CONSOLIDATED STATEMENTS OF CASH FLOWS - USD ($) $ in Thousands	12 Months Ended
	Dec. 31, 2025	Dec. 31, 2024	Dec. 31, 2023
Cash flows from operating activities:
Net income	$ 34,250	$ 2,720	$ 22,637
Adjustments to reconcile net income to net cash provided by operating activities:
Depreciation and amortization expense	9,035	6,694	2,942
Deferred income taxes	(544)	6,648	(7,320)
Non-cash operating lease cost	9,996	8,483	2,863
Stock-based compensation	26,874	42,673	45,799
Accretion of discount and accrued interest on available-for-sale securities	(3,727)	(6,499)	(1,678)
Changes in operating assets and liabilities:
Accounts receivable	2,354	(1,219)	(603)
Inventory	(12,207)	3,281	58,936
Prepaid expenses and other current assets	1,068	(2,544)	(572)
Other assets	356	(737)	(79)
Accounts payable	8,757	(5,332)	(6,192)
Accrued expenses	(21,289)	33,950	(18,657)
Accrued compensation and benefits	11,505	(1,623)	3,897
Sales tax payable	561	556	(225)
Gift card liability	2,513	1,364	358
Deferred revenue	(622)	2,452	(626)
Returns reserve	298	884	(469)
Income tax payable	1,548	(2,211)	2,557
Operating lease liabilities	(9,655)	(8,278)	(2,660)
Other non-current liabilities	99	(100)	7
Net cash provided by operating activities	61,170	81,162	100,915
Cash flows from investing activities:
Purchases of property and equipment	(8,168)	(17,021)	(16,348)
Purchases of available-for-sale securities	(256,992)	(246,949)	(150,139)
Maturities of available-for-sale securities	201,400	196,580	49,300
Purchase of investment in equity securities	(201)	(27,534)	0
Net cash used in investing activities	(63,961)	(94,924)	(117,187)
Cash flows from financing activities:
Repurchases of Class A Common Stock	(2,688)	(45,454)	0
Proceeds from stock option exercises and employee stock purchases	1,718	438	916
Tax payments related to net share settlements on restricted stock units	0	0	(246)
Issuance of Class A Common Stock upon vesting of restricted stock	1	0	0
Issuance of Class A Common Stock in exchange for services	0	250	0
Net cash (used in) provided by financing activities	(969)	(44,766)	670
Effect of foreign currency exchange rate changes on cash and cash equivalents	100	0	0
Net decrease in cash and cash equivalents	(3,660)	(58,528)	(15,602)
Cash and cash equivalents, beginning of period	85,645	144,173	159,775
Cash and cash equivalents end of period	81,985	85,645	144,173
Supplemental disclosures:
Cash paid for income taxes, net of refunds received	8,417	13,138	21,100
Property and equipment included in accounts payable and accrued expenses	$ 67	$ 536	$ 453