CONDENSED CONSOLIDATED STATEMENTS OF OPERATIONS - USD ($) $ in Thousands	3 Months Ended		6 Months Ended
	Jun. 30, 2025	Jun. 30, 2024	Jun. 30, 2025	Jun. 30, 2024
Statement of Comprehensive Income [Abstract]
Net revenues	$ 152,640	$ 144,225	$ 277,541	$ 263,518
Cost of goods sold	50,394	46,961	90,836	84,118
Gross profit	102,246	97,264	186,705	179,400
Operating expenses
Selling	34,433	36,934	67,111	65,393
Marketing	23,151	23,003	41,307	40,248
General and administrative	34,747	35,774	68,583	71,763
Total operating expenses	92,331	95,711	177,001	177,404
Net income from operations	9,915	1,553	9,704	1,996
Other income, net
Interest income	2,119	2,830	4,195	5,677
Other expense	(3)	0	(4)	(10)
Total other income, net	2,116	2,830	4,191	5,667
Net income before provision for income taxes	12,031	4,383	13,895	7,663
Provision for income taxes	4,932	3,283	6,898	5,128
Net income	$ 7,099	$ 1,100	$ 6,997	$ 2,535
Earnings attributable to Class A and Class B common stockholders
Basic earnings per share (in USD per share)	$ 0.04	$ 0.01	$ 0.04	$ 0.01
Diluted earnings per share (in USD per share)	$ 0.04	$ 0.01	$ 0.04	$ 0.01
Weighted average shares outstanding
Weighted-average shares outstanding—basic (in shares)	162,683,329	170,393,480	162,575,259	170,158,479
Weighted-average shares outstanding—diluted (in shares)	172,929,960	179,688,524	173,517,269	180,195,183