Organization and Business Operations

6 Months Ended

Jun. 30, 2025

Organization, Consolidation and Presentation of Financial Statements [Abstract]

Organization and Business Operations

Organization and Business Operations

PSQ Holdings, Inc. (collectively, “PublicSquare", "PSQ", "PSQH", or the "Company") is a technology-enabled marketplace & payments ecosystem that serves an audience of consumers and merchants who value life, family, and liberty. PublicSquare operates under three segments: Financial Technology, Marketplace, and Brands ("Financial Technology", "Marketplace", and "Brands"). The Financial Technology ("FinTech") segment comprises Credova, a "Buy Now Pay Later" company focused on the outdoors & shooting sports industry, and PSQ Payments, a payments processing company. The primary mission of the Marketplace segment is to help consumers put purpose behind their purchases by shopping with thousands of small businesses that prioritize quality Made in America products and services and traditional American values. PublicSquare leverages data and insights from the Marketplace to assess its customers’ and merchants' needs and provide a suite of wholly-owned financial technology services and wholly-owned direct-to-consumer ("D2C") products. The Brands segment includes EveryLife, Inc. ("EveryLife"), a premium, D2C, life-affirming baby products company. Shares of PSQ Holdings Inc. are listed on the New York Stock Exchange and trade under the symbol “NYSE:PSQH”, and warrants are listed under the symbol "NYSE:PSQH.WS".

Credova Merger

On March 13, 2024, the Company entered into an agreement and plan of merger (the “Credova Merger Agreement”) with Cello Merger Sub, Inc., a Delaware corporation and wholly-owned subsidiary (“Merger Sub”) of the Company, Credova Holdings, Inc., a Delaware corporation (“Credova”), and Samuel L. Paul, in the capacity as the Seller Representative in accordance with the terms of the Credova Merger Agreement (“Credova Merger”). See Note 4 for further information.

Financial Technology Segment

Our Financial Technology segment consists of PSQ Payments and Credova. PSQ Payments is the leading integrated merchant services solution that facilitates debit card, credit card, and automatic clearing house ("ACH") payments so the business owners utilizing our services can operate with peace of mind knowing that their economic liberties will always be protected. Credova offers a proprietary retail finance platform and related application programming interfaces (“APIs”) through which Credova is able to offer products in five main categories: (i) merchant-originated products; (ii) Bank Partner-originated closed-end installment loans originated by Credova's bank partners; (iii) Credova-originated loan products; (iv) zero-interest installment products, referred to as “Pay-in-4” and (v) leased merchandise.

Together, PSQ Payments and Credova provide a seamless, unified checkout solution that empowers Merchant customers to grow their business in a safe, secure, and reliable environment, where every transaction is protected and powered by freedom.

Marketplace Segment

The primary mission of the Marketplace segment is to help consumers "shop their values" and put purpose behind their purchases as they shop for thousands of products that are made here in the USA. The PSQ platform (the “Platform”) can be accessed through two primary means:

•Mobile application - Our mobile app is available for both iOS and Android-based devices.

•Web - Users can access our full platform at PublicSquare.com.

Brands Segment

Our Brand revenues have been derived primarily from our sale of products. EveryLife, Inc. is a direct-to-consumer baby care company with a mission to provide premium products to every miraculous life. EveryLife is committed to its core values, ensuring product quality, and demonstrating generosity by donating products to moms in need. This commitment has quickly set EveryLife apart, elevating both its brand and products. EveryLife delivers high-performing and price-accessible products that align with the values of our consumers.