CONSOLIDATED STATEMENTS OF OPERATIONS - USD ($) $ in Thousands	12 Months Ended
	Dec. 31, 2025	Dec. 31, 2024	Dec. 31, 2023
Statement of Comprehensive Income [Abstract]
Net revenues	$ 631,098	$ 555,558	$ 545,646
Cost of goods sold	211,259	179,935	168,683
Gross profit	419,839	375,623	376,963
Operating expenses
Selling	145,851	141,909	125,149
Marketing	93,105	88,566	77,094
General and administrative	142,736	142,883	140,675
Total operating expenses	381,692	373,358	342,918
Net income from operations	38,147	2,265	34,045
Other income, net
Interest income	8,748	11,242	6,775
Other income (expense)	312	833	(13)
Total other income, net	9,060	12,075	6,762
Net income before provision for income taxes	47,207	14,340	40,807
Provision for income taxes	12,957	11,620	18,170
Net income	$ 34,250	$ 2,720	$ 22,637
Earnings attributable to Class A and Class B common stockholders
Basic earnings per share (in USD per share)	$ 0.21	$ 0.02	$ 0.13
Diluted earnings per share (in USD per share)	$ 0.19	$ 0.02	$ 0.12
Weighted average shares outstanding
Weighted-average shares outstanding - basic (in shares)	163,462,072	169,201,983	168,065,721
Weighted-average shares outstanding—diluted (in shares)	179,486,886	180,102,840	182,412,965