CONDENSED CONSOLIDATED STATEMENTS OF OPERATIONS - USD ($) $ in Thousands	3 Months Ended		9 Months Ended
	Sep. 30, 2024	Sep. 30, 2023	Sep. 30, 2024	Sep. 30, 2023
Statement of Comprehensive Income [Abstract]
Net revenues	$ 140,209	$ 142,364	$ 403,726	$ 400,728
Cost of goods sold	46,181	44,971	130,299	121,625
Gross profit	94,028	97,393	273,427	279,103
Operating expenses
Selling	38,599	32,195	103,992	97,092
Marketing	28,529	19,012	68,778	56,965
General and administrative	35,529	36,232	107,292	105,229
Total operating expenses	102,657	87,439	280,062	259,286
Net income (loss) from operations	(8,629)	9,954	(6,635)	19,817
Other income, net
Interest income	2,926	1,901	8,603	4,494
Other income (expense)	2	(6)	(8)	(11)
Total other income, net	2,928	1,895	8,595	4,483
Net income (loss) before provision for income taxes	(5,701)	11,849	1,960	24,300
Provision for income taxes	(4,001)	5,703	1,125	11,663
Net income (loss)	$ (1,700)	$ 6,146	$ 835	$ 12,637
Earnings (loss) attributable to Class A and Class B common stockholders
Basic earnings (loss) per share (in USD per share)	$ (0.01)	$ 0.04	$ 0	$ 0.08
Diluted earnings (loss) per share (in USD per share)	$ (0.01)	$ 0.03	$ 0	$ 0.07
Weighted average shares outstanding
Weighted-average shares outstanding - basic (in shares)	170,168,732	168,668,844	170,161,922	167,628,888
Weighted-average shares outstanding - diluted (in shares)	170,168,732	181,429,745	180,614,560	182,545,627