CONDENSED CONSOLIDATED STATEMENTS OF OPERATIONS - USD ($) $ in Thousands	3 Months Ended		9 Months Ended
	Sep. 30, 2025	Sep. 30, 2024	Sep. 30, 2025	Sep. 30, 2024
Statement of Comprehensive Income [Abstract]
Net revenues	$ 151,661	$ 140,209	$ 429,202	$ 403,726
Cost of goods sold	45,593	46,181	136,429	130,299
Gross profit	106,068	94,028	292,773	273,427
Operating expenses
Selling	35,841	38,599	102,952	103,992
Marketing	23,472	28,529	64,779	68,778
General and administrative	37,120	35,529	105,703	107,292
Total operating expenses	96,433	102,657	273,434	280,062
Net income (loss) from operations	9,635	(8,629)	19,339	(6,635)
Other income, net
Interest income	2,315	2,926	6,510	8,603
Other income (expense)	9	2	5	(8)
Total other income, net	2,324	2,928	6,515	8,595
Net income (loss) before provision (benefit) for income taxes	11,959	(5,701)	25,854	1,960
Provision (benefit) for income taxes	3,213	(4,001)	10,111	1,125
Net income (loss)	$ 8,746	$ (1,700)	$ 15,743	$ 835
Earnings attributable to Class A and Class B common stockholders
Basic earnings (loss) per share (in USD per share)	$ 0.05	$ (0.01)	$ 0.10	$ 0
Diluted earnings (loss) per share (in USD per share)	$ 0.05	$ (0.01)	$ 0.09	$ 0
Weighted average shares outstanding
Weighted-average shares outstanding—basic (in shares)	163,665,566	170,168,732	162,942,689	170,161,922
Weighted-average shares outstanding—diluted (in shares)	180,875,933	170,168,732	175,974,151	180,614,560