CONSOLIDATED STATEMENTS OF OPERATIONS - USD ($) $ in Thousands	12 Months Ended
	Dec. 31, 2024	Dec. 31, 2023	Dec. 31, 2022
Statement of Comprehensive Income [Abstract]
Net revenues	$ 555,558	$ 545,646	$ 505,835
Cost of goods sold	179,935	168,683	151,375
Gross profit	375,623	376,963	354,460
Operating expenses
Selling	141,909	125,149	118,449
Marketing	88,566	77,094	77,692
General and administrative	142,883	140,675	120,653
Total operating expenses	373,358	342,918	316,794
Net income from operations	2,265	34,045	37,666
Other income, net
Interest income	11,242	6,775	1,708
Other income (expense)	833	(13)	(647)
Total other income, net	12,075	6,762	1,061
Net income before provision for income taxes	14,340	40,807	38,727
Provision for income taxes	11,620	18,170	17,541
Net income	$ 2,720	$ 22,637	$ 21,186
Earnings attributable to Class A and Class B common stockholders
Basic earnings per share (in USD per share)	$ 0.02	$ 0.13	$ 0.13
Diluted earnings per share (in USD per share)	$ 0.02	$ 0.12	$ 0.11
Weighted average shares outstanding
Weighted-average shares outstanding - basic (in shares)	169,201,983	168,065,721	165,268,185
Weighted-average shares outstanding—diluted (in shares)	180,102,840	182,412,965	187,547,474