1 Arrangement Terminated false  
George Archos [Member]    
Trading Arrangements, by Individual    
Name George Archos  
Title Chairman, Chief Executive Officer and Founder  
Rule 10b5-1 Arrangement Terminated true  
Termination Date August 16, 2023  
Laura Marie Kalesnik [Member]    
Trading Arrangements, by Individual    
Name Laura Marie Kalesnik  
Title Chief Legal Officer, General Counsel and Secretary  
Rule 10b5-1 Arrangement Adopted true  
Adoption Date August 30, 2023  
Rule 10b5-1 Arrangement Terminated true  
Termination Date August 15, 2023  
Aggregate Available 102,040 102,040
Aaron Miles [Member]    
Trading Arrangements, by Individual    
Name Aaron Miles  
Title Chief Investment Officer  
Rule 10b5-1 Arrangement Terminated true  
Termination Date August 16, 2023  
David Spreckman [Member]    
Trading Arrangements, by Individual    
Name David Spreckman  
Title Chief Marketing Officer  
Rule 10b5-1 Arrangement Adopted true  
Adoption Date August 25, 2023  
Rule 10b5-1 Arrangement Terminated true  
Termination Date August 15, 2023  
Aggregate Available 57,441 57,441
Brett Summerer [Member]    
Trading Arrangements, by Individual    
Name Brett Summerer  
Title Chief Financial Officer  
Rule 10b5-1 Arrangement Adopted true  
Adoption Date August 25, 2023  
Rule 10b5-1 Arrangement Terminated true  
Termination Date August 15, 2023  
Aggregate Available 210,581 210,581
Richard Tarapchak [Member]    
Trading Arrangements, by Individual    
Name Richard Tarapchak  
Title Executive Vice President, Finance & Corporate Controller  
Rule 10b5-1 Arrangement Adopted true  
Adoption Date September 27, 2023  
Rule 10b5-1 Arrangement Terminated true  
Termination Date August 29, 2023  
Aggregate Available 49,483 49,483
Destiny Thompson [Member]    
Trading Arrangements, by Individual    
Name Destiny Thompson  
Title Chief People Officer  
Rule 10b5-1 Arrangement Adopted true  
Adoption Date August 31, 2023  
Rule 10b5-1 Arrangement Terminated true  
Termination Date August 31, 2023  
Aggregate Available 77,794 77,794
Darren Weiss [Member]    
Trading Arrangements, by Individual    
Name Darren Weiss  
Title President  
Rule 10b5-1 Arrangement Adopted true  
Adoption Date August 28, 2023  
Rule 10b5-1 Arrangement Terminated true  
Termination Date August 15, 2023  
Aggregate Available 181,106 181,106
Edward McDermott [Member]    
Trading Arrangements, by Individual    
Name Edward McDermott  
Title Chief Operating Officer  
Rule 10b5-1 Arrangement Adopted true  
Adoption Date September 5, 2023  
Aggregate Available 66,109 66,109