LOYALTY OBLIGATIONS (Details)	9 Months Ended	12 Months Ended
	Sep. 30, 2022 USD ($) loyaltyPoint	Dec. 31, 2021 USD ($) loyaltyPoint
Disaggregation of Revenue [Line Items]
Percentage of loyalty points estimated to not be redeemed	25.00%	25.00%
Remaining outstanding loyalty points, expected timing of satisfaction, period		1 year
Loyalty points outstanding | loyaltyPoint	58,025,809	111,475,459
Contract with customer, liability, current	$ 2,321,000	$ 2,620,000
Loyalty point expiration period	6 months
Sierra Well
Disaggregation of Revenue [Line Items]
Contract with customer, liability, current	$ 675,000
Minimum
Disaggregation of Revenue [Line Items]
Loyalty program standalone selling price per loyalty point	0.02	0.05
Maximum
Disaggregation of Revenue [Line Items]
Loyalty program standalone selling price per loyalty point	$ 0.06	$ 0.08